Marketplaces ARCHIVE

The Customer Experience No Longer Ends at Checkout  Aug 21, 2012 2:08 AM By MCM staff

Consumers are most satisfied with the checkout process, the variety of products or brands offered and the ability to track their purchases. Online shoppers are least satisfied with the flexibility to choose a delivery date, rerouting packages and the hassle of returning or exchanging unwanted items.

Growing Your Business: Spin-off or Start-up?  Aug 02, 2012 12:32 AM By MCM staff

Spin-offs and start-ups can be growth opportunities for companies with strong core businesses because they create new revenue streams. Question is, when should you consider developing a spin-off, and when should you consider a start-up?

Will Google Shopping Cannibalize Marketplace Sales?  Aug 01, 2012 8:29 PM By MCM staff

Eoin Comerford is worried that Google Shopping could cannibalize his sales on the Amazon Marketplace channel. And, for that matter, that the items he’s selling via Amazon will rank higher in Google Shopping than items he’s selling at Moosejaw.com.

A Look Inside Tool King’s Google Shopping Transition Toolbox  Aug 01, 2012 7:53 PM By Tim Parry

With more than 120,000 SKUs in its inventory, Tool King has its work cut out for it as it makes the transition to Google Shopping. Multichannel Merchant senior content manager Tim Parry sat down with Ben Skigen, Toolking.com

ACMA, DMA Form TruST Coalition to Fight Internet Sales Tax  Jul 24, 2012 1:22 AM By Jim Tierney

Four prominent trade groups, including the American Catalog Mailers Association and the Direct Marketing Association, today announced the formation of a coalition titled TruST (True Simplification of Taxation) to fight pending Internet sales tax …

4 Tips for Effective Multichannel Selling  Jul 20, 2012 11:45 PM By Stephen Bulger

Selling products or services through multiple channels – whether it includes web, in-store, phone, affiliate, or catalog – can be highly lucrative for merchants. It can also cause a lot of headaches, and if not managed properly, can lead to inefficiencies, angry customers, and even lost revenue.

Here are four tips for effective multichannel selling.

Trade Groups Have Different Views on Marketplace Equity Act  Jul 19, 2012 11:13 PM By Jim Tierney

The Marketplace Equity Act would repeal the 1992 Supreme Court decision, Quill Corp. vs. North Dakota, which said states are not allowed to require out-of-state companies to collect sales taxes unless that company has a physical presence, such as a store or warehouse, in the state.

Twittersphere is Abuzz with the Marketplace Equity Act  Jul 19, 2012 10:11 PM By MCM staff

Congress is scheduled to bring the Marketplace Equity Act up for discussion on Tuesday. If it passes, merchants who sell goods online will be required to collect sales tax from their customers. Here’s a look at Twitter talk about #efairness.

All Signs Lead to Amazon Offering Same-Day Delivery  Jul 15, 2012 8:29 PM By MCM staff

Mom and pop retailers can take some lessons from their ecommerce counterparts about how to compete against Amazon.com. From our perspective at Multichannel Merchant, retailers can compete with Amazon if they take the following 10 steps.

5 Customer Service Tips to Boost Online Sales  Jul 11, 2012 8:14 PM By Wendy Shooster

Brick-and-mortar retailers sell more when they have more staff on the floor to help customers. This also applies in the online environment. Here are five tips to help your customer service boost online sales.






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