Marketplaces ARCHIVE

A Look Inside Tool King’s Google Shopping Transition Toolbox  Aug 01, 2012 7:53 PM By Tim Parry

With more than 120,000 SKUs in its inventory, Tool King has its work cut out for it as it makes the transition to Google Shopping. Multichannel Merchant senior content manager Tim Parry sat down with Ben Skigen, Toolking.com

ACMA, DMA Form TruST Coalition to Fight Internet Sales Tax  Jul 24, 2012 1:22 AM By Jim Tierney

Four prominent trade groups, including the American Catalog Mailers Association and the Direct Marketing Association, today announced the formation of a coalition titled TruST (True Simplification of Taxation) to fight pending Internet sales tax …

4 Tips for Effective Multichannel Selling  Jul 20, 2012 11:45 PM By Stephen Bulger

Selling products or services through multiple channels – whether it includes web, in-store, phone, affiliate, or catalog – can be highly lucrative for merchants. It can also cause a lot of headaches, and if not managed properly, can lead to inefficiencies, angry customers, and even lost revenue.

Here are four tips for effective multichannel selling.

Trade Groups Have Different Views on Marketplace Equity Act  Jul 19, 2012 11:13 PM By Jim Tierney

The Marketplace Equity Act would repeal the 1992 Supreme Court decision, Quill Corp. vs. North Dakota, which said states are not allowed to require out-of-state companies to collect sales taxes unless that company has a physical presence, such as a store or warehouse, in the state.

Twittersphere is Abuzz with the Marketplace Equity Act  Jul 19, 2012 10:11 PM By MCM staff

Congress is scheduled to bring the Marketplace Equity Act up for discussion on Tuesday. If it passes, merchants who sell goods online will be required to collect sales tax from their customers. Here’s a look at Twitter talk about #efairness.

All Signs Lead to Amazon Offering Same-Day Delivery  Jul 15, 2012 8:29 PM By MCM staff

Mom and pop retailers can take some lessons from their ecommerce counterparts about how to compete against Amazon.com. From our perspective at Multichannel Merchant, retailers can compete with Amazon if they take the following 10 steps.

5 Customer Service Tips to Boost Online Sales  Jul 11, 2012 8:14 PM By Wendy Shooster

Brick-and-mortar retailers sell more when they have more staff on the floor to help customers. This also applies in the online environment. Here are five tips to help your customer service boost online sales.

Independent Parcel Consolidators on Their Way Out?  Jun 19, 2012 2:16 AM By Jim Tierney

It hasn

How SEM Campaign Helped Boost Discount Party Supplies’ Impression Share and Clickthrough Rate  Jun 16, 2012 1:52 AM By MCM staff

Within four months, Discount Party Supplies increased its overall impression share by 10% and their overall clickthrough rate by more than half a percent. In addition, the retailer went from a 30% impression share in their brand campaign to a 90% impression share.

3 Tips for Better Customer Service in an Outsourced Contact Center  Jun 14, 2012 12:44 AM By Herman Shooster

There are several qualities that an outsourced contact center must possess to provide outstanding customer service. Here are three tips to improve the customer experience in an outsurced contact center.






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