Amit Shah, vice president of online, mobile and social media for 1-800-Flowers.com, said the best approach for retailers implementing a mobile strategy is not to simply transport their desktop website onto mobile, but to prioritize specific features for the mobile user. Here’s how the online flower seller worked with Moovweb to revamp its mobile site in September.
Printed catalogs seem to be a threatened species. The fittest do survive and, in fact, thrive. Many others thrive as online catalogs. So that
As technology, sales channels, and competition grow, retailers are looking for more efficient ways to not only market the company and products but also to manage workflow and increase productivity in a much more timely manner. One such company is Orvis, who shares its story on the implementation process of Comosoft
Not only is the Google PLA now the default format for Google Shopping; it has also become a standard ad format on the main Google search results pages for product related searches. Here’s how Google, in an effort to increase ad relevance for product related searches, now identifies what it thinks are searches for products using PLAs to deliver ads that contain pictures and prices.
The 2012 holiday season is fast approaching, and what better way to prepare than to get your shipping processes in tip top shape. Making a few changes now can pay dividends during your peak season, helping you meet marketplace shipping requirements, ensuring that your packages arrive on time, and maybe giving you a few extra hours of sleep each night.
Online giant Amazon.com launched Amazon Wine on Thursday
For the first time since the Supreme Court
Steve DelBianco, executive director of NetChoice, said there is “big momentum” for federal legislation that would allow states to require online retailers to collect sales tax
As more merchants are listing products in multiple marketplaces like eBay or Amazon to reach potential buyers, they aren
In August, we asked our readers to give us their top tips for the holiday season. These are the top-3 responses.