MCM Outlook 2013: Catalogs Still Have Staying Power

Catalogs still have staying power in the direct-to-customer sector, according to results from the MCM Outlook 2013 survey. In fact, more than half of the respondents said their companies market products directly to consumers and businesses through a print catalog – and nearly half of those merchants plan to increase print catalog circulation in 2013.Once seen as a sales-engine, B2B and B2C merchants are also using catalogs as a prospecting tool, a web traffic driver, and more.In this MCM Outlook 2013 report, you will learn:

  • How merchants rank the catalog as a part of their omnichannel marketing strategy.
  • The role QR codes are playing in catalog production.
  • How merchants are capturing the effectiveness of their catalogs.
  • What other direct-mail techniques are effective for merchants.

Sponsored by:

ripon-printers

 

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.