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SearchJan 03, 2013 10:19 PM By Fred Lizza
During the last year, we
SearchJan 03, 2013 12:56 AM By Rob Martinez
Merchandise shippers are wise to take measures to safeguard against erroneous charges buried within parcel invoices. There are dozens of
SearchDec 31, 2012 11:09 PM By Michael Briggs
Many advertisers have made adding or expanding retargeting advertising a priority for their digital marketing campaigns in 2013. As this opportunity continues to be a cost-effective means to increase conversions from existing traffic sources, the space will get more competitive and prices will continue to rise. This points to the need for marketers to be more sophisticated in deploying retargeting programs, leveraging stronger strategies than many currently in use.
SearchDec 28, 2012 10:56 PM By Dan Darnell
Looking back at 2012, a handful of trends have dominated headlines in the ecommerce and retail space. These include the so-called omnichannel experience for consumers across all touchpoints, heightened privacy concerns and the use of big data to increase customer engagement and drive sales. While progress has been made in all three areas, none of them will come to fruition by the end of 2013.
SearchDec 28, 2012 2:07 AM By Michael Chuma
Building a multichannel ecosystem without upsetting existing channel relationships is a real challenge that requires balancing the concerns of referral and resale partners with the needs of end-customers. Aside from channel conflict, internal resistance can also make the transition difficult.
SearchDec 21, 2012 9:01 PM By Nicholas Fincher
Like it or not, there is an art to successfully running an ecommerce website. Although the web is filled with survey results, whitepapers, and research on how to make your site better, there is still a lot of misleading information out there that could get you into trouble. In this article, Nicolas Fincher will help clear the air and spotlighting 5 of the most common ecommerce myths.
SearchDec 18, 2012 8:16 PM By MCM staff
According to a new study, Latino consumers view shopping much differently than their non-Latino counterparts.In this release, you will get a better insight into the shopping habits of the fastest growing population in the U.S.
SearchDec 18, 2012 2:49 AM By Erin Lynch
Consumers are craving speed when it comes to shopping with their mobile phone or conducting in-store research, according to a new study conducted by Moosylvania, and retailers need to be ready to oblige.
SearchDec 17, 2012 11:29 PM By Eric Bosco
This holiday season and continued into 2013 could be the year to execute sophisticated target campaigns. But what if you are a family-driven brand worried about protecting your image? Here are four tips that you can take in order to protect your online reputation while reaping the rewards of automation.
SearchDec 14, 2012 12:20 AM By Ari Rosenstein
Though the clock is ticking on holiday shopping this year, retailers still have time to make the season brighter and improve the playbook for 2013. As demonstrated by the sales successes of Thanksgiving Day and Cyber Monday, the savviest retailers will be those that leverage advanced tools for managing paid search, mobile and PLA campaigns.