Search ARCHIVE

Making Google PLAs Work for You  Nov 15, 2012 10:41 PM By MCM staff

Not only is the Google PLA now the default format for Google Shopping; it has also become a standard ad format on the main Google search results pages for product related searches. Here’s how Google, in an effort to increase ad relevance for product related searches, now identifies what it thinks are searches for products using PLAs to deliver ads that contain pictures and prices.

5 Ways to Boost Navigation and Search Conversions  Oct 30, 2012 7:05 PM By Mark Simpson

Poor navigation and search capabilities lead to high bounce rates, unhappy visitors

How Effective Site Search Can Boost Sales  Oct 26, 2012 2:23 AM By Erin Lynch

During the RKG Road Show in New York City, Ed Hoffman, vice president of Global Sales and Business Development with SLI Systems, gave a few pointers at the Google offices in Manhattan on how to create the most effective and profitable site searches.

How Google Makes $100 Million a Day in Search Advertising  Oct 25, 2012 5:32 PM By MCM staff

Last week, Google released its “disappointing” Q3 earnings (up 5% from Q2 and up 16% year-on-year.) To shed some light on how Google’s advertising revenues reached a whopping $10.8 billion in Q3, WordStream has undertaken a comprehensive analysis of the performance of Google AdWords during the quarter. The growth in ad impressions, combined with lower costs per click, means that advertisers are now literally able to get more customers for less spend, concludes WordStream’s CTO and founder, Larry Kim.

Google’s Paid Clicks Rise, Average CPC Drops  Oct 23, 2012 6:51 AM By Tim Parry

The number of paid clicks is way up, but the cost-per-click is down, according to the third-quarter financial report released last week by Google. Why has the cost-per-click dropped, and what does this mean for merchants as the fourth-quarter kicks into high gear? Here’s what three industry experts told Multichannel Merchant.

Google Shopping Pay-per-click is Here  Oct 20, 2012 1:28 AM By Michael Briggs

Google announced months back they were going to switch the currently free shopping results into a pay per click (PPC) model effective Oct 17. Now that the date has passed, it is perfect time to double check that your account has been configured correctly and that you are not going to suddenly lose a significant source of conversions.

5 Tactical Holiday SEO Tips You Can Act On Today  Oct 16, 2012 1:09 AM By Amanda Massello

While SEO is neither novel nor new, it ceaselessly amazes me how few sites fully leverage the opportunity to drive traffic and sales through search. Most often, it’s not for lack of trying, but rather for lack of resources. Merchants and marketers at either end of the spectrum

4 Tips for Effective Mobile SEO  Oct 11, 2012 2:01 AM By Erin Lynch

Mobile thinking and social media are just some of the things you need to be thinking about when looking into effective mobile SEO strategies, according to a presentation at the Search Marketing Expo East event in New York City by Adam Riff, SVP of digital strategy with MediaWhiz.

More Ways to Manage the Complexity of Site Search  Oct 03, 2012 11:45 PM By Terry Costa

In our previous article on understanding the complexities of managing site search and navigation, we explained how to optimize search across different mobile devices, monitor keyword search terms, and conduct A/B testing. We

More Ways to Manage the Complexity of Site Search  Sep 18, 2012 5:33 PM By Terry Costa

In our previous article on understanding the complexities of managing site search and navigation, we explained how to optimize search across different mobile devices, monitor keyword search terms, and conduct A/B testing. We






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