Search ARCHIVE

How Google Makes $100 Million a Day in Search Advertising  Oct 25, 2012 5:32 PM By MCM staff

Last week, Google released its “disappointing” Q3 earnings (up 5% from Q2 and up 16% year-on-year.) To shed some light on how Google’s advertising revenues reached a whopping $10.8 billion in Q3, WordStream has undertaken a comprehensive analysis of the performance of Google AdWords during the quarter. The growth in ad impressions, combined with lower costs per click, means that advertisers are now literally able to get more customers for less spend, concludes WordStream’s CTO and founder, Larry Kim.

Google’s Paid Clicks Rise, Average CPC Drops  Oct 23, 2012 6:51 AM By Tim Parry

The number of paid clicks is way up, but the cost-per-click is down, according to the third-quarter financial report released last week by Google. Why has the cost-per-click dropped, and what does this mean for merchants as the fourth-quarter kicks into high gear? Here’s what three industry experts told Multichannel Merchant.

Google Shopping Pay-per-click is Here  Oct 20, 2012 1:28 AM By Michael Briggs

Google announced months back they were going to switch the currently free shopping results into a pay per click (PPC) model effective Oct 17. Now that the date has passed, it is perfect time to double check that your account has been configured correctly and that you are not going to suddenly lose a significant source of conversions.

5 Tactical Holiday SEO Tips You Can Act On Today  Oct 16, 2012 1:09 AM By Amanda Massello

While SEO is neither novel nor new, it ceaselessly amazes me how few sites fully leverage the opportunity to drive traffic and sales through search. Most often, it’s not for lack of trying, but rather for lack of resources. Merchants and marketers at either end of the spectrum

4 Tips for Effective Mobile SEO  Oct 11, 2012 2:01 AM By Erin Lynch

Mobile thinking and social media are just some of the things you need to be thinking about when looking into effective mobile SEO strategies, according to a presentation at the Search Marketing Expo East event in New York City by Adam Riff, SVP of digital strategy with MediaWhiz.

More Ways to Manage the Complexity of Site Search  Oct 03, 2012 11:45 PM By Terry Costa

In our previous article on understanding the complexities of managing site search and navigation, we explained how to optimize search across different mobile devices, monitor keyword search terms, and conduct A/B testing. We

More Ways to Manage the Complexity of Site Search  Sep 18, 2012 5:33 PM By Terry Costa

In our previous article on understanding the complexities of managing site search and navigation, we explained how to optimize search across different mobile devices, monitor keyword search terms, and conduct A/B testing. We

Top 10 SEO Tools to Improve Search Engine Ranking  Sep 16, 2012 1:29 AM By MCM staff

 

How Google Shopping will Disrupt Online Retail  Sep 06, 2012 10:41 PM By MCM staff

Soon, retailers’ free ride on Google will be over, and they will have to adapt to the change to Google Shopping. So what should online merchants be aware of to acclimate themselves with the new Google Shopping?

3 Ways to Managing the Complexity of Site Search  Aug 12, 2012 5:38 AM By Terry Costa

Now that more consumers rely on the search box as a means of browsing your online storefront, site search has become an even more critical feature for online merchants. Particularly with the rise of mobile devices and tablets, customers expect to find their product quickly, and a short and swift path once they arrive at your site to get to the






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