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SearchNov 09, 2011 1:28 AM By MCM staff
Currently, when paid search ads are triggered they show above and on the right hand side of the organic results. This new change, which expects to be completed by the end of November, will show advertisements above the organic results and then either the RHS or below the organic searches.
SearchNov 08, 2011 1:47 AM By Tim Parry
Marketers routinely sign mommy bloggers to write about their products because of the exposure it can provide. If the product is a hit, the mommy blogger will be an excellent brand evangelist, and drive traffic
SearchNov 04, 2011 11:35 PM By Paul Cook
Paid search isn
SearchNov 02, 2011 9:30 PM By Stephan Spencer
One aspect of search marketing that doesn’t get enough attention and indeed is misunderstood by the search engine optimization practitioner is the interaction
SearchOct 30, 2011 11:16 PM By Irv Brechner
The first step in determining if you
SearchOct 20, 2011 9:22 PM By MCM staff
New research from GroupM Search shows that 86% of buyers who purchase in-store use generic terms on search engines to inform their purchase decision.
SearchOct 11, 2011 9:34 PM By MCM staff
The 2011 holiday season is right around the corner, and crunch time is here for ecommerce merchants who want to rise to the top of the search engines. Rimm-Kaufman Group strategy lead Paul Panteleon offers up 10 tactics you can use to drive inbound links this holiday season.
SearchOct 07, 2011 9:43 PM By Mark Ballard
The 2011 holiday season is right around the corner. Is your paid-search program ready to roll? Even if you think you’re ready for the holiday season, here’s 10 things you can do now to ensure a successful paid-search program.
SearchSep 29, 2011 9:26 PM By MCM staff
Bright Cloud Marketing president Karen Crist talks about why merchants need to get their paid search and comparison shopping engines ready for the holiday season, and how to use analytics to make the holiday a happy one. If you are a merchant, you need to clearly and constantly communicate with your outsourced providers.
SearchSep 20, 2011 2:36 AM By Stephan Spencer
When optimizing URLs for high rankings, many websites pay little attention to optimizing the URL for maximum clickthrough. Yet the URL undeniably affects searcher clickthrough rates in the search engine results pages. MarketingSherpa demonstrates this in its eyetracking study published in its Search Marketing Benchmark Guide in recent years.