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7 Tips for Partnering with Mommy Bloggers  Nov 08, 2011 1:47 AM By Tim Parry

Marketers routinely sign mommy bloggers to write about their products because of the exposure it can provide. If the product is a hit, the mommy blogger will be an excellent brand evangelist, and drive traffic

You may be Overspending on Paid Search  Nov 04, 2011 11:35 PM By Paul Cook

Paid search isn

Balancing pay-per-click and SEO efforts  Nov 02, 2011 9:30 PM By Stephan Spencer

One aspect of search marketing that doesn’t get enough attention and indeed is misunderstood by the search engine optimization practitioner is the interaction

Primer: How to Test Your Paid Search Efforts  Oct 30, 2011 11:16 PM By Irv Brechner

The first step in determining if you

Study: Generic Search Terms Drive Purchase Decision  Oct 20, 2011 9:22 PM By MCM staff

New research from GroupM Search shows that 86% of buyers who purchase in-store use generic terms on search engines to inform their purchase decision.

Holiday Preparedness: 10 Tactics for Driving Inbound Links  Oct 11, 2011 9:34 PM By MCM staff

The 2011 holiday season is right around the corner, and crunch time is here for ecommerce merchants who want to rise to the top of the search engines. Rimm-Kaufman Group strategy lead Paul Panteleon offers up 10 tactics you can use to drive inbound links this holiday season.

10 Tips for a Successful Holiday Paid-Search Program  Oct 07, 2011 9:43 PM By Mark Ballard

The 2011 holiday season is right around the corner. Is your paid-search program ready to roll? Even if you think you’re ready for the holiday season, here’s 10 things you can do now to ensure a successful paid-search program.

Video: Shoring-up Paid Search and Syndication for the Holidays  Sep 29, 2011 9:26 PM By MCM staff

Bright Cloud Marketing president Karen Crist talks about why merchants need to get their paid search and comparison shopping engines ready for the holiday season, and how to use analytics to make the holiday a happy one. If you are a merchant, you need to clearly and constantly communicate with your outsourced providers.

Supercharge your URLs for SEO  Sep 20, 2011 2:36 AM By Stephan Spencer

When optimizing URLs for high rankings, many websites pay little attention to optimizing the URL for maximum clickthrough. Yet the URL undeniably affects searcher clickthrough rates in the search engine results pages. MarketingSherpa demonstrates this in its eyetracking study published in its Search Marketing Benchmark Guide in recent years.

Testing your SEO  Sep 01, 2011 9:30 PM By Stephan Spencer

Search engine optimization is more science than art. As with any scientific discipline, SEO needs to be done with rigor. The results need to be reproducible.






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