Search ARCHIVE

Building Brand Loyalty on the Search Engine Results Page  Jul 12, 2011 4:40 PM By Michael Kahn

Building loyalty and credibility on the SERP starts with dominating results and taking advantage of all options for increased visibility. True, a combination of text ads and organic listings is still an extremely effective method for building brand trust and more frequent purchases. In fact, according to Performics

SEO: To Build or Not to Build a Microsite?  Jul 01, 2011 9:30 PM By Stephan Spencer

There’s a time and place for creating a microsite, vs. further building out your main website. If your microsite is likely to gain significantly more

Website critique: Polishing a pewter merchant’s site  Apr 01, 2011 9:30 PM By MCM staff

Amos Pewter designs, makes and sells pewter gifts and keepsakes. But is its website a shining example? Or could it use a buffing up? Our critiquers Amy

SEO and Replatforming: How Your Ecommerce Upgrades or Overhauls Can Affect Search  Apr 01, 2011 9:30 PM By Paul Elliott

More than half (57%) of online retailers increased their ecommerce technology spending in 2010, according to The Forrester Wave: B2C ecommerce Platforms,

Consumers Making Most of Mobile Search  Mar 22, 2011 9:43 PM By Tim Parry

Mobile search is on the rise, and this is a missed opportunity for merchants. According to a study released March 21 by performance marketing agency Performics, more than three-quarters of smartphone owners who use the mobile web more than once a day …

Fixing the Destination URL Money Pit in Paid Search  Mar 08, 2011 10:34 PM By Geoff Shenk

One leading multichannel retailer recently identified landing page errors like these that were on pace to cost the company more than $120,000 in wasted ad spend in just a week

BedBathStore.com Gets Boost From Renewed SEM Efforts  Mar 08, 2011 4:45 AM By Tim Parry

Although some reports say just 10% of consumers searching for a product or service through Google click on the sponsored ad, the art of search engine marketing cannot be ignored. This especially holds true if you are a small merchant trying to gain …

Tips to Refine and Streamline Your Site Search  Nov 16, 2010 1:14 AM By Shaun Ryan

When displayed in an efficient manner, refinements can improve usability

Site Search Refinements Can Improve Usability  Oct 05, 2010 8:34 PM By Shaun Ryan

To add the proper refinements to site search

A Look at Google’s Free SEO Tools  Feb 23, 2010 11:16 PM By Jill Kocher

Who says nothing in life is free? Google offers an amazing wealth of free SEO tools for web developers. These are just a few.






© 2014, Access Intelligence, LLC. All rights reserved.