Alan Rimm-Kaufman, founder of online marketing consultancy The Rimm-Kaufman Group, died July 18 from leukemia at the age of 41. Senior writer Tim Parry
A site redesign or switch to a new platform is kind of like a rebirth it’s one of the most exciting and nerve-wracking times for the entire Internet marketing
When it comes to search engine optimization, the tools you arm yourself with are just as important as your skill set.
What you do with your SEO may not be visible to the naked eye, but it’s picked up by the search engines. And the better you do SEO, the greater the chance a consumer will find your e-commerce site via Google, Yahoo, MSN and the rest of the search engines. And increased traffic equals more revenue.
With marketing budgets tightening, savvy merchants need to focus on SEM to attract new customers and entice existing once to purchase again
You know there are search engine optimization tactics you should steer clear of. But which are the worst of the worst? The list of SEO tactics to avoid
The rise of personalized search (a la Google), social networking platforms, and consumers
Finding the balance between search engine optimization and a successful user experience can be a challenge. The two strategies can conflict, and companies
Merchants often pose this question when we discuss implementing a widespread corporate blogging program focused on search acquisition: Who should be blogging at your company?
How would someone in another country think about your company