Search ARCHIVE

Website critique: Polishing a pewter merchant’s site  Apr 01, 2011 9:30 PM By MCM staff

Amos Pewter designs, makes and sells pewter gifts and keepsakes. But is its website a shining example? Or could it use a buffing up? Our critiquers Amy

SEO and Replatforming: How Your Ecommerce Upgrades or Overhauls Can Affect Search  Apr 01, 2011 9:30 PM By Paul Elliott

More than half (57%) of online retailers increased their ecommerce technology spending in 2010, according to The Forrester Wave: B2C ecommerce Platforms,

Consumers Making Most of Mobile Search  Mar 22, 2011 9:43 PM By Tim Parry

Mobile search is on the rise, and this is a missed opportunity for merchants. According to a study released March 21 by performance marketing agency Performics, more than three-quarters of smartphone owners who use the mobile web more than once a day …

Fixing the Destination URL Money Pit in Paid Search  Mar 08, 2011 10:34 PM By Geoff Shenk

One leading multichannel retailer recently identified landing page errors like these that were on pace to cost the company more than $120,000 in wasted ad spend in just a week

BedBathStore.com Gets Boost From Renewed SEM Efforts  Mar 08, 2011 4:45 AM By Tim Parry

Although some reports say just 10% of consumers searching for a product or service through Google click on the sponsored ad, the art of search engine marketing cannot be ignored. This especially holds true if you are a small merchant trying to gain …

Tips to Refine and Streamline Your Site Search  Nov 16, 2010 1:14 AM By Shaun Ryan

When displayed in an efficient manner, refinements can improve usability

Site Search Refinements Can Improve Usability  Oct 05, 2010 8:34 PM By Shaun Ryan

To add the proper refinements to site search

A Look at Google’s Free SEO Tools  Feb 23, 2010 11:16 PM By Jill Kocher

Who says nothing in life is free? Google offers an amazing wealth of free SEO tools for web developers. These are just a few.

The Myth of SEO, and How to Really Get on the First Page of Google  Dec 15, 2009 8:55 PM By Jeffrey Dobkin

It was a dark night, as most are. My Internet connection on the phone had said to meet him at the Apollo Diner, a greasy spoon in the Vietnamese section of the Italian neighborhood in the French quarter. “Sit at the table closest to the bathroom in the …

Social Media is Swell, But Don’t Forget the Basics  Oct 06, 2009 12:34 AM By Lisa Wehr

People want to know how to make social media work for their business, how to use it to generate leads and obtain more sales. And social media can help you do this, allowing the proper research and strategies are in place. But it can






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