It was a dark night, as most are. My Internet connection on the phone had said to meet him at the Apollo Diner, a greasy spoon in the Vietnamese section of the Italian neighborhood in the French quarter. “Sit at the table closest to the bathroom in the …
People want to know how to make social media work for their business, how to use it to generate leads and obtain more sales. And social media can help you do this, allowing the proper research and strategies are in place. But it can
You probably know there are three of search engine optimization: content, architecture and links. You optimize your content based on the keywords that
When it comes to search, a few sentences can make a world of difference in setting your keyword theme, according to Stephan Spencer, founder of search marketing agency Netconcepts.
Imagine a shopper walking into a men’s apparel store looking for a black suit. Then imagine a clerk telling him the shop doesn’t carry black suits and
Alan Rimm-Kaufman, founder of online marketing consultancy The Rimm-Kaufman Group, died July 18 from leukemia at the age of 41. Senior writer Tim Parry
A site redesign or switch to a new platform is kind of like a rebirth it’s one of the most exciting and nerve-wracking times for the entire Internet marketing
When it comes to search engine optimization, the tools you arm yourself with are just as important as your skill set.
What you do with your SEO may not be visible to the naked eye, but it’s picked up by the search engines. And the better you do SEO, the greater the chance a consumer will find your e-commerce site via Google, Yahoo, MSN and the rest of the search engines. And increased traffic equals more revenue.
With marketing budgets tightening, savvy merchants need to focus on SEM to attract new customers and entice existing once to purchase again