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Search ARCHIVE

Merchants Miss Opportunities to Use Site Search  Nov 12, 2013 1:11 PM By Daniela Forte

Six out of 10 merchants don’t use the site search in order to enhance their marketing programs, according to this infographic from SLI Systems.

Most Merchants Aren’t Optimizing Site Search to Improve ROI  Nov 12, 2013 8:00 AM By MCM Staff

Global ecommerce merchants are missing significant opportunities to improve the effectiveness, reach and return of their marketing and sales programs, according to a new survey of 160 global retail organizations conducted by SLI Systems

I’m on Vacation This Week, and Here’s my Bitstrip to Prove It  Nov 03, 2013 7:55 AM By Tim Parry

By the time you read this blog post, you will probably already be sick of the Bitstrips phenomenon clogging up Facebook. And some people may be glad to know that my participation in Bitstrips probably means it has officially jumped the shark. You’re welcome, America.

Boo: AdGooroo Unmasks Halloween Paid Search  Oct 30, 2013 10:41 AM By Tim Parry

Digital marketing firm AdGooroo did a post on its blog Monday to highlight the top Halloween paid search advertisers (based on AdWords impressions), as well as the top Halloween keywords (also based on AdWords impressions), between September 2012 and September 2013. The “Miley Cyrus Twerking” costume did not make the cut.

5 Ways Site Search Data Creates Better Merchandising  Aug 27, 2013 12:16 PM By Geoff Brash

By understanding your customers’ intent – in their own words – you are better able to merchandise your site (and search results pages) with compelling offers and messages – in a visually optimized way – that will help improve a customer’s likelihood of making a purchase. Here are 5 tips for how you can better use your site search reporting data to create more relevant and engaging online experiences.

Textbooks Makes Top 10 Back-to-School List  Aug 12, 2013 3:59 PM By Daniela Forte

The search term “textbooks” was the top searched keyword for back-to-school, according to a blog post by AdGooroo who decided to examine paid search trends from last summer to predict the 2013 back-to-school retail season.

Give DIY Consumers the Right Guidance with Site Search  Jul 09, 2013 1:00 PM By Geoff Brash

Given the wide variety and relative ease of ordering DIY goods online, it’s no surprise that consumers are turning to online merchants for their home or commercial design and repair projects.

Video Adds Value to Ecommerce Marketing  Jul 01, 2013 12:48 PM By Dr. Melody King

Video can be used to promote products after people have visited your site and/or placed an order, with an incentive to make another purchase. It can also be used to attract visitors to your site as they’re surfing the web or conducting web searches for specific items.

5 Marketing Game Changers to Include in Your Strategy  Jun 21, 2013 3:45 PM By Debra Ellis

Rules of engagement are no longer defined by the company doing the engaging. They have to conform to frequently changing terms of service.

How to React to 5 Changing Online Consumer Behaviors  Jun 12, 2013 10:40 AM By Sheridan Orr

Today’s busy consumer, caught in a whirlwind of information, has little patience for such a convoluted purchase path. Instead, they want their search to yield exactly the information they need.






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