Operations Summit

Subscribe


 

Search ARCHIVE

Don’t Overlook Bing for Videos  Feb 20, 2013 12:28 PM By Dr. Melody King

The reason for the lack of attention to Bing is probably because Google occupies so much mindshare among SEO watchers. However, this doesn’t mean that Bing should be overlooked. Bing and Facebook recently announced that the search engine will power Facebook’s new Graph Search tool, which means that indexing your videos with Bing will help drive traffic to your site from Facebook.

How to Design Beautiful Online Shopping Experiences  Feb 20, 2013 10:15 AM By Terry Costa

Fashion, beauty and apparel brands selling online are quick to adopt innovative ecommerce technologies and tactics that assist in showing off their products to their best advantage. Here are some early-adopter best practices used to ratchet up satisfaction with the online buying experience, that any retailer looking to improve online conversions and average order value, can borrow from.

Mobile Is Part of A Multichannel Strategy  Feb 20, 2013 9:39 AM By Daniela Forte

Mobile is not a single channel for marketers, it involves email, web, social media, direct messaging and location-based marketing, said Blair Reeves Product Marketing Manager for IBM during a recent webinar.

Stephan Spencer Lends Some SEO Advice  Feb 19, 2013 1:52 PM By MCM staff

Are you better off adding a Blogger blog or a Google+ page? Is the proper term for a sweatshirt with a hood a “hooded sweatshirt” or a “hoodie?” Stephan Spencer, co-author of The Art of SEO, answers questions about search engine optimization asked by Tim Parry, senior content manager of Multichannel Merchant, during IRWD 2013.

Forrester’s Mulpuru Says Showrooming is Here to Stay  Feb 18, 2013 12:27 PM By Erin Lynch

During a recent EpiServer webinar, Forrester Research’s vice president, principal analyst, Sucharita Mulpuru, gave her insight on the 2012 holiday shopping season and concluded that showrooming is here to stay.

Is Google Shopping Making a Move to the Marketplace?  Feb 18, 2013 11:55 AM By Tim Parry

Google has made two announcements in February that leads to speculation that it will try to make Google Shopping a cross-device comparison shopping engine and a full-fledged ecommerce marketplace. The first involves enhanced AdWords campaigns, the second the acquisition of ecommerce data firm Channel Intelligence. See why this may mean a move to the marketplaces for Google Shopping.

Ecommerce Sales Topped $1 Trillion Globally in 2012.  Feb 06, 2013 11:10 AM By Daniela Forte

Ecommerce sales in B2C have soared to new heights in 2012. According to eMarketer.com, ecommerce sales topped $1 trillion for the first time. The B2C sales grew from 21.1% last year to $1 trillion.

Shipping Charges Are Among Reasons for Cart Abandonment, Survey Finds  Feb 06, 2013 8:59 AM By Erin Lynch

Shipping charges, concerns about security and a lengthy purchasing are the three factors most likely to make consumers abandon online purchases, according to a new study by ecommerce software and services specialist Postcode Anywhere. But rest easy, there is a simple fix.

Brand-Building In A Rapidly Changing Channel Mix  Feb 04, 2013 8:03 PM By Paul Becker

With increased transactional, digital, mobile, content, social network and promotional marketing, how can marketers and merchants continue to differentiate, build brands and attack commoditization? Here is a five-step process you can use to differentiate and build brands across a changing channel mix.

Exciting Retail Possibilities with Facebook Graph Search  Feb 04, 2013 7:24 PM By Ben Straley

In the coming months, Facebook plans to make Graph Search more widely available. So what are the implications for retailers? It means that retail customers will soon have a powerful tool to discover the products and stores online or near them that are liked by their friends and friends-of-friends. Here are three specific things retailers can do right now, which are in accordance with best search marketing and social media practices.






© 2014, Access Intelligence, LLC. All rights reserved.