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How to Make your Email Program a Best Seller  Jan 31, 2013 9:59 AM By Jim Davidson

While your subscribers are not likely reading your emails in this fashion, it’s important to consider the story your brand tells in the inbox. This is especially true during times of the year when your email volume spikes. Here are some central storytelling themes you can use to help shape the narrative of your email program.

How to Make Your Packaging Products Reorder-friendly  Jan 30, 2013 9:28 AM By MCM staff

In marketing, emphasis is often placed on the initial efforts to get a customer interested in a product or service. This is a natural part of the sales cycle, of course, but it tends to overshadow the very important aspect of repeat business and the contribution it makes to overall success. Here’s why giving your customers the tools to easily return and purchase additional units of what your business offers is actually just as important as the advertising that brought them to you in the first place.

Why Your CMO Needs to Guide Your Ecommerce  Jan 28, 2013 3:08 PM By Mark Simpson

The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. The question is: who inside the company can embody these traits and help the CEO rule the roost?

Differentiating an App from a Website  Jan 28, 2013 1:53 PM By Bob Moul

When the mobile app economy exploded, few merchants understood how apps could benefit their business. Here’s why part of the solution to this problem for marketers and retailers is gaining a better understanding of how mobile usage differs from traditional web browsing, and the other part is finding the right tools to craft an app experience that will measurably deliver value and strengthen customer relationships over time.

Saks, Zappos, Office Depot Make List of “Top Performing” Retailers  Jan 25, 2013 1:58 PM By Erin Lynch

Results of the e-tailing group’s 15th Annual Mystery Shopping Study, conducted during the fourth quarter of 2012, have been released and nine merchants, including Zappos, Saks Fifth Avenue, Zappos and Office Depot have been recognize for excelling at online customer service.

Search and Deploy: The B2B Marketing Trends of 2012  Jan 23, 2013 4:29 PM By MCM staff

The digital marketing landscape has drastically shifted in the last year, and therefore so have online marketing strategies. Optfiy’s infographic on B2B online marketing trends in 2012 includes findings from its research around Google’s search market share, Google’s “Not Provided” update, trends in paid search, traffic and leads from social media, and more.

Fulfillment Companies Target 3 Ecommerce Trends for Business Expansion  Jan 23, 2013 11:43 AM By Mike DeFabis

Since 2012 departed with a bang, 2013 is primed to follow right in its footsteps. Ecommerce retailers saw an excellent fourth quarter. According to comScore, holiday sales approached a record $3.6 billion, a roughly 16% increase over the same time last year, so it’s no surprise that the ecommerce industry is expected to continue to grow. Here are 3 trends to look for in 2013 that will surely help to keep the ecommerce industry on its path of continued growth.

Why USPS is a Viable Alternative to FedEx and UPS  Jan 23, 2013 9:17 AM By Tim Parry

According to MCM Outlook 2012-13, 56% of respondents said they felt the United States Postal Service is a viable alternative to UPS and FedEx. Here’s what industry experts from Shipware, Endicia and LJM Consultants have to say about the pros – and cons – of USPS vs. FedEx and UPS.

Tablets See Record in Searches, Surpassing Mobile Ad Spend  Jan 22, 2013 9:53 AM By MCM staff

The Search Agency, an online marketing firm and independent search marketing agency, released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year.

Ship-from-store Helps Macy’s Compete With Pure-plays  Jan 16, 2013 10:15 AM By Tim Parry

Speaking with Multichannel Merchant during an off-site event held in conjunction with the National Retail Federation Big Show in New York, president and CEO Terry Lundgren made it clear Macy’s will roll ship-from-store out to all its 800+ department stores. Here’s why ship-from-store helps Macy’s compete with Amazon, and helps its bottom line.






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