New LDS Products: July 2006

Dayton, OH-based software provider JangoMail recently announced that its self-titled web-based e-mail marketing application has been upgraded to allow its customers to segment e-mail lists based on recipients’ past behaviors. Calling this new feature Behavioral Targeting, JangoMail allows customers to segment lists based on a recipient opening an e-mail, clicking a link in an e-mail, visiting a web site or making a purchase on web site, forwarding an e-mail, or replying to an e-mail. Segmentation and personalization features include mail-merge style personalization, dynamic messaging based on demographic profiles, and embedded URLs, which allow an e-mail message to pull content from a web site in real time.

CMS Direct, a Minneapolis-based direct marketing solutions provider, and New York-based Web page testing service Optimost have announced a partnership that brings together CMS Direct’s database marketing, consumer co-op data, modeling services, and advanced list processing with Optimost’s rapid real-time Web page testing service. By combining their technology solutions, the two companies said the partnership could help direct marketing clients grow their customer bases more quickly across all channels.

E-mail marketing software company Lyris Technologies has expanded its business with the opening of a U.K. office, and has launched Lyris ListManager 9.0 into that market. The new tool has been developed on the advanced technology principles of Web 2.0 and has been designed to assist marketers to maximize the potential of their e-mail campaigns. The company says customers there will benefit from advanced A/B split testing to determine the version of an e-mail that will be most successful with its target audience.

To address the widespread direct marketing issue of dwindling prospect universes, ALC announced that it has developed a co-op database that will be made available to all direct marketers. ALC said PerformanceLink meets a growing industry need for niche segmentation, transactional data, product level detail, more “buyers like these,” and customized data sets. ALC said many specific market segments are available for targeting based on aggregated transactional data sourced from the combined participants. Targeted segments are created when more than two contributors have similar data without one contributor in the set providing more than 49% of the mass.

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