I-Centrix has unveiled a postage optimization service which helps marketers make the most cost-effective use of different postal rate tiers, while increasing response potential of each mailing by adding names from the Abacus Alliance.
I-Bundle Plus enables marketers to drop names with exceedingly high postage costs; it also opens the door to new revenue opportunities by capitalizing on the purchase data from the Abacus Alliance. The purchase data can be used to identify highly responsive buyers to fill the gaps in the more profitable postage tiers.
So rather than squandering mailing budgets on names in higher-cost postal tiers, marketers can use it to achieve a high mailing density with best possible postage rates and target more names with a proven buying history.
Data solutions provider Genalytics‘ new service, On-Demand Targeting, allows B-to-B marketers to leverage automated predictive modeling techniques to identify prospective customers.
Companies can use the product to leverage advanced predictive modeling, profiling, and list scoring without the overhead of traditional analytic approaches, to identify customers and businesses most likely to respond to a marketing campaign. Because it is automated, agencies, data compilers, list brokers, and marketing service providers can offer advanced business targeting for every campaign.
The service follows last month’s introduction of Acxiom On-Demand Targeting which focuses on consumer campaigns and is also powered by Genalytics technology.
Alterian has released the Alterian Marketing Services Platform, which incorporates three key marketing functions – database, digital, and operational marketing – at both the database and application level.
For marketers, this represents the first time design, planning, multichannel execution – as well as reporting and analysis – can be executed as part of one workflow and using a common user interface.
The Alterian platform empowers marketers by managing all data, campaign planning and design, multichannel execution, reporting, and analytics through an intuitive and highly visual interface, designed for marketers by marketers.