Qualified co-registration leads and data building are now available from Evanston, IL-based data marketing company ConsumerBase . Co-registration is the practice of allowing Internet surfers to request information from selected marketers after they have signed up for a separate Web offer. The co-registration product allows ConsumerBase clients to build their own databases with the records of prospects that welcome direct marketing and have confirmed E-mail delivery.
Phoenix-based CopperKey showed a new versions of its Bizfusion predictive marketing software – Bizfusion Prospector software-as-a-service – last week at the Direct Marketing Association’s annual conference and exhibition in San Francisco. Bizfusion Prospector is an automated, Web-based predictive data modeling service that direct marketers can use to supercharge customer and prospect data for measurable increases in customer acquisition, upsell, and cross-sell campaigns.
Greenwich, CT-based list firm Direct Media, Inc. and New York-based Datran Direct , the offline division of online performance marketing services provider Datran Media, have exclusively partnered to provide a unique new marketing model called E2M, which addresses the importance of the e-mail to mail relationship. The E2M model, developed by Direct Media, is designed to drive the seamless development of coordinated multichannel acquisition campaigns and provides merchants with an easy way to link up these channels for a more holistic marketing approach.