New Products and Partnerships

Integrated Direct Marketing (IDM), a Reston, VA-based data analytic provider, and Chicago-based direct marketing consultancy Wheaton Group announced a partnership to offer data mining services to IDM clients. Wheaton Group will be IDM’s exclusive provider of analytical expertise to mine the private prospect databases that IDM builds for its business-to-business clients. In addition, IDM and Wheaton Group will develop data-driven products and services for the business-to-business prospecting marketplace. Wheaton Group will also work with IDM to further penetrate the business-to-consumer prospecting marketplace, and provide innovative solutions to help IDM’s clients better target existing customers. Examples include cross-sell and upsell predictive models, customer clusters, and sophisticated cohort analyses such as lifetime value.

Andover, MA-based Genalytics, a provider of on-demand targeted data solutions, and Farmingdale, NY-based Anchor Computer, a provider of database marketing and retail processing services, announced today the formation of a strategic business alliance that makes predictive modeling accessible to companies of all sizes, for every campaign. With Genalytics’ automated prospect-targeting platform, Anchor’s customers can take advantage of advanced modeling, profiling, and list scoring without the overhead of traditional analytic approaches, creating custom targeting for every campaign.

Rancho Santa Margarita, CA-based Melissa Data, a provider of data quality software and services, announced the addition of multiplatform capabilities to the Canadian Address Object, a complementary product to the company’s Data Quality Suite. The Data Quality Tools Suite, which includes Address Object, Phone Object and Name Object, empowers efficient and effective direct marketing by verifying and correcting address, phone, and contact data. The Canadian Address Object is certified with the Canada Post Software Evaluation and Recognition Program (SERP) requirements. Along with the CASS certification for U.S. addresses, customers can validate, correct, and standardize U.S. and Canadian addresses at the same time in Windows, Linux, Solaris, HPUX, and AIX environments.

Chicago-based Alterian announced today that the Alterian Marketing Suite now includes the full functionality of Dynamic Messenger, the company’s Web 2.0 e-mail and online marketing application gained through the acquisition of Los Angeles based Dynamics Direct earlier this year. The new offering delivers the first successful merger of traditional database marketing operations such as data modeling, segmentation, selection, and analysis with online marketing execution in a single application and workflow. To date, database marketing and online marketing tasks have been performed independently and typically executed by multiple applications with limited collaboration between systems, which can result in cumbersome workflows and added costs.

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