I-Centrix has launched I-Bundle, which is designed to help marketing departments navigate the complexities of the new U.S. Postal Service rate reclassification, The new service from the East Greenbush, NY-based company identifies opportunities to drop names with exceedingly high postage costs. It can also help marketers find additional names to mail guaranteed to have low postage costs.
Direct Media has introduced its Marketing Genetics (M-Gen) portfolio of lists and data products for direct marketers. The Greenwich, CT-based list firm says the portfolio combines catalog, online, and retail transactional purchase data, and allows non-merchant marketers to target highly responsive consumers through collective proven buying history and key demographics.
Oracle and Acxiom have teamed up to offer the industry’s first pre-packaged and integrated, content rich Knowledge-Based Master Data Management (MDM) software solution. The companies said the integrated solution that will allow organizations to better understand their customers, and help increase sales and marketing effectiveness and reduce overall cost of ownership with faster implementation and deployment.