MailChimp has launched its E-mail Optimizer, an A/B split testing feature. Subscribers can test two e-mail subject lines and send them to a portion of their mailing list. MailChimp determines the subject line with the highest conversion rate, e-mails with the winning subject line are automatically sent to the remainder of the subscriber’s list.
Experian announced the release of its enhanced retail marketing database offering, Totalvue Retail. This product is designed to help marketers better understand where and how customers prefer to shop by compiling and tracking their purchase behavior across the entire business. Totalvue Retail provides seamless interaction between the database and online marketing efforts, while identifying and reporting on customer responses across various Internet promotions, catalogs, direct mail, call centers, and stores.
Equifax has introduced Equifax ValueScore, a list segmentation tool that helps marketers combine prospecting data with a proprietary segmentation model that leverages Equifax’s consumer behavior data. This enables merchants to achieve the right balance between response and back-end performance. ValueScore uses demographic and lifestyle profiles to model good and poor consumer payment behavior. Marketers can use Equifax ValueScore to expand their prospect universe by targeting high-quality prospects within lists that previously had payment and conversion rates that were too low to mail.