Marketing ARCHIVE

Giggle Gets Visual with #gigglepics Campaign  May 19, 2015 5:02 PM By Daniela Forte

Online baby products retailer Giggle is using social media in a big way to personalize the shopping experience for customers. See how giggle incorporates images submitted directly from their customers or tagged on Instagram into their product and email campaigns.

TOMS Launches #WITHOUTSHOES Campaign  May 19, 2015 2:12 PM By Daniela Forte

This past weekend a friend told me shoe brand TOMS was asking people to grab a camera, take a picture of their bare feet and post it to Instagram using the hashtag #withoutshoes.

Z Gallerie Creates Social Buzz with Its Catalog  May 14, 2015 11:15 AM By Daniela Forte

Home furnisher Z Gallerie found an innovative way to marry its catalog with user-generated content on social media. See what they did and how it worked for their catalog and social channels.

What Consumer Preference Really Means For Today’s Retail Marketer  May 13, 2015 1:53 PM By Chevan Nanayakkara

Today’s retail marketers have the opportunity to use data and technology to leverage all available digital formats (from beacons to social to mobile to video), focus messages and promotions in on the right potential customers, and measure results beyond delivery-focused metrics.

7 Ways Retailers Can Boost Mobile Engagement  May 12, 2015 10:59 AM By Stephanie Capretto

There are several ways marketers can boost mobile engagement, see what these are and how they can benefit your brand.

Why Your Brand Should Be on Pinterest  May 11, 2015 1:16 PM By Robert Glazer

By now most brands are aware they need to be on social media, but many never get beyond Facebook and Twitter. See where brands are going to promote their products on social media.

Personalization Powers the ‘Velvet Rope’ Customer Experience  May 05, 2015 2:52 PM By David Scott

In today’s ecommerce market, it is imperative that retailers do what it takes to stay competitive. With the flood of flashy display ads, email promotions and sponsored content pelting customers from all directions, it is difficult to stand out. See what you can do to stand out among the crowd.

Mother’s Day Shopping Trends  May 05, 2015 1:10 PM By Daniela Forte

Know what the key trends are for Mother’s Day? This infographic by Criteo shows some of the peak sale dates for Mother’s Day. See which ones they are.

Scot Wingo Resigns as ChannelAdvisor’s CEO  May 04, 2015 6:22 PM By Tim Parry

Scot Wingo resigned as CEO of ChannelAdvisor, the company he co-founded in 1999, on April 28, according to an 8-K filing made Monday with the Securities and Exchange Commission.

Why “Clickbait” Email Subject Lines Don’t Work  Apr 30, 2015 9:39 AM By MCM Staff

A new study finds out why “clickbait” email subject lines are not successful for marketers. See which subject lines are being used and why they are or aren’t effective.

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