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MULTICHANNEL MERCHANT » MARKETING
MarketingMar 18, 2015 9:47 AM By Daniela Forte
Mobile apps are on the rise this year as consumers are spending increasingly more time on them than a year ago. Fifty percent of smartphone users have also made a purchase using a smartphone. See what other statistics are revealed in this infographic.
MarketingMar 17, 2015 10:52 AM By MCM Staff
The year 2014 was the biggest year ever for online video viewing. More than ever, shoppers engaged with video to help them make purchase decisions and were more likely to buy after viewing. Here are the four key findings from the 2014 Video Commerce Benchmarks Report, produced by Invodo.
MarketingMar 15, 2015 10:26 AM By Tim Parry
My Pi Day inbox made Managing Editor Tim Parry sigh, and it made him cry. Tim only received three Pi Day offers from retailers on March 14, 2015 (the biggest Pi Day celebration of the century). Make that 3.14159265359 emails if you throw in the one he got from Uno Pizzeria & Grill. Here’s who talked nerdy to Tim.
MarketingMar 14, 2015 6:43 PM By Prat Moghe
Retailers have been sharply criticized for being behind the curve when it comes to consumers’ rapidly changing expectations in the age of smartphones and tablets. But did you know that two in three retailers are already leveraging or plan to leverage the cloud for big data analytics?
MarketingMar 02, 2015 6:14 PM By Robert Glazer
Smaller retailers have been particularly challenged with running a quality affiliate program, an important component of most modern marketing strategies.
MarketingMar 02, 2015 5:41 PM By Murtaza “Zeke” Hamdani
Even when upselling succeeds, it can result in buyer’s remorse if the customer later realizes the upsold item was not really wanted — that breeds resent, which erodes loyalty. Following these tips will optimize chances of converting customers, and making sure they feel good about it.
MarketingFeb 26, 2015 11:53 AM By Daniela Forte
Today, mobile is growing three times the rate of overall ecommerce with consumers increasingly reaching for their smartphones instead of their computers. See what shopping habits consumers are adopting today.
MarketingFeb 26, 2015 10:58 AM By Sean Bowen
With mobile devices, today’s shoppers can shop anywhere even from the comforts of their own homes. See why mobile apps are dominating over desktop websites for shoppers.
MarketingFeb 25, 2015 5:51 PM By Mike O'Brien
How do brands move beyond the mundane and expected to create the “power of fame” – crafting multichannel marketing campaigns that win awards, creating buzz and drive results? According to Jennifer Campbell, general manager of commercial marketing for Canada Post, it involves “a bit of bravery and risk-taking.” “It’s easy to stay in the comfort […]
MarketingFeb 25, 2015 10:21 AM By Daniela Forte
Mobile ads can be a very effective way to spend advertising dollars, but how can you get started? Here is a step-by-step approach to getting started.
by Curt Barry
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by Deepa Sureka
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