MULTICHANNEL MERCHANT » MARKETING
The terms omnichannel and multichannel are more often than not used all too frequently and often interchangeably in the ecommerce world. However, have two completely different meanings. Here is a breakdown of what they mean and how you can use both, separately, to execute them flawlessly in order to create the best ecommerce brand.
The top merchants continue to improve on adopting best practices in their shopping cart recovery tactics, but Listrak says there are a surprising number who are clearly missing opportunities, and literally leaving money on the table.
For merchants wanting to implement a successful convenience commerce program, there are five ways to make it both convenient for customers and profitable for your business.
Whether you are making enhancements to or rolling out a new or refreshed ecommerce site, it’s important to test that links work, buttons lead where they promise, and the coding does what it’s supposed to do.But even after an ecommerce site passes the QA tests, customers can still get frustrated with the user experience.In this […]
If showrooming was a holiday trend to watch in 2012, then webrooming – wherein consumers do their research online and then head to the store to actually make a purchase – is the one to watch this holiday season. Here’s how consumers responded to a pre-Cyber Weekend Harris Poll on the two retail trends.
Cyber Monday ecommerce sales increased by 16% year-over-year to $2.29 billion, according to online shopping data compiled by Adobe for the Adobe Digital Index 2013. Here’s a look at Adobe’s breakdown of Cyber Monday by the hour, device and social referral traffic.
ChannelAdvisor CEO Scot Wingo talks about how his clients have done over the 2013 Black Friday weekend in the marketplaces and the comparison shopping engines. [CLICK HERE for Multichannel Merchant's Cyber Weekend 2013 coverage] One major point is how well ChannelAdvisor’s clients are doing with Google Shopping. Wingo explains why ChannelAdvisor’s clients are seeing more […]
Thanksgiving weekend 2013 has come and gone. Here are the Top 10 interesting ecommerce and in-store facts and figures from the holiday weekend.
Jay Henderson, Strategy Director for IBM Smarter Commerce, talks with Multichannel Merchant’s Tim Parry about ecommerce’s role in Thanksgiving Day and Black Friday 2013 shopping.
Jim Davidson, manager of marketing research at Bronto, talks about the email marketing trends he saw on Black Friday 2013.