Operations Summit 2016

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Marketing ARCHIVE

It’s a New World for Email Marketing Holiday Campaigns  Sep 25, 2015 2:08 PM By Alyssa Nahatis

Hopefully, your holiday email marketing plan is well underway. You can’t do too much planning for those important shopping days for all the upcoming holidays.

Week in Review: You Down With EMV (Yeah You Know Me)  Sep 25, 2015 12:09 PM By MCM Staff

The deadline for U.S. merchants to be on board with EMV technology is less than a week away. Here’s hoping the ecommerce world is prepared for the post-EMV world…

How to Make Customers Special Friends of Your Brand  Sep 24, 2015 4:11 PM By Daniela Forte

Make any interaction with the customer a personal one. Whether it’s a small note, a tiny gift or a discount on their next purchase, show your gratitude for their business.

How Cultures for Health Nurtures Its Browsers Back to Buy  Sep 23, 2015 1:44 PM By Daniela Forte

Cultures for Health, a real food merchant, brought its customers back to purchase after the company implemented a shopping cart abandonment solution. See what results they gained from the solution.

4 Ways to Give Your CRM a Big Boost  Sep 23, 2015 11:22 AM By Scott McLaren

CRM isn’t rocket science, but many companies miss the basics. Here are a few simple adjustments everyone can use to improve customer relationships.

6 Ways Clienteling Can Win Customers’ Hearts (And Wallets)  Sep 21, 2015 11:49 AM By Tim Barton

Clienteling is sometimes considered a term to describe retailers using mobile POS to make orders on behalf of a customer, but its capabilities extend far beyond that. Here are six ways in which clienteling can raise in-store expectations, to deliver more satisfying consumer encounters.

4 Essential (and Simple!) Holiday Planning To-Dos  Sep 18, 2015 1:02 PM By Jim Davidson

No matter where you are in your planning, there are ways to ensure your 2015 holiday season truly sparkles. Here are four to-dos for your holiday planning strategy.

Week in Review: Ho Ho Ho, the Holiday Season is Here!  Sep 18, 2015 11:31 AM By MCM Staff

Put down your pumpkin spice lattes, etailers… the 2015 Holiday Season is here! Well, at least it’s here for those in the retail industry. We all know this is the time to make any final tweaks and adjustments, and you can find some helpful hints, and more, in the latest Week in Review…

3 Email Tips to Help Retailers Get Ahead of the Holiday Game  Sep 18, 2015 10:48 AM By Christopher Lester

For retailers, the next three months have the power to make or break your entire year: 40% of annual retail sales are concentrated in the holiday season. With these three tips see how you can get ahead of the holiday season.

What Consumers Want This Holiday Season  Sep 16, 2015 2:35 PM By Daniela Forte

The holiday season isn’t too far away and consumers have their own checklist of what they want this holiday season. See what is on their checklist.






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