MULTICHANNEL MERCHANT » MARKETING
MarketingDec 16, 2015 10:38 AM By Maria Pergolino
As another year wraps up, it’s time once again to turn our gaze towards the New Year… just kidding, over here at Apttus, our Q4 runs through January and there are still thousands of opportunities to pursue before we close the books on 2015.
MarketingDec 14, 2015 2:26 PM By Missy Goss
Consumer adoption of buy buttons will likely increase as brands test social commerce for the holiday season. Let’s review how buy buttons compare across Facebook, Instagram, Google, Twitter, and Pinterest.
MarketingDec 11, 2015 1:16 PM By MCM Staff
Mobile payments gained more traction this week when Walmart announced Walmart Pay, which is being touted as a first by a major retailer.
MarketingDec 10, 2015 3:45 PM By MCM Staff
The National Retail Federation today called on Congress to reject a customs reauthorization bill set for a vote this week unless it includes a provision allowing states to require online merchants to collect sales tax the same as local stores.
MarketingDec 08, 2015 4:17 PM By Daniela Forte
Retailers are suffering from poor product data and they can’t find a cure. It is keeping shoppers from finding they’re looking for and retailers from generating higher revenue
MarketingDec 08, 2015 11:54 AM By Sara Spivey
When was the last time you sought out someone’s opinion, either in-person or online, before making a purchase? A week? A day? Maybe even this morning?
MarketingDec 07, 2015 5:14 PM By Morgan Lynch
No matter the occasion, science has taught us that we feel a greater sense of happiness when we give gifts to others. But finding the right gift can be difficult and stressful.
MarketingDec 07, 2015 2:35 PM By Daniela Forte
There are notable increases in pageviews, unique visitors and impressions from Black Friday thought Cyber Monday. See what these were and how it helped retailers.
MarketingDec 07, 2015 11:28 AM By Jason Fordham
Initial reports indicating in-store sales were down this Black Friday, while accurate, don’t paint a full picture of the retail climate this holiday season.
MarketingDec 04, 2015 1:39 PM By MCM Staff
A blowout Cyber Weekend 2015 topped the news and happenings we were watching this week in ecommerce, marketing and direct-to-customer operations.
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