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Marketing ARCHIVE

Industry Experts Skeptical of Sears Shop Your Way  Jun 09, 2014 11:01 AM By Daniela Forte

Sears Holdings Company is banking heavily on members of its Shop Your Way loyalty program, but industry experts are saying it may be “too little, too late” for Sears.

Listrak CEO Ross Kramer on Email Marketing, IRCE Debut  Jun 04, 2014 9:47 AM By Tim Parry

Ross Kramer talks with Multichannel Merchant about best practices for creating back-in-stock alerts, effective use of welcome emails, personalized product recommendations in emails, and recovery of abandoned carts… and he gives us a sneak peek at his IRCE session on email marketing.

Father’s Day Shopping Expected to Reach $12.5 Billion This Year  Jun 04, 2014 9:27 AM By Daniela Forte

The National Retail Federation released a survey reporting that total spending will reach $12.5 billion. Nearly one-quarter of smartphone users will research products and compare gift prices on their smartphone, and 30.6% of tablet owners will do the same.

ArtistBe.com Puts Artists Front and Center with Redesign  Jun 02, 2014 11:30 AM By Daniela Forte

ArtistBe.com gives contemporary artists the platform to showcase their art. The redesign features more social tools including Facebook, Pinterest, Google+ and Twitter.

Best Cigar Prices Releases 96-Page Father’s Day Cigar Catalog  May 31, 2014 2:05 PM By MCM Staff

The Best Cigar Prices Father’s Day Cigar Catalog is a 96-page catalog featuring hundreds of unique cigar and cigar accessory items from the top brands in the industry.

CASL vs. CAN-SPAM | A Tale of the Tape  May 31, 2014 1:42 PM By Tim Parry

Just because your email marketing messages are compliant with CAN-SPAM laws does NOT mean you care complient with the Canadian Anti-Spam Law (CASL), which goes into effect on June 1.

Coming to America: Alibaba’s 11 Main Looks to Disrupt U.S. Marketplace  May 29, 2014 1:49 PM By Mike O'Brien

11 Main is looking to take away share from market leaders Amazon.com and eBay by adopting a more disruptive tack vs. the “me too” approach of Japanese operator Rakuten.

National Geographic Shifts to a Targeted Email Strategy  May 28, 2014 5:38 PM By Daniela Forte

National Geographic saw a boost in year-over-year email response rates after it decreased its emailing frequency and increased its focus on modeling.

Wet Seal’s Ecommerce Sales Rise 8.4%  May 28, 2014 3:08 PM By Daniela Forte

Wet Seal, Inc., saw its consolidated comparable store sales decline 16.9% in the first quarter, but ecommerce sales for its Wet Seal brand did increase 8.4%.

Herschell Gordon Lewis: 2014 Represents the Height of Immediacy  May 28, 2014 7:46 AM By Herschell Gordon Lewis

What year is this? That’s a “dumb question” aimed at direct marketers who without justification append response-murderers such as “Allow six to eight weeks for delivery” to offers that haven’t made a prior reference to variations from immediacy.






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