Marketing ARCHIVE

Why Technology is Disrupting the Shopping Behavior  Apr 22, 2015 1:58 PM By Daniela Forte

With more and more shoppers using mobile devices in-store, it is is disrupting how shoppers are shopping. This report by InReality shows what changes are occurring in retail.

The Next Phase of Social Media Marketing: Consumer Loyalty  Apr 22, 2015 1:11 PM By Jessica Williams

It’s been years of listening, creating content, engaging with customers and fixing problems– all through social media. See why social media marketing is important for your business.

Best Practices in Direct Response Video Ads: Hidden in Plain Sight  Apr 22, 2015 12:00 PM By Patrick Hopf

A well-executed, targeted video ad campaign can open up new opportunities for a brand in consumer engagement and deep messaging, beyond what had been possible in traditional display.

3 Ways to Maximize the Mobile Inbox  Apr 20, 2015 10:30 AM By Jim Davidson

It’s easy to overthink and overcomplicate mobile optimization initiatives. New devices are being introduced all of the time. Here are three ways to maximize the mobile inbox.

Have You Considered Mobile Research In-Store?  Apr 20, 2015 9:50 AM By Lisa Cramer

Something’s amiss, but you can’t quite put your finger on it. Your in-store numbers aren’t hitting the mark and worse, they’ve become very unpredictable. It’s almost as if something else is determining what shoppers are buying. See why research is important for your business.

What Are You Waiting For? Hurry Up and Get That Second Purchase  Apr 08, 2015 10:17 AM By Donna Fulmer

Most online retailers are painfully aware of the fact that, on average, only 15% of first-time purchasers will return to purchase again, so getting the second sale is crucial. See how you can fully utilize your email campaigns.

Curing A Business of the Survey Addiction  Apr 07, 2015 5:39 PM By David Trice

Given that customers are the most important, most valuable asset a business can possess, knowing and managing the performance of this asset should be just as rigorous as efforts to measure sales and revenue. Unfortunately, the measurement of customers typically begins and ends with the survey. There are numerous flaws with this approach.

Building the Case for Retailer-Vendor Data Sharing  Apr 07, 2015 5:11 PM By Eric Green

Sharing data with its vendors through its proprietary Retail Link vendor portal has transformed the way Walmart and its vendors do business. So how can businesses achieve the same results without re-inventing the wheel?

Report Reveals Retailers Don’t Know Their Customers  Apr 07, 2015 4:24 PM By Daniela Forte

While consumers are willing to share their personal information with trusted businesses for experiences that are unique to them, the study found, they expect brands to deliver an outstanding customer experience.

Report Says Shoppers Prefer Purchasing on Smartphones Over Tablets  Apr 02, 2015 11:07 AM By Daniela Forte

As mobile devices continue to empower shoppers to buy when and where they choose, retailers work to create seamless shopping experiences. This report illustrates what shoppers today prefer when it comes to shopping.

© 2015, Access Intelligence, LLC. All rights reserved.