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Marketing ARCHIVE

Kiehl’s Uses Targeted Personalization to Lift Revenues  May 15, 2014 3:36 PM By Daniela Forte

Kiehl’s saw a 11.59% lift in revenue per visit to its website after it combined its visitor segmentation and on-site behavior to create a targeted personalized experience.

5 Ways your Business has to Change to Integrate Beacons  May 14, 2014 7:16 AM By Jonathan McKeever

Beacon technology is at the top of the list of next “big ideas” for merchants. But to make the most of location-specific campaigns and analytics, retailers have to change the way they think about customer engagement.

Genco Marketplace Re-Launches NoBetterDeal.com  May 13, 2014 10:59 AM By MCM Staff

Genco Marketplace re-launches its online direct-to-consumer store – NoBetterDeal.com. The new online store has enhancements that improve the user experience for bargain shoppers.

Why Not Pinterest?  May 09, 2014 2:06 PM By Daniela Forte

Pinterest seems to be the social media channel of choice these days for direct-to-consumer retailers. How are you, as a direct-to-consumer retailer, using Pinterest to your advantage?

ShopRunner Announces Partnership with Alibaba  May 08, 2014 10:49 AM By Daniela Forte

Fiona Dias, chief strategy officer for ShopRunner, told Forbes the partnership will launch at the end of the year, making it easier for consumers in China to buy American brands.

Amazon Launches Wearable Technology Store  May 07, 2014 11:54 AM By Daniela Forte

Amazon announced the launch of its Wearable Technology Store last week, which features the latest in wearable technology and research wearable devices.

OverstockArt.com Celebrates Mom With a Pinterest Contest  May 06, 2014 4:26 PM By Daniela Forte

OverstockArt.com is once again heading to Pinterest to celebrate mom with a Mother’s Day Pinterest contest.

hhgregg Embarks on Brand Transformation  May 06, 2014 11:05 AM By MCM Staff

the hhgregg brand transformation will encompass all customer touchpoints, including its 228 store locations and its online presence, the electronics-seller said May 6.

Amazon Launches “Shop From Within Twitter” Feature  May 05, 2014 6:09 PM By Tim Parry

Because we’ve all sat around telling ourselves we need to shop and tweet at the same time… If you are selling via Amazon, would you expect to make sales via #AmazonCart?

Gardener’s Supply Company Increases Pinterest Conversion Rates  May 05, 2014 12:03 PM By Daniela Forte

Gardener’s Supply Company saw three times the increase in conversions from its Pinterest social channel when it launched a targeted pop up message tailored specifically to its Pinterest audience.






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