Marketing ARCHIVE

Taking Advantage of Back in Stock Alerts  Apr 08, 2014 5:28 PM By Ross Kramer

Out of stock items can be a real headache for retailers. A back in stock alerts solution can not only save the sale but provide a perfect opportunity to engage with the customer and even generate additional revenue.

Mobile Barcode Scanning is a Win-Win  Apr 08, 2014 5:12 PM By Samuel Mueller

Let’s take a look at some examples of how mobile barcode scanning can help make consumers’ lives easier while increasing retailers’ bottom lines.

Is the Amazon Effect Overrated?  Apr 08, 2014 7:11 AM By Tim Parry

If Amazon is, indeed, taking over the ecommerce world, then operations and fulfillment professionals are the last to know. Here’s a snapshot of the MCM Outlook 2014 report on operations and fulfillment.

How to Move Outdated Inventory  Apr 08, 2014 6:47 AM By Maria Haggerty

In a hyper-competitive retail environment, moving outdated inventory requires a calculated approach to maximize profits and space. Here are a few ways you can quickly do that.

American Beagle Outfitters Was No Joke… Really…  Apr 07, 2014 6:41 AM By MCM Staff

Following a week of speculation over the authenticity of American Eagle Outfitters’ first canine fashion line, the brand revealed that American Beagle Outfitters will become a reality.

7 Trends That Are Disrupting the Retail Industry  Apr 07, 2014 6:27 AM By Rob Biederman

To stay competitive, you must learn how to use these customer- and tech-driven megatrends to your advantage.

David Ortiz, Barack Obama and Samsung Walk Into a Selfie  Apr 05, 2014 6:14 PM By Tim Parry

The White House is up in arms over the David Ortiz selfie. Something about President Barack Obama’s image not permitted for use in a commercial campaign. But what’s good for Samsung’s PR department is, hopefully, good for Multichannel Merchant’s SEO.

Dollar Shave Club Improves Mobile Conversions by 126%  Apr 03, 2014 10:17 AM By Daniela Forte

Dollar Shave Club saw a significant boost in conversions when it made performance improvements to its mobile and website platforms.

Hey, Best Buy… SLOW DOWN!  Apr 02, 2014 2:59 PM By Tim Parry

Best Buy is dying for me to pick up my order. They let me know via email that the order is about to be cancelled… even though I have about 72 hours to get to the Trumbull, CT store to pick it up. I’ll admit it. Picking this item up was the furthest thing from […]

How Content Management Helped BrickHouse Security Grow  Apr 01, 2014 9:53 PM By Tim Parry

Watch this video and learn how a solid content management strategy helped BrickHouse Security’s traffic increase 75%, transactions increase 49%, and revenues rise 29%.






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