Marketing ARCHIVE

Shoppers Look for Best Holiday Deals in December  Dec 18, 2013 1:20 PM By MCM Staff

With six less shopping days between Thanksgiving and Christmas this year, 87% of shoppers said in a recent PriceGrabber survey that they will conduct most of their holiday shopping in December. Why? According to the survey, because that is when consumers believe they will find the best deals and discounts.

New Report Reveals Insights into Showrooming, Mobile Technology and Social Media  Dec 16, 2013 1:29 PM By Daniela Forte

The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.

Herschell Gordon Lewis’s Best and Worst Catalog Copy of 2013  Dec 16, 2013 12:34 PM By Herschell Gordon Lewis

To the catalogs Herschell Gordon Lewis criticizes here, he apologizes…but only for their unfortunate positioning. Except for this column—and probably despite this column—they probably can skirt their way into the arena of ongoing acceptance.

Amazon to Launch Pantry in 2014  Dec 16, 2013 11:38 AM By Daniela Forte

Amazon is working to expand its consumer packaged goods market and take on warehouse club stores like Costco and Walmart’s Sam’s Club with its new business the Pantry, according to a report by USA Today.

UPS Kicks Off Peak Week  Dec 16, 2013 11:35 AM By MCM Staff

UPS’s extensive network is designed to provide for timely and safe delivery of customers’ holiday gifts. Customers can ship as late as Monday, Dec. 23, using UPS air services.

Ecommerce & Marketing Trends: What Retailers Need to Know Now for 2014  Dec 11, 2013 10:55 AM By Ed Braswell

As we wrap up another year, merchants are now looking into what they can expect for 2014 in the ecommerce world. This article will look back at what was hot in 2013, and what merchants should focus on moving into 2014, including creating targeted, personalized and seamless shopping experience for consumers.

Omnichannel Crystal Ball: What’s Ahead in 2014?  Dec 10, 2013 2:39 PM By Jonathan Levitt

What will retail look like in 2014? Contributing writer Jonathan Levitt sees two major emerging trends occurring in the New Year: the rise of the ubiquitous shopper and wide-scale retail automation.

Sears Announces Its Separation from Lands’ End  Dec 10, 2013 12:01 PM By Daniela Forte

Sears Holdings Corp. announced its separation from its Lands’ End clothing business, according to a press release. Lands’ End Inc., filed a registration statement with the Securities and Exchange Commission on Dec. 6.

How Effective Promotions Affected Cyber Weekend Sales  Dec 06, 2013 4:34 PM By Tim Parry

Ecommerce sales grew considerably over the Thanksgiving and Cyber Monday weekend, and the channel itself took a bigger slice of the pie when compared to in-store revenues. In this video, Adobe Digital Index principal analyst Tamara Gaffney talks about some of the holiday sales trends to date.

Why Amazon Tops the ForeSee Experience Index  Dec 06, 2013 10:47 AM By Tim Parry

In this video interview, Foresee president and CEO Larry Freed says Amazon is doing just about everything right, which is why it tops the first ForeSee Experience Index.






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