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MULTICHANNEL MERCHANT » MARKETING
Big data doesn’t benefit you if you can’t analyze it! Untapped data is like a gold mine – it can make you rich, but first you have to sift through the dirt. These are the 5 most impactful data points you need to examine now.
It has become imperative for executives at every level to understand the significance of tablets and how they influence the purchasing cycle and overall consumer engagement.
Adhering to consumer expectation, retailers are making mobile a “key initiative” in 2014, according to an infographic by Shop.org. Major companies like Walmart, Amazon, Rue La La are all making mobile part of the shopping experience.
Since it began working with NetSuite, Jimmy Jazz has averaged 87% annual ecommerce growth over the past four years.
A personalized ecommerce experience has become just as important to consumers as price. And retailers need to get on board with that message.
Cooking.com said it has increased its sales on marketplaces and been able to access more shoppers and channels of demand to grow its revenue.
Neiman Marcus recently saw its Pinterest account increase by more than 3,000 followers and web engagement increase by 32% after it launched an exclusive product interest campaign.
In order to be successful with any mobile offering or campaign the three groups should be covered. See the four tactics retailers are doing to implement them.
Email is considered one of the most established forms of digital communication today. And it plays an important role in ecommerce, according to this infographic by dotmailer.
David’s Bridal has a unique point-in-time challenge, since most people won’t get married again, at least not quickly. So the company knows that it needs to move fast and grab every opportunity to satisfy the many needs of each wedding – ideally serving the needs of the entire bridal party and families.
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by Aaron Beach
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by Eido Gal
Posted 3 days ago