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MULTICHANNEL MERCHANT » MARKETING
MarketingAug 12, 2015 7:40 AM By Tim Parry
The notion of consumerization of B2B ecommerce comes up a lot because B2B customers are increasingly expecting that B2C experience. Yes, there are more bells and whistles than ever in B2B ecommerce, but there’s not a straight conversion between the B2B and B2C audiences, says Steven Baruch, Vice President of Strategy for MSC Industrial Supply.
MarketingAug 09, 2015 9:26 AM By MCM Staff
Back to school shopping wasn’t cool when you were a kid… and apparently it wasn’t too cool in July. Back to school sales seemed to be slumping, and the season seemed to be taking on a new life a la the traditional holiday shopping season.
MarketingAug 05, 2015 11:15 AM By Daniela Forte
Websites are getting fatter and the extra weight could impact your business. See what factors are contributing to the obesity of your website and how to prevent it.
MarketingAug 04, 2015 11:07 AM By Kirsty Waller
Every brand knows that broad, blanketed marketing messages are no longer effective. Personalized customer experience is becoming more vital than ever to an organization’s success.
MarketingAug 03, 2015 1:49 PM By Daniela Forte
There are millions of people visiting social media sites every day, but many businesses are still struggling with how to capture these interactions and use them to drive more personalized marketing. See how Ballard Designs saw digital marketing success using social media.
MarketingAug 03, 2015 1:24 PM By Mike O'Brien
Fresh off its launch, Jet is betting that delivering savings by pulling out supply chain costs will lead to ultimate success in a space dominated by Amazon.
MarketingAug 03, 2015 10:45 AM By Deepa Sureka
Retail bloopers cause frustration for customers but are also a real threat to understanding the influence marketing is having in the entire customer journey to conversion.
MarketingAug 03, 2015 10:12 AM By Gary Lee
My fear is that if we’re not careful, history may repeat itself with beacons; we will see yet another marketing kitten-killer.
MarketingAug 02, 2015 9:24 AM By Tim Parry
And the latest shiny object is a shiny button: Amazon Dash allows Amazon Prime members to pay an additional $4.99 per product to buy that product from Amazon without lifting a finger… except for that finger the customer uses to press the Amazon Dash button.
MarketingJul 31, 2015 3:10 PM By Rob Gonzalez
Rich product content is a key element driving increased revenue, consumer trust and loyalty. Learn 5 ways it can help both brands and retailers win.
by Curt Barry
Posted 3 days ago
by Susan Wall
Posted 3 days ago