MULTICHANNEL MERCHANT » MARKETING
MarketingOct 28, 2015 11:04 AM By Herschell Gordon Lewis
Herschell Gordon Lewis sticks his head in the lion’s mouth once again to give us his Best and Worst of Catalog Copy for 2015.
MarketingOct 27, 2015 4:55 PM By Daniela Forte
With retail and technology continuing to evolve at a rapid pace, it is imperative that retailers you be where the consumers are. Here are so several ways geo-targeted marketing can give marketers an edge over competitors.
MarketingOct 27, 2015 10:41 AM By Daniela Forte
When I was in high school friends of mine always referred to me by my last name. See how Ann Taylor Loft brought me back to my high school days.
MarketingOct 26, 2015 5:53 PM By Gilad Komorov
To take full advantage of expected growth this holiday season, here are 5 tips for online selling success merchants can use to realize its full potential.
MarketingOct 26, 2015 2:14 PM By Toni Box
Over the past several weeks, the biggest social networks have shared some major announcements that are certainly piquing the interest of retailers ahead of this holiday season.
MarketingOct 24, 2015 8:37 AM By MCM Staff
Sears has introduced “Meet With An Expert,” this free service that improves the home appliance shopping experience by connecting online shoppers with knowledgeable associates in store. It seems fitting that Sears made this announcement on October 21, 2015, which was “Back to the Future Day.”
MarketingOct 21, 2015 1:36 PM By MCM Staff
Forrester identified the top 10 critical success factors that will determine if companies thrive or fail in the age of the customer.
MarketingOct 21, 2015 1:22 PM By Daniela Forte
Halloween is just around the corner and its not just a holiday for the candy industry, but for party goers and hosts too. Here are three tricks to boost your Halloween sales.
MarketingOct 16, 2015 2:47 PM By MCM Staff
The major package carriers’ general rate increases for 2016 are rolling in… just in time for the holidays! Here’s a look at what the carriers are doing, plus the news, commentary and events that shaped the direct-to-customer world last week…
MarketingOct 13, 2015 12:21 PM By Jon Noronha
Personalization is no longer reserved for retail giants like Amazon and Netflix, with massive engineering teams and deep pockets. Delivering delightful personalized online shopping experiences is now within every retailer’s reach. Here are four ways data-driven personalization can impact customers’ experiences, and your bottom line.
Posted 3 days ago
by Curt Barry
Posted 7 days ago