Marketing ARCHIVE

Men’s Wearhouse and Esquire Hit the Road on Black Friday  Nov 28, 2013 12:27 PM By MCM Staff

Less than two weeks after the launch of the Esquire Ultimate Shirt and Tie Collection, Men’s Wearhouse and Esquire will roll out the Esquire Tie Truck to promote the collection during Black Friday weekend.

Walmart, Amazon and Nordstrom Dominate Social Word of Mouth  Nov 28, 2013 9:26 AM By MCM Staff

Shareablee found that 1 in 5 pieces of social content amplified by shoppers came from Walmart. Walmart also received more than double the engaged actions across Facebook and Twitter, and these factors combined reveal a high degree of pass-along value in their social content mix.

6 Data Points to Track This Holiday Season  Nov 26, 2013 4:50 PM By Jerry Jao

It’s easy to fall into the trap of gathering all kinds of data because you don’t want to miss an opportunity. In fact, there are really just a handful of data points to keep an eye on this holiday season.

5 Ways Retailers can Make Christmas Shopping Sparkle  Nov 26, 2013 2:47 PM By Bernard Luthi

Launching a pre-Christmas sale is a sure-fire attention-grabber, however there are many other ways that retailers can stand out online and on the high street, fostering loyalty that will last into the New Year and beyond.

Sears and Kmart Make Cyber Monday a 3 Day Event  Nov 26, 2013 11:25 AM By MCM Staff

Sears and Kmart will make Cyber Monday 2013 seem to last forever… The Sears Holding-owned mass merchants will kick off Cyber Monday sales on Sunday, and run specials through Tuesday.

Insightera Provides a New Dimension with Personalized Retargeting for Marketers  Nov 25, 2013 12:51 PM By MCM Staff

With this integration, customers will be able to view, measure and build personalized retargeting campaigns based on organization names, industries and firmographic details.

JCPenney and Kmart Tweet-off the Holiday Season  Nov 23, 2013 8:43 AM By Tim Parry

Kmart and JCPenney tweeted off in a battle of wits, holiday hashtags and, well, pants and this cute and possibly un-staged merchant match-up. It was fun, and deserved the slow-clap, until Wrangler chimed in.

Are Damaged Packages Damaging Your Brand’s Reputation?  Nov 22, 2013 11:10 AM By Jordy Leiser

In advance of the holidays, StellaService Analysts examined more than 3,200 packages received in order to understand the frequency in which shoppers are receiving damaged packages and which carriers are responsible for the highest percentages of damaged packages. Here are their findings.

How Ad Extensions Can Spice Up Your Marketing Experience  Nov 21, 2013 4:02 PM By Erin Lynch

As much as merchants would like to think that every customer is coming to the ecommerce page organically, more often than not, a search engine or ad are the reasons why they are shopping with you. Which is all the more reason why now, more than ever, it is imperative for merchants to have the perfect ad extension this holiday season.

The ProFlowers Personalization Fail  Nov 20, 2013 2:20 PM By Tim Parry

This morning, my wife asked me if I got the email she forwarded me from ProFlowers. I know she doesn’t like to receive flowers (this is a documented fact, not a cop out excuse by a husband), so I was figuring maybe she wanted me to order a gift for someone. Then I saw the […]






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