MULTICHANNEL MERCHANT » MARKETING
MarketingNov 16, 2015 10:31 AM By Kurt Heinemann
Why do retailers see declining opens, click through rates (CTRs), and conversions, and growing attrition? The problem isn’t the channel, it’s the way marketers are abusing it.
MarketingNov 12, 2015 4:26 PM By Jim Davidson
The 2015 holiday season is picking up steam! And you’ll soon be able to gauge whether your holiday marketing plan is on target. If things don’t go quite as you had expected, are you prepared to change course and salvage the season?
MarketingNov 12, 2015 12:02 PM By Cynthia Price
If your email inbox is anything like mine, it’s about to get buried by an avalanche of emails from retailers all offering their best deals of the holiday season. Here are three ways you can go beyond mobile optimization to sell more stuff with email marketing over the holidays.
MarketingNov 12, 2015 11:23 AM By MCM Staff
EnterWorks, a market leader in master data solutions for transforming product information into persuasive and personalized content, said the combination of print and web catalogs is a defining element in omnichannel shopping experiences.
MarketingNov 11, 2015 2:50 PM By Daniela Forte
Bloomingdales apologized after it approved a rather inappropriate ad in it new holiday catalog. See how people reacted to Bloomingdale’s error.
MarketingNov 09, 2015 4:51 PM By Susan Ganeshan
It’s almost upon us—the most lucrative day of the year for many retailers. Black Friday is a competitive, high-stakes game. Find out how you can embrace customer feedback and provide a consistent omnichannel experience for your customer.
MarketingNov 09, 2015 4:39 PM By Theresa O'Neil
There’s no doubt that ratings and reviews play a significant role in the consumer purchase process. Find out what role they can play in your ecommerce strategy.
MarketingNov 05, 2015 11:18 AM By Daniela Forte
With billions of images shared daily, consumers now have more opportunities to share and discover awesome products and useful content. See how you can provide more visual content for your consumers.
MarketingNov 04, 2015 5:19 PM By Meera Murthy
For ecommerce marketers, preparing for the holidays is old hat. But, with November upon us and the unofficial start of the holiday season behind us, it’s time for some straight talk about Cyber Monday.
MarketingNov 03, 2015 3:52 PM By Adrien Nussenbaum
There is no reason why an online marketplace cannot be an integral part of Black Friday and Christmas promotions, nor indeed promotions at other times of the year. Here is how to best go about it.