Marketing ARCHIVE

JCPenney and Kmart Tweet-off the Holiday Season  Nov 23, 2013 8:43 AM By Tim Parry

Kmart and JCPenney tweeted off in a battle of wits, holiday hashtags and, well, pants and this cute and possibly un-staged merchant match-up. It was fun, and deserved the slow-clap, until Wrangler chimed in.

Are Damaged Packages Damaging Your Brand’s Reputation?  Nov 22, 2013 11:10 AM By Jordy Leiser

In advance of the holidays, StellaService Analysts examined more than 3,200 packages received in order to understand the frequency in which shoppers are receiving damaged packages and which carriers are responsible for the highest percentages of damaged packages. Here are their findings.

How Ad Extensions Can Spice Up Your Marketing Experience  Nov 21, 2013 4:02 PM By Erin Lynch

As much as merchants would like to think that every customer is coming to the ecommerce page organically, more often than not, a search engine or ad are the reasons why they are shopping with you. Which is all the more reason why now, more than ever, it is imperative for merchants to have the perfect ad extension this holiday season.

The ProFlowers Personalization Fail  Nov 20, 2013 2:20 PM By Tim Parry

This morning, my wife asked me if I got the email she forwarded me from ProFlowers. I know she doesn’t like to receive flowers (this is a documented fact, not a cop out excuse by a husband), so I was figuring maybe she wanted me to order a gift for someone. Then I saw the […]

LinkedIn Gaining Importance Among Purchasers and Influencers in the B2B Decision Making Process  Nov 20, 2013 12:54 PM By Tim Parry

Latest Research Report From the University of Dayton and TriComB2B Also Indicates Initial Purchase Price Becoming Less Important

Staples Has Rough Third Quarter  Nov 20, 2013 12:46 PM By Tim Parry

Staples as a whole did $6.1 billion in sales during its fiscal third quarter. However, that equates to a decrease of 3.8% compared to the same period in 2012. Its ecommerce and B2B sales, however, were positive.

JCPenney’s Ecommerce Sales Rise 24.5%  Nov 20, 2013 10:54 AM By Tim Parry

Third-quarter net sales at JCPenney were down 4.8%, but its ecommerce arm continues to shine. Online sales through JCP.com were $266 million for the quarter, up 24.5% versus the same period last year and reflecting sequential increases through the quarter.

How Do Social Login & Sharing Affect Ecommerce?  Nov 18, 2013 5:37 PM By Tim Parry

Social commerce is much more than a Facebook store or attributing a sale to an inbound channel like Twitter, Google+, or Pinterest. According to this infographic from Monetate, you should consider social login and social sharing to increase conversion, engagement and other metrics.

Which Social Media Networks are Your Shoppers On?  Nov 18, 2013 5:18 PM By Tim Parry

Did you know that 67% of brand followers on Twitter will end up buying that brand? This infographic from SocialAnnex will show you how your business can utilize social networks to reach and engage new customers. [Click the infographic to enlarge]

[Infographic] Which Networks are Your Shoppers On?  Nov 18, 2013 5:04 PM By Tim Parry






© 2014, Access Intelligence, LLC. All rights reserved.