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MULTICHANNEL MERCHANT » MARKETING
MarketingSep 11, 2014 1:53 PM By Jonathan Levitt
Some Fortune 500 companies are waking up to discover that millennials no longer care for their products. And unfortunately, some companies have also misdiagnosed why they are alienating this demographic.
MarketingSep 10, 2014 4:29 PM By Daniela Forte
Electronics retailer Radio Shack could file for bankruptcy soon after its shares lost nearly a third of its value, brokerage Wedbush Securities reported Tuesday, according to Reuters.
MarketingSep 09, 2014 11:24 AM By Mike O'Brien
Deeping their existing relationship, the U.S. Postal Service last month started a two-month test run of delivering groceries for AmazonFresh in San Francisco.
MarketingSep 09, 2014 11:07 AM By Daniela Forte
Ecommerce marketers are personalizing their marketing efforts more than ever these days, but are they creeping out their consumers in the process?
MarketingSep 09, 2014 10:37 AM By Daniela Forte
Twitter announced Monday that it is testing a Buy button, which allows tweeters to buy merchandise from retailers via Twitter, without leaving the social media platform.
MarketingSep 08, 2014 2:11 PM By Steve Trollinger
No matter that seasonal orders are coming in later and later every year, Labor Day still represents the unofficial start of the fall/holiday season for most catalogers. here’s a look at five things any catalog ninja should be working on as the biggest season of the year gets going.
MarketingSep 08, 2014 1:51 PM By Daniela Forte
Reaching the shopper today is not just about engagement through conversation, but it is about how a consumer is visually stimulated when engaging with a brand on social media that could eventually lead them down the path to purchase.
MarketingSep 08, 2014 11:11 AM By Daniela Forte
Social media has become more than just a channel today. Retailers are finding innovative ways to leverage their brands using social media platforms. With customers married to their mobile devices, it is imperative that retailers step up their social media game and engage in dialogue.
MarketingSep 08, 2014 6:22 AM By Paul Bingham
Retail brands that integrate hashtags into the marketing mix see major benefits. Those that continue to ignore the increasing power and reach of social media are in danger of losing customers to those that do. Here’s 5 ways to leverage hashtags and work social channels to your advantage.
MarketingSep 07, 2014 11:44 AM By Tim Parry
Jane Glazer founded Rochester-based Home Trends Catalog in 1983, and changed its name to QCI Direct to reflect its newly-launched ecommerce site in 2011.