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MULTICHANNEL MERCHANT » MARKETING
MarketingOct 24, 2014 10:18 AM By Bart Heilbron
If the Watch does catch on, and creates a monopoly of the market as some have predicted, brands across the globe will need to step up to the challenge of the newest marketing channel – the wrist.
MarketingOct 20, 2014 12:19 PM By Jasmine Brown
ON DEMAND WEBINAR – As a retailer, you know you need to push your email marketing to the limits during the holiday season. But what can you do to avoid and recover from email deliverability woes?
MarketingOct 20, 2014 11:05 AM By Jonathan Levitt
The brands we love most seem to get attention for not trying to get attention. Don’t get me wrong – they market too – but they do it in a likeable way, instead of acting like narcissistic teenagers. They don’t treat humans like clicking machines.
MarketingOct 16, 2014 10:05 AM By Mike O'Brien
Multichannel Merchant’s Q&A with Richelle Parham, chief marketing officer for eBay North America, to learn more about its global branding campaign.
MarketingOct 15, 2014 9:52 AM By Mike O'Brien
Expanding a service it has offered here overseas, Amazon has launched same-day parcel pickup in the UK through its delivery partner Connect Group.
MarketingOct 14, 2014 9:40 AM By Michael DeSimone
Identifying common oversights retailers make with global marketing for the holidays, and winning tactics for seizing the season’s full sales potential.
MarketingOct 13, 2014 10:30 AM By Mike O'Brien
With a consumer base that loves American brands, is very plugged in digitally and among the largest online spenders in the world, Canadian ecommerce is a prime opportunity for U.S.-based merchants.
MarketingOct 12, 2014 11:12 AM By Tim Parry
China may be a hot spot for U.S.-based merchants, but emails deliverability to consumers there are more than likely not reaching the intended recipient. Here’s a look at other places U.S.-based senders are having a hard time reaching, and what they need to do to improve deliverability rates.
MarketingOct 09, 2014 12:22 PM By Jim Davidson
You may not have the time and resources to commit to a pre-holiday responsive design email overhaul, but with the full frenzy of the holiday season still a few weeks away, you do have time to ensure your mobile users have a fun and functional inbox experience by avoiding these un-merry mobile mistakes.
MarketingOct 08, 2014 4:20 PM By Ralph Crabtree
As multichannel retailers develop strategies for the upcoming holiday rush, they must address a critical blind spot by improving visibility into consumer behavior in physical stores. Fortunately, new technology solutions can help organizations close the “insight gap” between online and in-store consumer behavior.