Marketing ARCHIVE

How Do Social Login & Sharing Affect Ecommerce?  Nov 18, 2013 5:37 PM By Tim Parry

Social commerce is much more than a Facebook store or attributing a sale to an inbound channel like Twitter, Google+, or Pinterest. According to this infographic from Monetate, you should consider social login and social sharing to increase conversion, engagement and other metrics.

Which Social Media Networks are Your Shoppers On?  Nov 18, 2013 5:18 PM By Tim Parry

Did you know that 67% of brand followers on Twitter will end up buying that brand? This infographic from SocialAnnex will show you how your business can utilize social networks to reach and engage new customers. [Click the infographic to enlarge]

[Infographic] Which Networks are Your Shoppers On?  Nov 18, 2013 5:04 PM By Tim Parry

Leverage Ecommerce to Eliminate Channel Conflict  Nov 18, 2013 3:55 PM By Bill Onion

The ecommerce relationship between manufacturers and their resellers/distributors has traditionally been tricky. But what if the win-win solution was leveraging the resources and power of the manufacturer to set up ecommerce sites for the resellers? Here’s what it would take.

Omnichannel Advantage Helps Retailers Gain on Etailers  Nov 18, 2013 12:10 PM By Jonathan Levitt

Pundits who predicted the death of traditional retail clearly spoke too soon. A year ago, it seemed inevitable Amazon would take over the world. Industry watchers predicted retailers like Best Buy and Target, with their overhead of physical stores, would soon lose the ecommerce battle. Here is why omnichannel strategies are helping retailers regain ground.

Conversion Rate Optimization for the Holiday Season  Nov 18, 2013 8:03 AM By Tim Parry

With billions of dollars worth of goods sold online, holiday season ecommerce has been very important to the economy. And it will only keep growing in the future. This infographic can help you design and execute your end-of-year campaigns.

The 12 Trends of the Christmas… Holiday Shopping 2013  Nov 14, 2013 5:26 PM By Tim Parry

The Holiday 2013 shopping season has started early: Here are the 12 trends of Christmas shopping you need to watch.

China’s Single’s Day Breaks World Record with $5.7 Billion in Sales  Nov 13, 2013 4:21 PM By Erin Lynch

China’s largest shopping event, Single’s Day, topped nearly $6 billion in sales in just 24-hours, making it the largest single shopping day event in the world.

Do You Have Real-Time Insight into These 3 Critical Areas?  Nov 12, 2013 6:19 PM By Steve Wellen

Trend reports can’t tell individual retailers how much seasonal staff to hire, how to schedule a promotional calendar, how much server capacity to have available, or if a brick-and-mortar location is overstaffed and underperforming. Retailers need real-time data to make the most of shoppers’ favorite time of year. Here are three areas on which to focus.

Why Conversion Rates Tied to Traffic Acquisition Rarely Exceeds 3%  Nov 12, 2013 5:03 PM By Dan Darnell

Conversion leads to more revenue, but can we really say that converting just three out of every one hundred shoppers to make a purchase is a success? Let’s examine what marketers can do to correct a common mistake, spend marketing budget more efficiently and see revenues grow.






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