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MULTICHANNEL MERCHANT » MARKETING
MarketingAug 26, 2014 4:41 PM By Rory Dennis
The growing prevalence of in-store technology is changing the game and revolutionizing customer communication, order fulfillment and beyond. One of the latest technologies to shake things up is beacons.
MarketingAug 26, 2014 1:35 PM By Grant Halloran
With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point.
MarketingAug 26, 2014 11:04 AM By Daniela Forte
Catalogs are alive and well for retailers in both the business-to-consumer and business-to-business sectors today. While catalogs may no longer be thought of as a selling channel, they are still considered an excellent marketing tool.
MarketingAug 25, 2014 3:53 PM By Daniela Forte
Amazon plans to develop its own software that will enable companies to place targeted online ads that tap the power of Amazon’s vast store of buyer data, according to the Wall Street Journal.
MarketingAug 25, 2014 2:43 PM By Janice Smithers
It has been said that ignorance is bliss. I am confident though that old adage doesn’t apply when it comes to measuring the performance of your marketing programs through the lens of your internal data only.
MarketingAug 25, 2014 1:48 PM By Ross Kramer
Black Friday, Cyber Monday, Green Monday, you know they’re literally right around the corner, but do you have your toolkit full of the strategies and tactics it takes to build a great email marketing program to optimize them?
MarketingAug 25, 2014 12:15 PM By Jim Davidson
Most marketers focus early holiday planning on campaign and promotional details because they influence almost every detail in marketing efforts and are essential for driving sales. However, there are other factors that can be easily overlooked that can also help shape the success of the busiest time of the year.
MarketingAug 25, 2014 11:01 AM By Daniela Forte
Jewelry led the way with online sales up 18%, followed by clothing accessories at 17% and packaged goods at 16%. Books and magazines saw 7% growth in July.
MarketingAug 20, 2014 9:52 AM By Daniela Forte
Sleepy’s saw a 20% increase in revenue after the redesign of its website and a 15% increase in overall conversions when it began working with Amplience Dynamic Media.
MarketingAug 19, 2014 2:05 PM By Daniela Forte
Creating a single view of the customer is the goal for many retailers, but having their data in multiple places is preventing many of them from making this a reality.