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Marketing ARCHIVE

Mobile, Personalization, Relevance Key to Milennials at Steve Madden  Jun 16, 2016 11:05 AM By Mike O'Brien

Retailers need to have more of a mobile-first mentality, a high degree of personalization and a strong loyalty focus if they’re going to reach, engage and retain millennial shoppers, according to Mark Friedman, president of ecommerce for youth apparel firm Steve Madden. See what Friedman had to say to his IRCE audience about that plus omnichannel and technology integration.

Augusta Sportswear Increases Sales on Amazon  Jun 16, 2016 10:26 AM By MCM Staff

Augusta Sportswear is using ChannelAdvisor Marketplaces and the Repricer feature to enhance its marketplace business and stay competitive on Amazon. See what how this will benefit Augusta Sportswear.

What Multichannel Brands Need to Know About Ecommerce and Marketing  Jun 06, 2016 2:22 PM By Richard Magalik

Digital commerce and marketing have become even more intertwined and both will need to work more closely than ever to create a complete online shopping experience, see what needs to be done in order to make this a reality.

5 Steps to Build a Solid Customer Reviews Strategy  Jun 06, 2016 11:37 AM By Jeff Fox

Collecting reviews doesn’t have to be complicated, and there are powerful benefits. Here are five tips to implement an effective feedback strategy that will help you hear the voices of your customers, harness that data, and add value to your business.

Victoria’s Secret Cuts Its Catalog – Is It an End of An Era?  Jun 03, 2016 11:54 AM By Daniela Forte

Is it the beginning of the end for print catalogs? Victoria’s Secret recently announced the end of its rather iconic catalog. See why its parent company L Brands made the decision and what it means for the brand.

Anniversaries Aren’t Just for Couples: Build Lifetime Value with Automated Offers  Jun 01, 2016 10:30 AM By Greg Zakowicz

Retailers are constantly looking for simple, automated lifecycle messages that not only contribute to their bottom line, but also re-engage subscribers. The usual suspects – birthday and re-engagement messages – are common. See what ways you can engage customers.

Steve Madden To Discuss the Unified Customer Experience at IRCE  May 31, 2016 5:27 PM By Mike O'Brien

Creating a unified customer experience across channels through a shared repository of store and ecommerce data, as well as striking a balance on its ecommerce site between sales and branding, is a lot of the focus these days at Steve Madden. See what Mark Friedman, president of ecommerce at the apparel retailer, will cover in his June 9 keynote at IRCE.

7 Digital Marketing Trends of 2016  May 31, 2016 3:20 PM By Daniela Forte

The more things change, the more they stay the same. This is certainly the case when it comes to digital marketing trends in 2016 and beyond. See what each of these trends are and how each of them are shaping the retail industry.

The Demise of the Twitter Buy Button  May 31, 2016 1:49 PM By Daniela Forte

With the demise of the Twitter “Buy Button” does it mark the beginning of the end for social shopping? See why Twitter may not have been the best social media platform for shopping.

Elizabeth Arden Launches New Signature Digital Campaign  May 31, 2016 10:16 AM By MCM Staff

Elizabeth Arden launched a new digital campaign that pays homage to its founder, Elizabeth Arden. The campaign, “From the Desk of Liz Arden,” which showcases the brand’s history. See who is making cameo appearances in this new digital campaign and how it will help tell the brand story.






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