MULTICHANNEL MERCHANT » MARKETING
Thanksgiving weekend 2013 has come and gone. Here are the Top 10 interesting ecommerce and in-store facts and figures from the holiday weekend.
Jay Henderson, Strategy Director for IBM Smarter Commerce, talks with Multichannel Merchant’s Tim Parry about ecommerce’s role in Thanksgiving Day and Black Friday 2013 shopping.
Jim Davidson, manager of marketing research at Bronto, talks about the email marketing trends he saw on Black Friday 2013.
Record-setting Thanksgiving Day ecommerce sales set the stage for a record Black Friday with online sales growing 18.9% over the same period last year, according to the the IBM Digital Analytics Benchmark. The biggest surge came from mobile sales which reached 21.8% of total online sales for Black Friday, a 43% increase.
Ecommerce sales reached $1.93 billion on Black Friday, an increase of 39% over Black Friday 2012, according to Adobe Digital Index 2013 online shopping data.
Less than two weeks after the launch of the Esquire Ultimate Shirt and Tie Collection, Men’s Wearhouse and Esquire will roll out the Esquire Tie Truck to promote the collection during Black Friday weekend.
Shareablee found that 1 in 5 pieces of social content amplified by shoppers came from Walmart. Walmart also received more than double the engaged actions across Facebook and Twitter, and these factors combined reveal a high degree of pass-along value in their social content mix.
It’s easy to fall into the trap of gathering all kinds of data because you don’t want to miss an opportunity. In fact, there are really just a handful of data points to keep an eye on this holiday season.
Launching a pre-Christmas sale is a sure-fire attention-grabber, however there are many other ways that retailers can stand out online and on the high street, fostering loyalty that will last into the New Year and beyond.
Sears and Kmart will make Cyber Monday 2013 seem to last forever… The Sears Holding-owned mass merchants will kick off Cyber Monday sales on Sunday, and run specials through Tuesday.