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MULTICHANNEL MERCHANT » MARKETING
No matter that seasonal orders are coming in later and later every year, Labor Day still represents the unofficial start of the fall/holiday season for most catalogers. here’s a look at five things any catalog ninja should be working on as the biggest season of the year gets going.
Reaching the shopper today is not just about engagement through conversation, but it is about how a consumer is visually stimulated when engaging with a brand on social media that could eventually lead them down the path to purchase.
Social media has become more than just a channel today. Retailers are finding innovative ways to leverage their brands using social media platforms. With customers married to their mobile devices, it is imperative that retailers step up their social media game and engage in dialogue.
Retail brands that integrate hashtags into the marketing mix see major benefits. Those that continue to ignore the increasing power and reach of social media are in danger of losing customers to those that do. Here’s 5 ways to leverage hashtags and work social channels to your advantage.
Jane Glazer founded Rochester-based Home Trends Catalog in 1983, and changed its name to QCI Direct to reflect its newly-launched ecommerce site in 2011.
Office and school supply ecommerce retailer Chalkfly saw a 33% increase in its average order value when it launched a re-designed fully responsive website. At the same time, Chalkfly leveraged SLI System’s search technology.
To prepare for the modern customer journey, ecommerce retailers need to localize the website, customer communications and the mobile experience.
Jayson Humphrey, strategic partnership manager for ChannelAdvisor, offers key insights on how to create a winning strategy for online marketplaces.
Online marketplace Newegg this week rolled out same-day delivery service to customers in the Los Angeles area, joining the ranks of giants like Amazon, Google and Walmart.
The growing prevalence of in-store technology is changing the game and revolutionizing customer communication, order fulfillment and beyond. One of the latest technologies to shake things up is beacons.