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MULTICHANNEL MERCHANT » MARKETING
MarketingApr 07, 2015 5:39 PM By David Trice
Given that customers are the most important, most valuable asset a business can possess, knowing and managing the performance of this asset should be just as rigorous as efforts to measure sales and revenue. Unfortunately, the measurement of customers typically begins and ends with the survey. There are numerous flaws with this approach.
MarketingApr 07, 2015 5:11 PM By Eric Green
Sharing data with its vendors through its proprietary Retail Link vendor portal has transformed the way Walmart and its vendors do business. So how can businesses achieve the same results without re-inventing the wheel?
MarketingApr 07, 2015 4:24 PM By Daniela Forte
While consumers are willing to share their personal information with trusted businesses for experiences that are unique to them, the study found, they expect brands to deliver an outstanding customer experience.
MarketingApr 02, 2015 11:07 AM By Daniela Forte
As mobile devices continue to empower shoppers to buy when and where they choose, retailers work to create seamless shopping experiences. This report illustrates what shoppers today prefer when it comes to shopping.
MarketingApr 01, 2015 2:08 PM By Daniela Forte
Several retailers jumped on the April Fools Day bandwagon in its email marketing promotions and other channels. See what they did to celebrate the day of pranks.
MarketingMar 31, 2015 3:15 PM By Daniela Forte
Online footwear, clothing and accessories retailer Shoes.com has done a corporate rebranding. See what this will mean for them.
MarketingMar 31, 2015 1:40 PM By Daniela Forte
Amazon announced it would shutter its Webstore in July 2016. Amazon Webstore, geared towards small business e-retailers, was launched in May 2010. See what this will mean for retailers using the Amazon Webstore platform.
MarketingMar 31, 2015 10:59 AM By Daniela Forte
Just before the holiday season, I came across a brand on Instagram called Bow & Drape. I had never heard of the brand, nor did I know what they made.
MarketingMar 26, 2015 12:51 PM By Paul Mandeville
Modern technology has actually made it much easier for smaller companies to test new models and innovate right alongside Target and their brethren. Here are some examples of how mid-market retailers can learn from Target and use technology to develop more customer-centric marketing approaches.
MarketingMar 22, 2015 12:54 PM By Mollie Spilman
A device like the Apple Watch has the potential to unlock the entire consumer path to purchase, allowing retailers to attribute in-store purchases to digital advertisements. Here’s why this advancement alone is enough to revolutionize how retailers acquire and retain customers, and why the biggest benefits likely still remain to be seen.