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Marketing ARCHIVE

5 Ways Brands Can Help Their Independent Retailers Connect with New, Local Consumers  Mar 30, 2016 10:34 AM By Ben Carcio

With the rapid use of personal digital technology, consumers have become savvier and more demanding about how they want to interact with a brand. Here are five ways brands can help independent retailers connect with new local customers.

Week in Review: Rolling Out the Red Carpet in Cincinnati  Mar 24, 2016 1:47 PM By MCM Staff

The red carpet will be rolling out in Cincinnati on April 14. That’s when Multichannel Merchant will announce the winners of its annual Excellence in Customer Experience Awards its 2016 Operations Summit.

Catalogs: An Engaging Sales Driver  Mar 21, 2016 1:21 PM By Daniela Forte

The catalog is not only a sales driver, but a vehicle for branding, inspiration and engagement. See what results were garnered with the MCM Outlook 2016 on catalogs.

5 Reasons Retailers Should Embrace Reciprocity Marketing  Mar 21, 2016 11:21 AM By Doug Baldasare

Give to Get. The Golden Rule. The Law of Reciprocity. However you call it, the age-old rule of give and take still remains true, both in life and in business. Here are five reasons retailers should embrace reciprocity marketing.

Week In Review: Bubble Wrap Becomes Unbreakable  Mar 18, 2016 9:41 AM By MCM Staff

Pop… Pop… Pop Pop… Pop…
Well, that’s a series of sounds we may not hear anymore, shortly after a co-worker or a family member opens a package. That’s because Sealed Air’s “unpoppable” Bubble Wrap protective packaging solution is now commercially available worldwide.
Read on and find out what this means for Bubble Wrap aficionados and your packaging, and what else was big news this week.

Using Instagram for (Brand) Fun and Profit  Mar 17, 2016 5:08 PM By Daniela Forte

Instagram is an excellent social media platform for beautiful imagery and a chance to have fun with your brand. So it is no wonder brands have caught on and are engaging with shoppers through this platform. Here are a few brands that are getting it right when it comes to marketing their brand on Instagram.

The Rise of Social Media in Online Retail  Mar 15, 2016 1:55 PM By Daniela Forte

Social media is just a small portion of the overall shopping experience for customers, but it has a huge impact on how a customer engages with the brand. This infographic by SnapParcel offers some exciting statistics and facts about social media and the consumer behavior.

TaylorMade Sees Online Conversion Rate Success with Brand Advocates  Mar 15, 2016 11:00 AM By Daniela Forte

Harnessing the power of brand advocates is a great way to gain new customers to your brand. See how TaylorMade used the power of brand advocates to create engagement with the customer.

Week in Review: Amazon As Expected Buys Into Air Freight  Mar 10, 2016 3:14 PM By MCM Staff

Ending months of speculation, Amazon says it has leased 20 Boeing 767 cargo jets from Air Transport Services Group Inc., while taking a 20% stake in the Ohio company. This gives Amazon a significant boost in its air freight capacity, as much as 15%, and signals to the major carriers it is eager to control more of its logistics destiny.

What’s Next For Brands’ Social Marketing Strategies?  Mar 07, 2016 7:05 AM By Margie Kupfer

As mobile usage continues to grow, new social platforms will also continue to evolve and be discovered—bringing a whole new element to social marketing. In the very near future, we will see the integration of mobile and social channels through messaging apps like WhatsApp and Viber, live-streaming tools like Periscope, and traditional networks like SnapChat and Facebook that have staying power.






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