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Marketing ARCHIVE

NetSuite to Acquire Bronto Software for $200 Million  Apr 23, 2015 11:16 AM By MCM Staff

NetSuite announced it has entered into an agreement to acquire Bronto Software Inc., for $200 million. See what this will mean for both companies.

Keeping Holiday Promotions Alive During the Summer  Apr 22, 2015 4:02 PM By Murtaza “Zeke” Hamdani

Many retailers regard the summer months as a slow time of year for promotions, but this does not have to be the case. Mother’s Day, Father’s Day, and the Back To School season all provide opportunities to attract customers with special offers that appeal to convenience factors and/or price sensitivities.

Why Technology is Disrupting the Shopping Behavior  Apr 22, 2015 1:58 PM By Daniela Forte

With more and more shoppers using mobile devices in-store, it is is disrupting how shoppers are shopping. This report by InReality shows what changes are occurring in retail.

The Next Phase of Social Media Marketing: Consumer Loyalty  Apr 22, 2015 1:11 PM By Jessica Williams

It’s been years of listening, creating content, engaging with customers and fixing problems– all through social media. See why social media marketing is important for your business.

Best Practices in Direct Response Video Ads: Hidden in Plain Sight  Apr 22, 2015 12:00 PM By Patrick Hopf

A well-executed, targeted video ad campaign can open up new opportunities for a brand in consumer engagement and deep messaging, beyond what had been possible in traditional display.

3 Ways to Maximize the Mobile Inbox  Apr 20, 2015 10:30 AM By Jim Davidson

It’s easy to overthink and overcomplicate mobile optimization initiatives. New devices are being introduced all of the time. Here are three ways to maximize the mobile inbox.

Have You Considered Mobile Research In-Store?  Apr 20, 2015 9:50 AM By Lisa Cramer

Something’s amiss, but you can’t quite put your finger on it. Your in-store numbers aren’t hitting the mark and worse, they’ve become very unpredictable. It’s almost as if something else is determining what shoppers are buying. See why research is important for your business.

What Are You Waiting For? Hurry Up and Get That Second Purchase  Apr 08, 2015 10:17 AM By Donna Fulmer

Most online retailers are painfully aware of the fact that, on average, only 15% of first-time purchasers will return to purchase again, so getting the second sale is crucial. See how you can fully utilize your email campaigns.

Curing A Business of the Survey Addiction  Apr 07, 2015 5:39 PM By David Trice

Given that customers are the most important, most valuable asset a business can possess, knowing and managing the performance of this asset should be just as rigorous as efforts to measure sales and revenue. Unfortunately, the measurement of customers typically begins and ends with the survey. There are numerous flaws with this approach.

Building the Case for Retailer-Vendor Data Sharing  Apr 07, 2015 5:11 PM By Eric Green

Sharing data with its vendors through its proprietary Retail Link vendor portal has transformed the way Walmart and its vendors do business. So how can businesses achieve the same results without re-inventing the wheel?






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