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Marketing ARCHIVE

Alex and Ani Sees Significant Lift in Email Revenue  Nov 05, 2014 4:40 PM By Daniela Forte

Jewelry and accessories retailer Alex and Ani saw a 73% lift in monthly email revenue and 36% lift in monthly revenue through using abandoned cart emails.

Walmart Offers Free Shipping on Top 100 Items through Dec. 20  Nov 03, 2014 3:06 PM By Mike O'Brien

In its never-ending ecommerce battle with rival Amazon, Walmart announced the availability of free shipping on its top 100 gifts, as selected by its buyers, through Dec. 20.

Cross-Channel Marketing Success: 5 Steps to Successful Social Listening  Oct 31, 2014 9:48 AM By Mike Shanker

If you want to be a successful marketer, you need to adopt an effective social listening strategy that allows you to communicate with your customers on their preferred channels, in ways that are timely and driven by both interest and convenience.

How Retailers Emailed In Halloween  Oct 30, 2014 11:20 AM By Ross Kramer

Halloween spending was expected to reach $7.4 billion, and it slowly has become one of the fastest-growing holidays. Here are some lessons that you can carry over for the holiday shopping season.

Localized Sales Help Fuel Digi-Key’s 2014 European Sales Growth  Oct 29, 2014 11:07 AM By Tim Parry

Digi-Key attributes this 26% sales growth to its continued global expansion of local sales and support resources and the strength of its next generation, hybrid distribution model which combines ecommerce savvy with personalized value-add services. Here’s a look at how Digi-Key’s global growth is driven.

Halloween Ecommerce Data: Frozen Freezes Out Ninja Turtles  Oct 29, 2014 12:47 AM By Tim Parry

Data released by SLI Systems found consumers conducted over 1 million site searches this Halloween season for Frozen-related queen, princess and snowman characters, making it the most-searched category in the study. Here’s a look at the Top 15 most-searched costume themes of 2014.

Top 20 Most Effective Holiday Subject Line Words  Oct 28, 2014 1:58 PM By Daniela Forte

With the increased number of emails hitting shoppers inboxes during the holiday season, having a subject line that gets readers to open your email is very important.

Five Ways Brands Can Win at Social this Holiday Season  Oct 27, 2014 4:29 PM By Daniela Forte

Folke Lemaitre, founder and CEO of Engagor, a real-time customer engagement, social media, monitoring analytics platform, shared with Multichannel Merchant five ways brands can win at social this holiday season.

5 Revolutions That Will Shape the Future of Marketing  Oct 27, 2014 11:12 AM By Owen Shapiro

The press is full of trendy terms—Big Data, the Internet of Things, Digital Natives, Globalization, Social Media, etc.—that attempt to describe the complex technological and social changes that the world is currently experiencing. However, there is a danger in reducing complex social dynamics down to a few catchy buzzwords – trendy terms can act as intellectual shortcuts that fool people into thinking they understand these ideas when they really don’t.

Avoiding Coal: 7 Ways to Lower Email Blocking Risks  Oct 27, 2014 6:57 AM By Jim Davidson

A burnt turkey. A lump of coal. An ISP block. All of these can ruin your holidays faster than a nor’easter drops snow. Here are seven things you can do to minimize deliverability risks during the holidays, and keep consumers from blocking your emails.






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