Marketing ARCHIVE

Star Wars is Dominating Ecommerce Site Search This Halloween  Oct 28, 2015 1:45 PM By MCM Staff

Don’t be surprised if Darth Vader, Boba Fett, Princess Lea or Yoda knock on your front door this Saturday. Data released by SLI Systems found site searches for Star Wars-related Halloween costumes far exceeded all others.

Friending Facebook for Holiday Success: 5 Tips for Winning  Oct 28, 2015 1:25 PM By Margot da Cunha

It’s that time of year when your Instagram feed becomes cluttered with apple picking poses, and your office turns into a feeding frenzy of Halloween candy. It’s also time to start prepping for the holiday season. Here are five tips to win friending Facebook holiday success.

Herschell Gordon Lewis’s Best and Worst Catalog Copy of 2015  Oct 28, 2015 11:04 AM By Herschell Gordon Lewis

Herschell Gordon Lewis sticks his head in the lion’s mouth once again to give us his Best and Worst of Catalog Copy for 2015.

Make the Connection With the “On the Go” Consumer  Oct 27, 2015 4:55 PM By Daniela Forte

With retail and technology continuing to evolve at a rapid pace, it is imperative that retailers you be where the consumers are. Here are so several ways geo-targeted marketing can give marketers an edge over competitors.

How Ann Taylor Loft Brought Me Back to 2001  Oct 27, 2015 10:41 AM By Daniela Forte

When I was in high school friends of mine always referred to me by my last name. See how Ann Taylor Loft brought me back to my high school days.

5 Tips for Online Selling Success This Holiday Season  Oct 26, 2015 5:53 PM By Gilad Komorov

To take full advantage of expected growth this holiday season, here are 5 tips for online selling success merchants can use to realize its full potential.

Will 2015 Be the Most Social Shopping Season Yet?  Oct 26, 2015 2:14 PM By Toni Box

Over the past several weeks, the biggest social networks have shared some major announcements that are certainly piquing the interest of retailers ahead of this holiday season.

Week in Review: Sears Goes Back to the Future  Oct 24, 2015 8:37 AM By MCM Staff

Sears has introduced “Meet With An Expert,” this free service that improves the home appliance shopping experience by connecting online shoppers with knowledgeable associates in store. It seems fitting that Sears made this announcement on October 21, 2015, which was “Back to the Future Day.”

10 Critical Success Factors in the Age of the Customer in 2016  Oct 21, 2015 1:36 PM By MCM Staff

Forrester identified the top 10 critical success factors that will determine if companies thrive or fail in the age of the customer.

3 Tricks to Boost Halloween Sales  Oct 21, 2015 1:22 PM By Daniela Forte

Halloween is just around the corner and its not just a holiday for the candy industry, but for party goers and hosts too. Here are three tricks to boost your Halloween sales.

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