Operations Summit 2016

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Marketing ARCHIVE

Why Ad-Blocking is Great News For Digital Marketing  Jan 11, 2016 11:09 AM By Richard Jones

The worlds of advertising and technology – long friends in the name of innovation – are currently embroiled in an intense ideological debate over the subject of ad-blocking.

Week in Review: Macy’s Downfall Sends an Omnichannel Message  Jan 07, 2016 3:06 PM By MCM Staff

Despite all the doom and gloom news that came out of Macy’s, Inc. on Jan. 6, chairman and CEO Terry Lundgren said its omnichannel investments are paying off.

It’s hard to argue against that: In November and December, the company filled nearly 17 million online orders at macys.com and bloomingdales.com.

But Macy’s really has the same problem other omnichannel retailers are experiencing. They are sacrificing store-level salespeople at the expense of technology, and not finding a happy medium to make the omnichannel experience a positive one.

How to Win Over the Hearts, Minds, and Business from Millennial Shoppers  Jan 07, 2016 1:28 PM By Murtaza “Zeke” Hamdani

Generational gaps are nothing new. Baby boomers faced parents who didn’t understand the Beatles and then turned around to become frustrated by their slacker Gen X kids, who in turn had millennials who they now present with participation trophies.

4 Steps to Rekindle the Spark in 2016  Dec 30, 2015 2:23 PM By Jim Davidson

With all of the attention on the magical marketing momentum of the holidays and the positive sales results, it can be easy to overlook some of the more mundane data that can actually help you find success in the new year. Here are four steps to analyze your acquisition efforts and build a program to rekindle the spark in 2016.

Reviews, Quality Content Will Reach Tomorrow’s Most Powerful Shoppers  Dec 22, 2015 5:10 PM By Matt Parsons

Marketers need to adapt their efforts to better reach centennials, today’s youngest and soon-to-be most powerful group of consumers. Here are some tips.

5 Digital Marketing Trends and Predictions for 2016  Dec 22, 2015 4:46 PM By Kaysha Kalkofen

Staying up to date on digital marketing trends will provide savvy marketers significant competitive advantages. Here’s a guide to what to expect in 2016.

5 Last-Minute Holiday Marketing Tips for Online Marketers  Dec 21, 2015 2:26 PM By Chris Birkholm

With the holidays upon us, the clock is ticking through another deal-packed season of online commerce. Here are five last minute holiday marketing tips you can still launch on your site to amp up your online sales this holiday season.

Week in Review: Star Wars! Nothing But Star Wars!  Dec 18, 2015 3:13 PM By MCM Staff

A little Star Wars’d out lately? With “Star Wars: Episode VII” (AKA “Star Wars: The Force Awakens”) having its much hyped and anticipated opening today, everybody is trying to get in on the action. And this also means Multichannel Merchant’s inbox has been flooded this week with all sorts of Star Wars stats and pitches.

What’s In-Store for B2B Marketing in 2016  Dec 16, 2015 10:38 AM By Maria Pergolino

As another year wraps up, it’s time once again to turn our gaze towards the New Year… just kidding, over here at Apttus, our Q4 runs through January and there are still thousands of opportunities to pursue before we close the books on 2015.

How Buy Buttons Will Enable Social Commerce During the Holidays  Dec 14, 2015 2:26 PM By Missy Goss

Consumer adoption of buy buttons will likely increase as brands test social commerce for the holiday season. Let’s review how buy buttons compare across Facebook, Instagram, Google, Twitter, and Pinterest.






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