MULTICHANNEL MERCHANT » MARKETING
MarketingJun 16, 2016 11:05 AM By Mike O'Brien
Retailers need to have more of a mobile-first mentality, a high degree of personalization and a strong loyalty focus if they’re going to reach, engage and retain millennial shoppers, according to Mark Friedman, president of ecommerce for youth apparel firm Steve Madden. See what Friedman had to say to his IRCE audience about that plus omnichannel and technology integration.
MarketingJun 16, 2016 10:26 AM By MCM Staff
Augusta Sportswear is using ChannelAdvisor Marketplaces and the Repricer feature to enhance its marketplace business and stay competitive on Amazon. See what how this will benefit Augusta Sportswear.
MarketingJun 06, 2016 2:22 PM By Richard Magalik
Digital commerce and marketing have become even more intertwined and both will need to work more closely than ever to create a complete online shopping experience, see what needs to be done in order to make this a reality.
MarketingJun 06, 2016 11:37 AM By Jeff Fox
Collecting reviews doesn’t have to be complicated, and there are powerful benefits. Here are five tips to implement an effective feedback strategy that will help you hear the voices of your customers, harness that data, and add value to your business.
MarketingJun 03, 2016 11:54 AM By Daniela Forte
Is it the beginning of the end for print catalogs? Victoria’s Secret recently announced the end of its rather iconic catalog. See why its parent company L Brands made the decision and what it means for the brand.
MarketingJun 01, 2016 10:30 AM By Greg Zakowicz
Retailers are constantly looking for simple, automated lifecycle messages that not only contribute to their bottom line, but also re-engage subscribers. The usual suspects – birthday and re-engagement messages – are common. See what ways you can engage customers.
MarketingMay 31, 2016 5:27 PM By Mike O'Brien
Creating a unified customer experience across channels through a shared repository of store and ecommerce data, as well as striking a balance on its ecommerce site between sales and branding, is a lot of the focus these days at Steve Madden. See what Mark Friedman, president of ecommerce at the apparel retailer, will cover in his June 9 keynote at IRCE.
MarketingMay 31, 2016 3:20 PM By Daniela Forte
The more things change, the more they stay the same. This is certainly the case when it comes to digital marketing trends in 2016 and beyond. See what each of these trends are and how each of them are shaping the retail industry.
MarketingMay 31, 2016 1:49 PM By Daniela Forte
With the demise of the Twitter “Buy Button” does it mark the beginning of the end for social shopping? See why Twitter may not have been the best social media platform for shopping.
MarketingMay 31, 2016 10:16 AM By MCM Staff
Elizabeth Arden launched a new digital campaign that pays homage to its founder, Elizabeth Arden. The campaign, “From the Desk of Liz Arden,” which showcases the brand’s history. See who is making cameo appearances in this new digital campaign and how it will help tell the brand story.
by Jamin Dick
Posted 1 day ago
by Curt Barry
Posted 6 days ago