Subscribe


 

Marketing ARCHIVE

Custom Prospect Database Solutions – Technology Implications  Aug 26, 2006 12:13 AM By Caryn L. Gray

In the third installment of this four-part series on building custom prospect databases, we’ll discuss how customized consumer prospect database systems require changes in how we leverage and apply technology to the process of customer acquisition. Specifically, we’ll explore where prospect databases are hosted and maintained, how data consolidations work if the house file is integrated in the prospecting solution, and how and by whom the “rental” data are accessed.

Future Trends in Interactive Marketing (and the Future is Now) — Part 1  Aug 26, 2006 12:07 AM By Josh Perlstein

Nobody debates that the Internet allows for the most cost-efficient, personalized, and effective communication with consumers. Online communication can support brand building and generate sales, individually and simultaneously. Perhaps equally important, the Internet allows for communication and sales tactics to be quickly, easily, and accurately measured and optimized.

Focus Your Direct Response Marketing for Lower Costs and Higher Response  Aug 25, 2006 11:59 PM By MCM staff

The complaint is a common one among companies that depend on direct mail and direct response marketing: “I’m sick of spending a fortune to send out thousands of full-color catalogs and mail pieces only to get a measly 1% response rate. How can I cut costs and find a more practical way to get my target market to respond to my direct mail and catalogs?”

Your E-mail Drives More Responses Than You May Think  Aug 24, 2006 12:58 AM By Ken Magill

Al Gadbut believes you probably have no idea the volume of sales your outbound e-mail drives. And the CEO of e-mail database marketing services provider AcquireWeb claims that the more complex your product or service

Analysis Without Numbers: Perspectives Learned from Sudoku  Aug 23, 2006 3:35 AM By MCM staff

Sudoku starts very much like marketing analysis: We have some but by no means all the data to solve the problem

List Leaders Debate InfoUSA  Aug 21, 2006 8:58 PM By Tim Parry

Donnelley Group president Ed Mallin was unable to attend a panel discussion at last week’s List Vision conference in New York, but that didn

Get the Most Out of Your House File for Holiday Season  Aug 21, 2006 8:45 PM By Michelle Farabaugh

Most companies cannot mail their entire database during the holiday season. The following are six tools and techniques to leverage this valuable resource to it fullest potential and identify as many responsive and profitable names as possible.

Database Marketing Strategies for Mailing Deep into B-to-B Companies  Aug 21, 2006 8:22 PM By MCM staff

There may be as many as 15 or 20 individuals at a company who influence a business-to-business sale. For that reason, the b-to-b marketer must include in his customer and prospect database a rich matrix of influencers.

Is Your Direct Marketing Business Growing?  Aug 21, 2006 7:43 PM By Jim Coogan

The comparing number of 12-month new-to-file buyers now against a year ago tells if you are continuing to acquire new buyers economically or if any revenue growth you may be experiencing is resulting exclusively from your preexisting customers.

Live from List Vision: E-Cards, Guarantees, and Other Quick Tips  Aug 17, 2006 4:15 PM By Ken Magill

Think e-cards are stupid? Then you weren’t sitting in the audience at the “50 DM Ideas in 50 Minutes” panel discussion at the List Vision conference at the New York Marriott






© 2014, Access Intelligence, LLC. All rights reserved.