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Marketing ARCHIVE

L.L. Bean leaning toward Canada  Feb 01, 2007 10:30 PM By Tim Parry

In continuing its international expansion plans, L.L. Bean has its sights set north of the border. Zane Shatzer, general manager of international new

RESOURCE GUIDE: POS software  Feb 01, 2007 10:30 PM By MCM staff

Historically point-of-sale (POS) systems didn’t do much more than record customers’ purchases and calculate change. Today’s systems, however, can administer

A new look at the org chart  Feb 01, 2007 10:30 PM By Liz Kislik

Remember when the big debate was whether an Internet-based business could be housed inside a traditional catalog business or division, whether it had

The first five commandments of database content management  Feb 01, 2007 10:30 PM By Jim Wheaton

Welcome to a new quarterly column by Jim Wheaton, cofounder/principal of Wheaton Group, a Chicago-based data management, data mining, and decision sciences

Postal Service releases rate case updates  Feb 01, 2007 10:30 PM By Jim Tierney

The U.S. Postal Service in January released revisions to its proposed mailing standards as part of the pending rate case, which if approved will be implemented

Adding a persona touch  Feb 01, 2007 10:30 PM By Tim Parry

Ask anyone at women’s apparel cataloger/retailer Appleseed’s to describe Kate, and they will tell you that Kate is a baby boomer, a mother maybe even

Revving up finally  Feb 01, 2007 10:30 PM By Sherry Chiger

Catalog Tracker’s mailbox was chock full of consumer books in November. All told, the service of Greenwich, CT-based list services firm Direct Media logged

Zero switching costs are here  Feb 01, 2007 10:30 PM By Love Goel

Why did Google pay $1.65 billion for YouTube? Why did Tom Freston lose the CEO job at MTV parent company Viacom? The same reason that Google outpaced

Valuations, lawsuit hamper Hanover  Feb 01, 2007 10:30 PM By Mark Del Franco

Thanks to a November merger agreement, New York investment firm Chelsey Direct will most likely get its way in taking Weehawken, NJ-based Hanover Direct

Review and Renew  Feb 01, 2007 10:30 PM By MCM staff

Multichannel merchants today face two fundamental challenges: Customer loyalty is declining, and competition is increasing. While these are forces that






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