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Marketing ARCHIVE

Live from DMA06: How to Sell to Institutions  Oct 18, 2006 6:44 PM By Larry Riggs

(Direct) San Francisco–The nation’s institutions–schools, hospitals, city and county governments, libraries, religious institutions–represent a $4.1 trillion annual market, are largely resistant to recessions, and very often are predictable, steady buyers

Oh, Baby: Lands’ End Launches Infant Line  Oct 18, 2006 3:01 AM By Jim Tierney

Listening to your customer base is a tried-and-tested method that usually leads companies to better results. For Lands

Strong Quarter for Office Depot  Oct 18, 2006 2:54 AM By MCM staff

Third-quarter sales for Delray Beach, FL-based Office Depot increased 10%, to a record $3.9 billion

Live from DMA06: FEDMA to Begin Research Initiatives  Oct 17, 2006 8:00 PM By Beth Negus Viveiros

(Direct) San Francisco–The Federation of European Direct Marketing Association (FEDMA) is set to begin a major research initiative at the end of the year, to create an economic analysis of the impact of direct marketing on the group’s 25 member associations.

Live from DMA06: Marketers as High-Tech Storytellers  Oct 17, 2006 7:55 PM By Brian Quinton

(Direct) San Francisco–Web 2.0 will be about telling stories in the service of marketing to consumers: That’s the message that attendees at the Direct Marketing Association’s annual meeting heard in a keynote speech from Michael Davis,

Live from DMA06: Greco Urges Marketers to Be Relevant, Responsible  Oct 17, 2006 7:27 PM By Ken Magill

(Direct) San Francisco–Direct marketers must send relevant messages, be responsible, and respect the wishes of customers, donors and prospects, or they will risk becoming irrelevant themselves,

Live From DMA06: Integration of Brand and Direct Is Critical  Oct 17, 2006 7:05 PM By Beth Negus Viveiros

(Direct) San Francisco–As marketers have an increased need to be accountable and make their advertising dollars go further, the brand/direct connection is becoming more important

Live from DMA06: Sir Richard Branson Dishes on Virgin’s Brands, Goals  Oct 17, 2006 6:31 PM By Heather Retzlaff

San Francisco–Known for pushing the norm on how business should be done, Sir Richard Branson, chairman of the Virgin Group of Companies, quickly admitted to DMA06 attendees during his keynote address Monday morning that there

3Q Sales Up at Grainger  Oct 17, 2006 2:18 AM By MCM staff

Lake Forest, IL-based W.W. Grainger reported a 6% increase in third-quarter sales, to $1.5 billion for the three months ended Sept 30.

How to Determine Your Catalog’s Financial Objective  Oct 16, 2006 9:17 PM By Jim Coogan

Many managers don






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