MULTICHANNEL MERCHANT » MARKETING
MarketingFeb 26, 2007 9:48 PM By Tim Parry
Building a database of business prospects that have opted in to hear more about your product, company, or industry provides a group of people that are most likely to convert into customers.
MarketingFeb 26, 2007 9:36 PM By Anna-Lisa Ulbrich
If you have specific co-op database models that consistently perform well above your prospecting breakeven threshold, consider reusing unique names from those models in your next drop if your circulation plan calls for additional prospects.
MarketingFeb 26, 2007 9:35 PM By Jim Tierney
Postmaster General John Potter announced that the U.S. Postal Service plans to revise the agency
MarketingFeb 26, 2007 9:20 PM By MCM staff
When it comes to bounce data, many companies don
MarketingFeb 26, 2007 9:14 PM By MCM staff
According to the Abacus 2006 B-to-B Industry Insights Report, business-to-business marketers experienced a 9% gain in revenue over the past 24 months, spurred by a 2% increase in buyers with 13% more transactions.
MarketingFeb 23, 2007 8:07 PM By MCM staff
Fourth-quarter sales for Merrimack, NH-based tools and gadgets merchant Brookstone rose 13.3%, to $256 million, for the three months ended Dec. 30.
MarketingFeb 23, 2007 8:03 PM By MCM staff
Fourth-quarter direct (catalog and Internet) sales for Plano, TX-based general merchant J.C. Penney Co. sales decreased 1.2% for the period ended Feb. 3.
MarketingFeb 22, 2007 1:16 AM By MCM staff
Both medical, dental, and veterinary supplier Henry Schein and computer reseller PC Mall can boast of year-over-year sales and income gains.
MarketingFeb 21, 2007 4:37 AM By MCM staff
Office supplier United Stationers ended fiscal 2006 with solid sales and income gains. Apparel and home goods Blair Corp., on the other hand, suffered some steep declines
MarketingFeb 21, 2007 4:33 AM By Jim Tierney
There is only a