Marketing ARCHIVE

Value in an Inventory of One  Mar 10, 2006 7:38 PM By Brian Quinton

As it has done in most areas of our lives, the Web is having an impact on the way we look for everything from rental apartments and used couches to snowshoes and those weird hairless cats.

MCM Online  Mar 09, 2006 4:32 AM By MCM staff

MULTICHANNELMERCHANT.COM is the only website covering the entire multichannel business. Featuring current articles, links to Multichannel Merchant’s enewsletters, original research and a wealth of industry resources, www.multichannelmerchant.com is the …

Capture Marketshare with Seamless Service  Mar 08, 2006 8:34 PM By Debra Ellis

The American Customer Service Index recently released fourth quarter results. The good news is the index is at its highest overall level since 1995. Does this mean that the focus on customers is finally successful? Only if you think a score of 74 out of a possible 100 is acceptable. At best, it is a C grade; at worst, it is a C minus

MCM In Print  Mar 08, 2006 3:57 AM By MCM staff

MULTICHANNEL MERCHANT magazine provides a complete focus on integrating front-end and back-end operations, and everything in between. Each issue helps executives manage and maximize all facets of their businesses by providing superior analysis of …

Better decisions through Integrated Tracking  Mar 01, 2006 10:30 PM By Steve Trollinger

Just before the fall 2000 season, I had a conversation with a client about collecting source codes from customers. If you’re not able to capture more

Office supplies market hard at work  Mar 01, 2006 10:30 PM By Sherry Chiger

Thanks in part to the growth of the small office/home office (SOHO) marketplace, the house file universe of office supplies catalogers has risen steadily

No more buyer’s Remorse  Mar 01, 2006 10:30 PM By MCM staff

It’s no secret that many of top multichannel merchants have created tremendous economic value through successful acquisition programs. For instance, Cornerstone

Minding our business  Mar 01, 2006 10:30 PM By MCM staff

The key issues for business-to-business merchants tend to differ from those of business-to-consumer marketers, and they don’t always receive the attention

High-Profile Placements  Mar 01, 2006 10:30 PM By Lisa C. Hahn

One of my clients, Bradenton, FL-based Johnson Smith Co., has had a relationship with The Tonight Show dating back to Johnny Carson’s days as host. The

The goods on Goodmail  Mar 01, 2006 10:30 PM By Tim Parry

Richard Gingras says he suddenly knows what it feels like to be a politician or a celebrity. The cofounder/CEO of Goodmail Systems says he’s only trying






© 2014, Access Intelligence, LLC. All rights reserved.