MULTICHANNEL MERCHANT » MARKETING
MarketingFeb 09, 2007 4:09 AM By MCM staff
Cataloger/retailer Eddie Bauer isn
MarketingFeb 09, 2007 4:04 AM By MCM staff
January brought a mixed bag of financial results for the publicly traded companies tracked by MULTICHANNEL MERCHANT.
MarketingFeb 08, 2007 2:44 AM By Jim Tierney
Automotive Specialty Accessories and Parts (ASAP), the parent company of catalogers J.C. Whitney & Co. and Stylin
MarketingFeb 08, 2007 2:23 AM By MCM staff
Golden Gate Capital is wasting little time in its plans to expand recently acquired cataloger Venus Swimwear.
MarketingFeb 07, 2007 3:29 AM By Jim Tierney
Officials at Brady Corp., a Milwaukee-based manufacturer/marketer of industrial signage, security, and safety products, believe they have found a perfect complement in the company
MarketingFeb 07, 2007 3:26 AM By Tim Parry
Polo Ralph Lauren’s global brand concepts division will launch a lifestyle brand that will be exclusive to multichannel merchant J.C. Penney Co.
MarketingFeb 07, 2007 12:18 AM By Emilia Sweeney
Recalls of defective products are costly undertakings, especially when potential adverse publicity is considered in addition to the money actually spent on returns, repairs, or exchanges of the products.
MarketingFeb 07, 2007 12:14 AM By MCM staff
Sales growth isn’t enough to stave of a profit plunge at IAC/InterActiveCorp, while Overstock.com doesn’t even have sales growth to console it for its stepper losses
MarketingFeb 05, 2007 10:54 PM By Alexandra Singer
Do you find yourself frustrated by diminishing response in your core co-op prospect models? Many of the co-operative databases offer custom response models to mailers who are seeing declining or inconsistent performance in their standby selections. These models are worth testing, and they are available at no additional cost.
MarketingFeb 05, 2007 10:47 PM By Bill Singleton
I recently gave a talk to a business group and described recency, frequency, and monetary (RFM) models. One of the questions I got at the end was to distinguish between the frequency of RFM and the frequency of business contacts and to say which was more important. I explained that there are two equally important dimensions to direct marketing frequency. There is one definition based on data of historical transactions and another depending on the amount of communications a business creates and sends out.
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