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Marketing ARCHIVE

Eddie Bauer Acquisition Voted Down  Feb 09, 2007 4:09 AM By MCM staff

Cataloger/retailer Eddie Bauer isn

January Sales Roundup  Feb 09, 2007 4:04 AM By MCM staff

January brought a mixed bag of financial results for the publicly traded companies tracked by MULTICHANNEL MERCHANT.

New Chairman, Initiatives for J.C. Whitney Parent  Feb 08, 2007 2:44 AM By Jim Tierney

Automotive Specialty Accessories and Parts (ASAP), the parent company of catalogers J.C. Whitney & Co. and Stylin

Venus Swimwear to Expand Retail Efforts  Feb 08, 2007 2:23 AM By MCM staff

Golden Gate Capital is wasting little time in its plans to expand recently acquired cataloger Venus Swimwear.

Brady Corp. Acquires Clement Communications  Feb 07, 2007 3:29 AM By Jim Tierney

Officials at Brady Corp., a Milwaukee-based manufacturer/marketer of industrial signage, security, and safety products, believe they have found a perfect complement in the company

Penney Signs with the Polo Team  Feb 07, 2007 3:26 AM By Tim Parry

Polo Ralph Lauren’s global brand concepts division will launch a lifestyle brand that will be exclusive to multichannel merchant J.C. Penney Co.

Don’t Let Others Tattle on You: Report Your Unsafe Products  Feb 07, 2007 12:18 AM By Emilia Sweeney

Recalls of defective products are costly undertakings, especially when potential adverse publicity is considered in addition to the money actually spent on returns, repairs, or exchanges of the products.

Financial Reports: IAC, Overstock.com  Feb 07, 2007 12:14 AM By MCM staff

Sales growth isn’t enough to stave of a profit plunge at IAC/InterActiveCorp, while Overstock.com doesn’t even have sales growth to console it for its stepper losses

Custom Response Models Are Worth Testing  Feb 05, 2007 10:54 PM By Alexandra Singer

Do you find yourself frustrated by diminishing response in your core co-op prospect models? Many of the co-operative databases offer custom response models to mailers who are seeing declining or inconsistent performance in their standby selections. These models are worth testing, and they are available at no additional cost.

Show Me The Data: Two Aspects of Direct Marketing Frequency  Feb 05, 2007 10:47 PM By Bill Singleton

I recently gave a talk to a business group and described recency, frequency, and monetary (RFM) models. One of the questions I got at the end was to distinguish between the frequency of RFM and the frequency of business contacts and to say which was more important. I explained that there are two equally important dimensions to direct marketing frequency. There is one definition based on data of historical transactions and another depending on the amount of communications a business creates and sends out.






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