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Marketing ARCHIVE

No Cause for Celebrations: Lillian Vernon Shutting Spin-off Business  Sep 20, 2006 12:51 AM By Jim Tierney

When White Plains, NY-based Lillian Vernon Corp. launched Celebrations in October 2004, it envisioned the business as similar to Tupperware–a consultant-themed, party-type venture. But due to

CDW Buys $390 Million IT Solutions Provider  Sep 19, 2006 5:10 PM By Jim Tierney

Computer reseller CDW Corp. has agreed to acquire Berbee Information Networks Corp., one of the country

Abacus: Traditional Mail Order Still Rules  Sep 18, 2006 7:45 PM By MCM staff

According to the Abacus 2006 Multichannel Trend Report, the majority of direct sales captured in 2005 continued to take place via traditional “mail order” (phone/mail/fax), with 51% of households ordering through traditional channels.

Calculating the Impact of Advanced Data Hygiene  Sep 18, 2006 7:40 PM By Jim Coogan

Using advanced data hygiene to correct bad addresses and suppress undeliverable ones isn

Investing the Right Amount in Prospecting  Sep 18, 2006 7:32 PM By Michelle Farabaugh

To profitably grow a business, you need to invest the right amount in prospecting. But what is that right amount? It varies by company based on several factors including sales goals, profitability targets, short- and long-term strategic plans, and how customer lifetime value (LTV) compares with acquisition costs.

The Future of Insert Marketing, Part 2  Sep 18, 2006 7:22 PM By Leon Henry

Some thoughts and reflections on insert marketing

Three Trends That Will Transform Your Loyalty Strategy  Sep 14, 2006 12:36 AM By Kelly Hlavinka

As we look into the future of loyalty-marketing innovation, three major
trends will emerge. In fact, some leading-edge companies are already taking advantage of these concepts and tactics.

Blyth Restructures into Multichannel and Direct Selling Units  Sep 14, 2006 12:22 AM By MCM staff

After divesting most of its European businesses earlier this year, Greenwich, CT-based multichannel marketer Blyth, the parent company of gifts cataloger Miles Kimball, is restructuring into direct selling and multichannel businesses.

Only Natural Pet Store Revamps E-Newsletter  Sep 14, 2006 12:10 AM By Heather Retzlaff

It

Front End Also Presents Challenges with In-Store Pickup  Sep 13, 2006 9:36 PM By MCM staff

Implementing a






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