Marketing ARCHIVE

Schweitzer Linen Continues Nightwear Push  Dec 07, 2006 3:42 AM By Jim Tierney

The Schweitzer Linen catalog has sold luxury linens, upscale bedding accessories, and women

Financial Reports: Delia’s, Blyth  Dec 07, 2006 3:13 AM By MCM staff

Despite growth in its catalog and Internet division, manufacturer/marketer Blyth posted a third-quarter loss. But teen apparel and sports gear cataloger/retailer Delia’s narrowed its loss for the quarter

E-mail Marketers Showing Holiday Restraint  Dec 06, 2006 8:24 PM By Ken Magill

(Magilla Marketing) As the volume of holiday print catalogs threatens to break the backs of America

E-mailers Starving for Customer Data  Dec 06, 2006 8:16 PM By Ken Magill

(Magilla Marketing) Ten years after embracing permission-based list building

Christian Book Distributors Buys Best to You  Dec 06, 2006 4:10 AM By Mark Del Franco

Cataloger/retailer Christian Book Distributors (CBD) has purchased Best to You, a catalog and online merchant of Christian-themed gifts.

Tahitian Noni Launches Catalog  Dec 06, 2006 2:07 AM By Tim Parry

Tahitian Noni has been a direct seller of juices and other health and wellness products for 10 years, relying on home parties as its principal sales channel. But the company has now expanded into another direct channel: print catalogs.

Fruit for Thought with Harry & David  Dec 05, 2006 10:49 PM By Beth Negus Viveiros

(Chief Marketer) Before we even spoke with Cathy Fultineer, executive vice president, sales and marketing for Harry & David, we knew the answer to our first question.

Leverage Your Bottom Line With Buyer Remails  Dec 04, 2006 10:56 PM By Jim Coogan

What can a high-profit buyer remail do to boost your bottom line? Compare a circulation plan before and after adding a buyer remail. When you take the financials all the way down to the bottom line, you can see the dramatic change in profitability you can achieve.

Six Principles of Deliberate Marketing  Dec 04, 2006 10:48 PM By Suaad Sait

Business-to-business marketing has become infinitely more complicated and less predictable in recent years. The intense cost-cutting measures and greater scrutiny that followed the 9/11 market setbacks mean companies of all sizes no longer purchase like they once did.

Seven Tips to Fix Your Website for B-to-B Leads  Dec 04, 2006 10:40 PM By MCM staff

Your Website has become critical to your company’s success in generating business-to-business leads and closing sales

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