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MULTICHANNEL MERCHANT » MARKETING
MarketingNov 15, 2006 5:00 AM By MCM staff
Office supplies giant Staples and supplements manufacturer/marketer NBTY had fiscal results worth bragging about. That wasn’t the case for apparel cataloger/retailer Eddie Bauer, however.
MarketingNov 14, 2006 3:36 AM By MCM staff
In the weeks leading up to Thanksgiving and Black Friday, reporters and editors are flooded with news releases about
MarketingNov 13, 2006 10:18 PM By MCM staff
On Nov. 13, Golden Gate Capital and Sun Capital agreed to buy Redmond, WA-based cataloger/retailer Eddie Bauer for $614 million, including $328 million in debt.
MarketingNov 13, 2006 10:14 PM By MCM staff
The average business could be wasting more than $180,000 a year by sending out direct mail that is not relevant or does not reach the intended recipient due to inaccurate data, according to research commissioned by QAS, a Boston-based address management solutions provider.
MarketingNov 13, 2006 10:05 PM By MCM staff
According to the Abacus 2006 B-to-B Industry Insights Report, small businesses continued to be the largest market sector for business direct marketers, accounting for 81% of 2005 b-to-b direct revenue
MarketingNov 11, 2006 4:16 AM By Mark Del Franco
Another week, another acquisition for Catalog Holdings, a subsidiary of Golden Gate Capital. On Nov. 10 the private equity conglomerate completed the recapitalization of Venus Swimwear.
MarketingNov 09, 2006 10:33 PM By MCM staff
On Nov. 9, a little more than a month after founder Richard Thalheimer was forced out at Sharper Image Corp., president/chief operating officer Tracy Wan and executive vice president/chief financial officer Jeff Forgan resigned
MarketingNov 09, 2006 10:26 PM By Stephanie Miller
During the holiday shopping rush, e-mail relevancy matters more than ever if you want to see increased Web sales.
MarketingNov 09, 2006 4:13 AM By Mark Del Franco
The Hudson Valley Direct Marketing Association’s “Meet the Masters” luncheon on Nov. 8 lived up to its title. A true master, catalog industry veteran Bill End addressed about 70 attendees on a wide number of topics during a question-and-answer session
MarketingNov 09, 2006 3:22 AM By Jim Tierney
BlueSky Brands, parent company of gifts catalogs The Paragon and Bits and Pieces, has signed licensing agreements to manage the catalog and Internet businesses for Winterthur Museum & Country Estate and National Wildlife Federation
Posted 11 hours ago
by Andy Henshaw
Posted 4 days ago