Subscribe


 

Marketing ARCHIVE

Rental List Selects Are Worth Their Weight in Gold  Sep 10, 2006 8:04 PM By Jim Coogan

Jim Coogan, president of Santa Fe, NM-based consultancy Catalog Marketing Economics, says that it is worthwhile to pay for those extra selection charges to get the most targeted names available from rental lists. After all, the incremental response from taking the best-of-the-best names from a rental list will pay the extra costs of the selects.

Financial Reports: Delia’s, Jos. A. Bank, Cutter & Buck  Sep 08, 2006 6:19 PM By MCM staff

Multititle mailer Delia’s, cataloger/retailer Jos. A. Bank Clothiers, and manufacturer/marketer Cutter & Buck all enjoyed year-over-year sales growth for the quarter

Spiegel Brands Acquires Carabella, A.B. Lambdin  Sep 07, 2006 2:54 AM By Jim Tierney

San Francisco-based private equity firm Golden Gate Capital Corp. has made no secret about its intention of building a billion-dollar family of apparel companies. On Sept. 6 it appeared to have reached its goal.

Essence by Mail Lives On in Ella Starr  Sep 07, 2006 1:55 AM By Tim Parry

New York-based apparel manufacturer Mink Marketing has launched its first catalog. But the new title, Ella Starr, is something of a direct descendant of the now-defunct Essence by Mail.

Sara Lee Completes Hanesbrands Spin-off  Sep 07, 2006 1:27 AM By MCM staff

Food and consumer goods manufacturer/marketer Sara Lee Corp. has completed its spin-off of its apparel business.

August Sales Roundup  Sep 06, 2006 10:54 PM By MCM staff

August was yet another difficult month for Sharper Image Corp., as its sales continued to slide, though on a brighter note, the company

Future Trends in Interactive Marketing (and the Future is Now) – Part 2  Sep 05, 2006 8:52 PM By Josh Perlstein

Welcome to the second in our two-part series on Internet marketing and communication trends. Here we

Go for Role, Not Title  Sep 05, 2006 8:39 PM By Suaad Sait

By focusing on titles, marketers have been targeting the wrong people: Role or function is the best indicator of response, and title is not the best indicator of function.

Avoiding Mistakes in a Multichannel Environment  Sep 05, 2006 8:21 PM By Frank Days

Think about how much of your business is dedicated to correcting errors. If a customer calls to order a baseball glove and the order arrives on time without any problems, how many of your employees

Office Depot Makes Eastern European Acquisition  Sep 01, 2006 10:05 PM By MCM staff

Delray Beach, FL-based office supplies merchant Office Depot (NYSE:ODP), announced on Aug. 31 that it has acquired Papirius, a business-to-business supplier of office products and services in Eastern Europe.






© 2014, Access Intelligence, LLC. All rights reserved.