Marketing ARCHIVE

Build and Nurture Your Opt-in House Prospect List  Feb 26, 2007 9:48 PM By Tim Parry

Building a database of business prospects that have opted in to hear more about your product, company, or industry provides a group of people that are most likely to convert into customers.

Quick Tip: Reusing Co-op Names  Feb 26, 2007 9:36 PM By Anna-Lisa Ulbrich

If you have specific co-op database models that consistently perform well above your prospecting breakeven threshold, consider reusing unique names from those models in your next drop if your circulation plan calls for additional prospects.

USPS Gets Moving with Move Update Revisions  Feb 26, 2007 9:35 PM By Jim Tierney

Postmaster General John Potter announced that the U.S. Postal Service plans to revise the agency

White Paper: Getting Smart About Bounce Management  Feb 26, 2007 9:20 PM By MCM staff

When it comes to bounce data, many companies don

Abacus Indicator:  Feb 26, 2007 9:14 PM By MCM staff

According to the Abacus 2006 B-to-B Industry Insights Report, business-to-business marketers experienced a 9% gain in revenue over the past 24 months, spurred by a 2% increase in buyers with 13% more transactions.

4Q, Full-Year Sales Up At Brookstone  Feb 23, 2007 8:07 PM By MCM staff

Fourth-quarter sales for Merrimack, NH-based tools and gadgets merchant Brookstone rose 13.3%, to $256 million, for the three months ended Dec. 30.

Mixed Results For J.C. Penney  Feb 23, 2007 8:03 PM By MCM staff

Fourth-quarter direct (catalog and Internet) sales for Plano, TX-based general merchant J.C. Penney Co. sales decreased 1.2% for the period ended Feb. 3.

Financial Reports: Henry Schein, PC Mall  Feb 22, 2007 1:16 AM By MCM staff

Both medical, dental, and veterinary supplier Henry Schein and computer reseller PC Mall can boast of year-over-year sales and income gains.

Financial Reports: United Stationers, Blair Corp.  Feb 21, 2007 4:37 AM By MCM staff

Office supplier United Stationers ended fiscal 2006 with solid sales and income gains. Apparel and home goods Blair Corp., on the other hand, suffered some steep declines

May 6 Looks to Be the Date for New USPS Rates  Feb 21, 2007 4:33 AM By Jim Tierney

There is only a

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