Marketing ARCHIVE

New Products  Jun 12, 2006 6:14 AM By MCM staff

Glen Ellyn, IL-based direct marketing service provider GlaserDirect has introduced B2BPredictor, a profiling and data-enhancement tool for business-to-business marketers. The company says B2BPredictor builds on traditional profiling efforts by measuring …

A Look at the London DM Fair  Jun 07, 2006 11:02 PM By MCM staff

Nearly 7,500 direct marketers from 53 countries gathered in London May 9-11 for the International Direct Marketing Fair (IDMF) and Internet World show. For the first time, the two shows were presented concurrently at Earls Court Exhibition Center.

Differentiate Your Customer Base Adequately  Jun 03, 2006 12:22 AM By MCM staff

Failing to adequately differentiate your customer base will hinder your company’s database marketing efforts, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Abacus.

DMA’s Greco: Personal Data Not the Same as Marketing Data  Jun 03, 2006 12:15 AM By MCM staff

When it comes to defining data for identity theft bills, the Direct Marketing Association says lawmakers on Capital Hill aren’t on the same page. Which is why John Greco, president/CEO of the DMA, says his group needs to help lawmakers understand what is and what isn’t data that would cause a security breech.

Time for a change?  Jun 01, 2006 9:30 PM By Tim Parry

If it ain’t broke, don’t fix it: We’ve all heard that adage. But sometimes it’s tough to tell whether something is broken until it’s far too late for

Ready, willing, and label  Jun 01, 2006 9:30 PM By Kate Vitasek

You might not think that adding something as simple as a barcode label to a carton or a pallet would make a huge difference in your operations. But applying

Proprietary Knowledge  Jun 01, 2006 9:30 PM By John Fischer

Offering unique product is crucial to success in today’s multichannel selling environment. And the only way to ensure that nobody offers the same merchandise

Animal magnetism  Jun 01, 2006 9:30 PM By Mark Del Franco

Alex Tabibi, chairman/CEO of Pets United, has a lofty goal: He wants his company to be the Wal-Mart of the Web. Unfortunately for him, Walmart.com is

Spoiled for choice  Jun 01, 2006 9:30 PM By John Fischer

Barry Schwartz admitted that he’s not a direct marketer. But in his May 10 keynote address, Schwartz, a psychology professor at Swarthmore College and

NAME YOUR PRICE  Jun 01, 2006 9:30 PM By Curt Barry

It’s been less than a decade since the word came into use to describe selling through more than one medium. But the complex new world of multichannel






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