Marketing ARCHIVE

Customer Data: Protect Your Assets  Feb 20, 2007 9:12 PM By John Rizzi

You don

Quick Tip: Always Double-Check Inkjet Simulations  Feb 20, 2007 9:06 PM By Michelle Houston

Making a list and checking it twice: That

Prerequisites for Leveraging Transactional E-mail  Feb 20, 2007 9:00 PM By MCM staff

While transactional e-mail offers the highest open and clickthrough rates of any type of e-mail, Harte-Hanks in 2005 said that most companies continue to send plain-text e-mail with no branding or dynamic cross-sell offers.

Five Advanced Database Marketing Techniques to Boost Your Business  Feb 20, 2007 8:50 PM By Ozgur Dogan

Direct marketers are facing more challenges than ever before. Increased competition, new media channels, and a pending USPS rate increase are creating an environment in which traditional, tried-and-true list selection techniques that worked well in the past are failing to produce the ROI expected by chief marketing officers today.

Live from eTail: David’s Bridal Says “I Do” to Strategic Partners  Feb 17, 2007 3:56 AM By Melissa Dowling

Palm Desert, CA

Home Depot Tests Home Decorators Store-within-a-Store  Feb 17, 2007 3:37 AM By Tim Parry

The Home Depot will test a store-within-a-store concept with its Home Decorators Collection catalog.

Making the Mobile Optimization Call  Feb 17, 2007 3:33 AM By Brian Quinton

No one can be sure that Apple’s rollout of the iPhone this June will make 2007 the watershed year for the mobile Internet and thus for mobile search.

Live from eTail: Picking, Choosing, and Prioritizing  Feb 16, 2007 5:47 AM By Heather Retzlaff

Palm Desert, CA

Live from eTail 2007: Chasing the Long Tail  Feb 15, 2007 7:03 PM By Heather Retzlaff

Palm Desert, CA

Live from eTail: Integration Is Blockbuster Concept  Feb 15, 2007 7:01 PM By Melissa Dowling

Palm Desert, CA–You’d have to be living on Mars not to know that Netflix has been gobbling market share of the movie rental business. So what do you do if you’re competitor Blockbuster Online?

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