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MULTICHANNEL MERCHANT » MARKETING
MarketingOct 26, 2006 12:23 AM By Sherry Chiger
London–What does “The DaVinci Code” have in common with catalog creative? Plenty, according to Lois Boyle, president/chief creative officer for Mission, KS-based consultancy J. Schmid and Associates.
MarketingOct 25, 2006 9:11 PM By Debra Ellis
Reducing fulfillment costs becomes the driving force in many companies. Unfortunately, this creates a dichotomy. On one side, costs are reduced, increasing short-term profitability. The other side is a reduction of service that alienates customers. It reduces growth and long-term profitability. The challenge is to find a balance between service and expense.
MarketingOct 25, 2006 9:10 PM By Jim Tierney
Not to be outdone by Oxfam America’s online catalog, which the international relief organization debuted Oct. 10, the World Wildlife Fund on Monday mailed its first print catalog.
MarketingOct 25, 2006 8:54 PM By Mark Del Franco
The news that online shoes merchant ShoeMall.com dropped its first catalog during the second week in October sounded like another Web pure-play dabbling in print.
MarketingOct 24, 2006 8:55 PM By Heather Retzlaff
San Rafael, CA
MarketingOct 23, 2006 11:32 PM By MCM staff
Fruitcake is not and has never been one of our favorite things. But we have to give The Swiss Colony credit for at least trying to make the dubious delicacy palatable by combining it with chocolate.
MarketingOct 23, 2006 10:33 PM By Jim Coogan
Mailers often struggle with calculating how frequently they can profitably mail their buyer file and what frequency optimizes profitability. The following calculation is based on comparing two mailing frequencies.
MarketingOct 23, 2006 10:20 PM By Marc Fanelli
According to some industry estimates, in three years, nearly half of all catalog sales will be made using your website. This isn
MarketingOct 23, 2006 10:17 PM By MCM staff
Business buyers are embracing the Web, according to a survey by Abacus. The company’s 2006 Business-to-Business Industry Insights Report found that 40% of b-to-b sales occurred via the Web in 2005, up from 34.5% in 2004, a 16% increase year over year.
MarketingOct 19, 2006 8:44 PM By MCM staff
‘Tis the season for promoting good will toward others. That’s why companies use the holidays to connect with customers, prospects, and employees, typically through greeting cards. But you have to be careful when selecting your holiday card, or the greeting that was supposed to strengthen a relationship could end up offending a key customer. During […]
by Tim Parry
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