Marketing ARCHIVE

E-mail Marketing Myth #4: E-mail Requires Innovation Independence  Jul 01, 2006 2:56 AM By Michael Della Penna

For many years e-mail marketers were an organization

Targeting Your B-to-B Lead-Generation Efforts  Jun 30, 2006 9:01 PM By MCM staff

When searching for prospects to buy your products or services, you want to find companies that have a problem for which you have the solution.

Is Gmail Feeding Your Customers to the Competition?  Jun 28, 2006 3:21 AM By Ken Magill

An as-yet little-noticed aspect of Google

Building a Holistic Customer View  Jun 26, 2006 8:34 PM By Marc Fanelli

One of the most difficult yet fundamental steps in creating a customer-centric retail-marketing model is building a holistic view of the customer. This requires identifying and linking all internal sources of customer data to be able to identify each customer as an individual, regardless of where that information resides. Not only is this process an important foundation in driving multichannel strategies, but it is also the basis for creating and delivering a consistent view of the brand to the customer.

What Should You Lose to Acquire a Customer?  Jun 26, 2006 8:30 PM By Tony Cox

Almost every cataloger loses money acquiring customers, and makes money mailing to customers. So it

Marketers Losing Interest in AOL Addresses  Jun 22, 2006 12:30 AM By Ken Magill

If AOL wants legitimate marketers to start avoiding sending to its subscribers, the plan is working. E-mailers are preparing for a serious drop in performance of AOL addresses,

10 Ways to Lure Customers to Your Loyalty Program  Jun 21, 2006 11:59 PM By Stephen R. Webster

Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage

Create Contact Strategies With The Right Stuff  Jun 19, 2006 9:46 PM By MCM staff

Database marketers who develop their contact strategies without adequate information are committing a deadly sin, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Broomfield, CO-based Abacus.

How to Interpret Contribution Analysis Data  Jun 19, 2006 9:25 PM By Tony Cox

One of the first steps in a contribution analysis is to combine information from your profit and loss statement with the end-of-season key code report you run from your mail order processing system. The number you need to derive from your P&L is what is commonly called the contribution margin (contribution to overhead or fixed operating expenses and profit).

Comailing and Cobinding: A Critical Consideration  Jun 12, 2006 7:02 AM By Stephen R. Lett

Comailing is the process of merging catalogs that have already been bound into one mail stream. Cobinding occurs during the bindery process as the catalogs are being bound so that catalogs sharing the same trim size can be comingled into the same mail stream.






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