Subscribe


 

Marketing ARCHIVE

Meeting the Catalog Master: Bill End  Nov 09, 2006 4:13 AM By Mark Del Franco

The Hudson Valley Direct Marketing Association’s “Meet the Masters” luncheon on Nov. 8 lived up to its title. A true master, catalog industry veteran Bill End addressed about 70 attendees on a wide number of topics during a question-and-answer session

BlueSky Brands to Run Winterthur, National Wildlife Catalogs  Nov 09, 2006 3:22 AM By Jim Tierney

BlueSky Brands, parent company of gifts catalogs The Paragon and Bits and Pieces, has signed licensing agreements to manage the catalog and Internet businesses for Winterthur Museum & Country Estate and National Wildlife Federation

Plow & Hearth Goes “Urban” with New Brand  Nov 09, 2006 2:56 AM By Jim Tierney

Plow & Hearth is known for its country-lifestyle products. But with its new home decor spin-off, Madison Place, the company is targeting what president Michael Luce describes as more of an

3Q Sales Slip, Loss Swells at Broder  Nov 09, 2006 2:32 AM By MCM staff

Third-quarter sales for Trevose, PA-based imprintable sportswear distributor Broder Bros. slipped 2.5%,

Fingerhut Mails Home Goods Spin-off  Nov 08, 2006 10:28 PM By Heather Retzlaff

In the four years since it was sold by Federated Department Stores, Fingerhut has quietly but steadily rebuilt its business, to the point that it has mailed its first spin-off specialty title under its current ownership.

’Tis the Season to Lock Out Customer Data Breaches – Part 2  Nov 06, 2006 10:46 PM By Gary Palgon

This year

Show Me The Data: Marketing To the Infrequent Buyer  Nov 06, 2006 10:37 PM By Bill Singleton

You know you should time your list rental and mailing frequencies to the average buying cycle of your dominant customer segment.

Keeping Your Circulation Healthy  Nov 06, 2006 10:19 PM By Jim Coogan

Are your Web buyers or your catalog requesters dragging down your response rates? Many catalogers face a problem of the flood of Web buyers, in that the number of buyers is going up but response to house buyer file mailings is going down.

Top 10 E-commerce Tests for the Holiday Season  Nov 06, 2006 8:22 PM By MCM staff

In the days before e-commerce, catalogers pretty much had to have their holiday marketing programs signed and sealed weeks before the shopping season began in earnest.

October Sales Roundup  Nov 03, 2006 7:36 PM By MCM staff

If fall sales can predict holiday results, then four of the five publicly traded companies tracked by MULTICHANNEL MERCHANT are in store for a profitable Christmas.






© 2015, Access Intelligence, LLC. All rights reserved.