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Marketing ARCHIVE

Making Persona-Based Marketing Work in B-to-B  Jul 10, 2006 9:54 PM By MCM staff

Persona-based marketing is part Hollywood characterization and part business analytics. It involves constructing a fictional customer

How to Improve Response During Holiday 2006  Jul 10, 2006 9:44 PM By Steve Tamke

As I write this, most catalogers are in the final stages of constructing their holiday marketing and circulation plans. Here are a few of the top issues and concerns I hear from marketers as they prepare for this most important season.

How to Take Control of Database Marketing  Jul 10, 2006 9:37 PM By David Eldridge

Database marketing is approaching mind-boggling sophistication. But the tools to get the job done are actually becoming easier to use. So easy, in fact, that there

Integrating Search and Traditional Marketing  Jul 06, 2006 7:19 PM By MCM staff

The Boston Red Sox;

MSpoke Puts Consumers behind the Wheel  Jul 06, 2006 6:37 PM By Brian Quinton

You can debate the existence of an

From partner to rival  Jul 01, 2006 9:30 PM By MCM staff

Toy manufacturer Hasbro sees the Internet in much the same way many business-to-consumer catalogers regarded it a decade ago: as a new sales opportunity.

Gender bender: mixed-apparel buyers show slip  Jul 01, 2006 9:30 PM By Sherry Chiger

With 14.5 million 12-month buyers available for rental or exchange during the first quarter of 2006, mixed-gender apparel catalogs those selling clothes

MATCH GAME the packaging version  Jul 01, 2006 9:30 PM By Bennett Voyles

Matching a product with a box should be a simple task. After all, people have been sending things in corrugated cardboard for 116 years, and the entire

Benchmark: lists and circulation  Jul 01, 2006 9:30 PM By Sherry Chiger

There’s been a fair amount of tumult within the list industry recently. But neither consolidation among providers

Paradise found  Jul 01, 2006 9:30 PM By Jim Tierney

The name Wayside Technology Group probably doesn’t ring a bell. But if you are a software professional or a longtime follower of the catalog industry,






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