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Marketing ARCHIVE

Abacus: Traditional Mail Order Still Rules  Sep 18, 2006 7:45 PM By MCM staff

According to the Abacus 2006 Multichannel Trend Report, the majority of direct sales captured in 2005 continued to take place via traditional “mail order” (phone/mail/fax), with 51% of households ordering through traditional channels.

Calculating the Impact of Advanced Data Hygiene  Sep 18, 2006 7:40 PM By Jim Coogan

Using advanced data hygiene to correct bad addresses and suppress undeliverable ones isn

Investing the Right Amount in Prospecting  Sep 18, 2006 7:32 PM By Michelle Farabaugh

To profitably grow a business, you need to invest the right amount in prospecting. But what is that right amount? It varies by company based on several factors including sales goals, profitability targets, short- and long-term strategic plans, and how customer lifetime value (LTV) compares with acquisition costs.

The Future of Insert Marketing, Part 2  Sep 18, 2006 7:22 PM By Leon Henry

Some thoughts and reflections on insert marketing

Three Trends That Will Transform Your Loyalty Strategy  Sep 14, 2006 12:36 AM By Kelly Hlavinka

As we look into the future of loyalty-marketing innovation, three major
trends will emerge. In fact, some leading-edge companies are already taking advantage of these concepts and tactics.

Blyth Restructures into Multichannel and Direct Selling Units  Sep 14, 2006 12:22 AM By MCM staff

After divesting most of its European businesses earlier this year, Greenwich, CT-based multichannel marketer Blyth, the parent company of gifts cataloger Miles Kimball, is restructuring into direct selling and multichannel businesses.

Only Natural Pet Store Revamps E-Newsletter  Sep 14, 2006 12:10 AM By Heather Retzlaff

It

Front End Also Presents Challenges with In-Store Pickup  Sep 13, 2006 9:36 PM By MCM staff

Implementing a

Separate but Equal: Warehouse and Labor Management Systems  Sep 13, 2006 7:18 PM By Don Cook

Recent advances in warehouse management systems (WMS) and time and attendance (T&A) systems provide many benefits in inventory control, distribution operations, and personnel administration. They also provide an opportunity to obtain files that you can use to comply with certain labor management requirements. But though labor management is a key means of cutting costs and improving service, it is usually given a low priority during implementation of WMS and T&A systems.

How Much to Budget for Database Marketing vs. Lead Generation  Sep 10, 2006 8:16 PM By MCM staff

Most b-to-b marketers appear to spend 90%-95% of their budget on image, awareness, and sales lead generation programs, and only 5%-10% on database marketing. I think this budgeting approach is dead wrong.






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