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Marketing ARCHIVE

The Web keeps the party going  Jan 01, 2007 10:30 PM By Tim Parry

The Internet, which many thought would kill off the home-party channel, actually deserves some credit for saving the industry. E-commerce solutions offer

‘TWAS THE SEASON not only for gift-giving but also for rate-raising by parcel carriers  Jan 01, 2007 10:30 PM By Mark Del Franco

On Nov. 17, Atlanta-based United Parcel Service (UPS) announced that it would hike its ground and air shipping rates effective Jan. 1. Prices are increasing

Recording customers in motion  Jan 01, 2007 10:30 PM By MCM staff

During the next five years, retail store sales are projected to grow by 2.4%. In contrast, e-commerce sales are expected to climb by 13%-14%. Equally

Postal reform time line  Jan 01, 2007 10:30 PM By MCM staff

January 1995 Rep. John M. McHugh (D-NY) is appointed U.S. Postal Service subcommittee chairman. June 1996 McHugh introduces H.R. 3717, the first postal

Bass Pro E-mail Conversions Skyrocket with Reviews, Browse-Based Offers  Dec 21, 2006 4:22 AM By Ken Magill

(Magilla Marketing) Bass Pro Shops has boosted its conversion-to-sale rates dramatically by including customer product reviews in its outbound e-mail and by sending messages based on Website visitors’ browsing behavior,

R.R. Donnelley to Buy Perry Judd’s  Dec 21, 2006 2:46 AM By Jim Tierney

In a move that surprised some industry watchers, printer R.R. Donnelley & Sons announced on Dec. 20 that it has agreed to acquire fellow printer Perry Judd

President Bush Signs Postal Reform Bill  Dec 21, 2006 1:51 AM By MCM staff

It’s official: On Dec. 20, President Bush signed H.R. 6407, the Postal Reform and Accountability Act, into law.

Resolving the Disconnect Between Catalogers and Web Merchants  Dec 21, 2006 1:17 AM By Jim Coogan

There seems to be a disconnect between traditional catalog circulation managers and Web marketers. Multichannel merchants need to understand the gap between the two disciplines to maximize the potential of traditional catalogs and of the web.

Frederick’s of Hollywood to Merge with Movie Star  Dec 20, 2006 9:06 PM By Mark Del Franco

In a deal designed to lower sourcing costs and improve gross margins, women

Doctors Foster and Smith Plans Equine Line  Dec 20, 2006 8:45 PM By Heather Retzlaff

After almost 25 years of selling pet supplies for Fido and Fluffy, Doctors Foster and Smith will begin offering supplies for Trigger in early 2007.






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