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MULTICHANNEL MERCHANT » MARKETING
Persona-based marketing is part Hollywood characterization and part business analytics. It involves constructing a fictional customer
As I write this, most catalogers are in the final stages of constructing their holiday marketing and circulation plans. Here are a few of the top issues and concerns I hear from marketers as they prepare for this most important season.
Database marketing is approaching mind-boggling sophistication. But the tools to get the job done are actually becoming easier to use. So easy, in fact, that there
The Boston Red Sox;
You can debate the existence of an
Toy manufacturer Hasbro sees the Internet in much the same way many business-to-consumer catalogers regarded it a decade ago: as a new sales opportunity.
With 14.5 million 12-month buyers available for rental or exchange during the first quarter of 2006, mixed-gender apparel catalogs those selling clothes
Matching a product with a box should be a simple task. After all, people have been sending things in corrugated cardboard for 116 years, and the entire
There’s been a fair amount of tumult within the list industry recently. But neither consolidation among providers
The name Wayside Technology Group probably doesn’t ring a bell. But if you are a software professional or a longtime follower of the catalog industry,