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MULTICHANNEL MERCHANT » MARKETING
MarketingFeb 01, 2007 1:41 AM By Michael Greenberg
Lifetime value-based decision making has captured the spotlight recently with the launch of uTango, which promises up to $1 million to couples who meet spending targets over the long term.
MarketingJan 31, 2007 8:52 PM By Kevin Faeger
As businesses develop, management teams must continually implement new strategies and ideas to help manage this growth. In many instances this involves the outsourcing of the shipping and fulfillment departments to third-party logistics (3PL) provider. These providers typically offer a set of services that cater to the needs of midsize and large companies that require multiple packaging, shipping, and storage solutions.
MarketingJan 30, 2007 3:44 AM By Jim Tierney
In a deal that will create the third largest public paper and forest products company in North America, Montreal-based Abitibi Consolidated and Greenville, SC-based Bowater today agreed to combine companies
MarketingJan 29, 2007 10:02 PM By Jim Coogan
Catalogers are getting a flood of Web buyers and the percentage of orders placed on the web continues to steadily increase. What new challenges are posed to catalog circulation managers by these Web orders?
MarketingJan 29, 2007 9:57 PM By MCM staff
Timing is a critical element in business-to-institution (b-to-i) campaigns. In fact, it is so important that choosing when to mail will directly affect how successful you will be.
MarketingJan 26, 2007 2:52 AM By MCM staff
Annual net income at Merrimack, NH-based PC Connection more than tripled, to $13.8 million for the year ended Dec. 31, 2006.
MarketingJan 26, 2007 2:46 AM By MCM staff
Direct mail is read by 32% more women ages 25-44 than e-mail advertising, according to the Customer Focus 2007 Direct Mail study conducted by Baltimore-based marketing services provider Vertis Communications
MarketingJan 24, 2007 3:47 AM By MCM staff
On Jan. 23, four days after making a preliminary offer to buy the remaining shares of Blair it didn’t already own, Appleseed’s Topco, a subsidiary of Golden Gate Capital, entered into a definitive agreement
MarketingJan 24, 2007 1:06 AM By Jim Tierney
Last week the U.S. Postal Service released revisions to its proposed mailing standards as part of the pending rate case, which if approved will be implemented in May.
MarketingJan 22, 2007 10:14 PM By Jim Coogan
Chances are that a customer or household that used to shop a lot but has no transactions has moved. Look at these dormant households as a suppression opportunity. Sometimes when households move, they don
by Mike O'Brien
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