Marketing ARCHIVE

MCM Awards Testimonials  Nov 29, 2006 10:52 PM By MCM staff

“After 20-plus years serving tree care workers, we felt it was time to turn the general public on to the proven, safe, and truly recreational aspect of climbing mature trees. We thought entering our catalog in the MCM Awards might garner independent and honest feedback on the quality of our unique approach. We were surprised […]

Chimpfeet Launches Catalog  Nov 29, 2006 9:50 PM By Tim Parry

No, it doesn

The Varying Impact of Rate Increases  Nov 29, 2006 9:29 PM By Dave Roy

Each winter, the big three parcel carriers

Holiday E-mail Volume Up, But Campaign Sizes Down  Nov 29, 2006 9:28 PM By Ken Magill

(Magilla Marketing) While e-mail marketers have begun this holiday season by predictably sending more messages, individual campaigns are going out significantly smaller

HoneyBaked Foods Issues Massive Recall  Nov 29, 2006 2:58 AM By Mark Del Franco

It wasn

Stop Churning Your Multibuyers  Nov 27, 2006 9:42 PM By Jim Coogan

How can you profitably mail your multibuyers rather than losing them to mulitbuyer churn in your merge?

Using Customer Knowledge to Optimize Channel Performance  Nov 27, 2006 9:36 PM By Marc Fanelli

Once a retailer has created a centralized customer database and has been measuring multichannel campaigns, they can start analyzing cross-channel customer behavior to ensure that they

10 Ideas for Converting Holiday Shoppers  Nov 27, 2006 7:56 PM By MCM staff

Many Web publishers are accepting affiliate advertisements, but not many affiliate advertisers are making the most of their affiliate relationships.

And They’re Off: Black Friday Sales Strong  Nov 27, 2006 7:50 PM By MCM staff

Most retailers are no doubt hoping that Black Friday will be indicative of the holiday shopping season overall. According to research firm ShopperTrak RTC, retail sales this past Friday were up 6%

Guitar Center Buys The Woodwind & the Brasswind  Nov 27, 2006 7:07 PM By MCM staff

The $365.1 million direct division of Westlake Village, CA-based Guitar Center

© 2015, Access Intelligence, LLC. All rights reserved.