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MULTICHANNEL MERCHANT » MARKETING
MarketingDec 14, 2006 7:34 PM By Brian Quinton
(Searchline) The great basic advantage of search marketing directed at consumers is that users self-qualify: If they put into that query box the keyword that brings up
MarketingDec 13, 2006 7:50 PM By Ken Magill
(Magilla Marketing) As online merchants ramp up their e-mail efforts, many risk being unable to handle the resulting spikes in Web traffic–
MarketingDec 13, 2006 3:56 AM By Sheri Teodoru
Most multichannel merchants know why customer satisfaction is important. It is understood that satisfied customers are more likely to make repeat purchases, shop more often, spend more money,
MarketingDec 12, 2006 9:53 PM By Greg Anderson
Businesses that want to get closer to their customers are transforming their conventional call centers into multichannel contact centers that support telephone, e-mail, and the Web. Multiple technologies must be integrated with a single goal: to improve the way a company does business by enhancing the customer relationship through enriching the quality of the contact.
MarketingDec 12, 2006 7:56 PM By Ken Magill
While traditional catalogers are no longer the e-commerce naysayers they were in the late 1990s, print is still king, according to the Direct Marketing Association’s Multichannel Marketing in the Catalog Industry report.
MarketingDec 12, 2006 2:01 AM By MCM staff
MarketingDec 12, 2006 12:39 AM By Frank Vaculin
An on-demand data prospect database can boost the success rates of lead generation campaigns and help marketers find their target customers. But selecting the right on-demand lead generation solution can be difficult.
MarketingDec 12, 2006 12:32 AM By David Rosen
A clear measure of success in online marketing is the growth of a retailer
MarketingDec 12, 2006 12:17 AM By Jim Coogan
When conducting a merge/purge, names will hit against the Direct Marketing Association pander file, which consists of those people who write the DMA indicating they do not want unsolicited mail. Does that mean you should avoid mailing to all of these names?
MarketingDec 09, 2006 1:19 AM By MCM staff
John Zawacki, the president/CEO of apparel and home goods cataloger Blair Corp. since December 1999, will retire on April 1.
by Oren Levy
Posted 2 days ago
Posted 2 days ago