MULTICHANNEL MERCHANT » MARKETING
Barry Schwartz admitted that he’s not a direct marketer. But in his May 10 keynote address, Schwartz, a psychology professor at Swarthmore College and
It’s been less than a decade since the word came into use to describe selling through more than one medium. But the complex new world of multichannel
At a special luncheon on the closing day of ACCM, the winners of our annual Multichannel Merchant Awards (formerly the Annual Catalog Awards and the Annual
The current click fraud wrangles have given industry-wide prominence to a handful of small search marketers unaccustomed to the spotlight: Lane
As the sages of Spinal Tap knew, it
Relying on an incomplete view of your customers is a sure way to doom your database marketing efforts to failure, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Abacus.
Business-to-business marketers are realizing the benefits of online chat functionality. By integrating chat into their marketing programs, b-to-b companies can improve the chances of converting their best prospects into qualified sales leads. Real-time chat lets organizations sell to people who are ready to buy, accelerating the entire selling process. And instead of cold-calling lists, sales teams can focus valuable time and effort on people exhibiting actual buying behavior.
Here are five easy steps for maximizing the value of chat.
The state of Washington has settled with representatives of two California businesses it accused of spamming the Seattle school district in violation of the federal Can-Spam Act, the state
So what exactly do new employees need to learn about the call center? We asked agents and supervisors alike what the missing pieces were and below is their