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Marketing ARCHIVE

Winterthur puts gifts book on hold  Oct 01, 2006 9:30 PM By Jim Tierney

Due to a steady decline in sales, the Winterthur Museum has suspended its gifts catalog indefinitely. The Winterthur, DE-based organization, which is

Home, sweet home catalogs  Oct 01, 2006 9:30 PM By Sherry Chiger

As the size of the average American home has been creeping upward over the years, so has the size of the 12-month active universe for the home catalogs

Q&A: Christian Feuer on acquisitions  Oct 01, 2006 9:30 PM By MCM staff

As mergers and acquisitions continue to dominate the headlines, the movers and shakers involved often talk about those value-add benefits that can cut

Entertaining a redo  Oct 01, 2006 9:30 PM By MCM staff

Selling fine linens and tableware, Gracious Style aims to help consumers entertain with elegance and flair. The Los Angeles-based merchant graciously

Play nice  Oct 01, 2006 9:30 PM By MCM staff

At some business-to-business catalogs, if you were to ask a salesperson what he or she thinks of the marketing folks, you might hear that the marketing

Enough blame for everyone  Oct 01, 2006 9:30 PM By Sherry Chiger

If only the U.S. Postal Service could use some of the marketing industry’s top talent to promote its pending rate case: Now with more sortation levels!

Big on promos, low on volume  Oct 01, 2006 9:30 PM By Sherry Chiger

Forget the lazy days of summer. Consumer catalogers in July were hard at work trying to entice shoppers by ramping up their promotions, judging by the

2006 Benchmark Report INFORMATION TECHNOLOGY  Oct 01, 2006 9:30 PM By Mark Del Franco

Here’s an encouraging statistic from Multichannel Merchant’s 2006 Information Technology Systems Benchmark Report: More than 70% of respondents said that

Paper prices holding for now  Oct 01, 2006 9:30 PM By Jim Tierney

With the fall mailing season under way, paper prices appear to be holding steady a relief for catalogers after a series of increases earlier this year.

The Ella Starr catalog is born  Oct 01, 2006 9:30 PM By Tim Parry

New York-based apparel manufacturer Mink Marketing has launched Ella Starr, its first catalog and e-commerce site, targeting African-American and Hispanic






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