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MULTICHANNEL MERCHANT » MARKETING
As I write this it’s the day after my birthday. Among my gifts was a plastic gadget from my daughter that allows me to make omelets in the microwave.
When it comes to managing e-commerce, multichannel merchants have a wide variety of solutions to choose from. Options range from stand-alone e-commerce
Toy manufacturer Hasbro sees the Internet in much the same way many business-to-consumer catalogers regarded it a decade ago: as a new sales opportunity.
With 14.5 million 12-month buyers available for rental or exchange during the first quarter of 2006, mixed-gender apparel catalogs those selling clothes
Matching a product with a box should be a simple task. After all, people have been sending things in corrugated cardboard for 116 years, and the entire
For many years e-mail marketers were an organization
When searching for prospects to buy your products or services, you want to find companies that have a problem for which you have the solution.
An as-yet little-noticed aspect of Google
One of the most difficult yet fundamental steps in creating a customer-centric retail-marketing model is building a holistic view of the customer. This requires identifying and linking all internal sources of customer data to be able to identify each customer as an individual, regardless of where that information resides. Not only is this process an important foundation in driving multichannel strategies, but it is also the basis for creating and delivering a consistent view of the brand to the customer.
Almost every cataloger loses money acquiring customers, and makes money mailing to customers. So it