Marketing ARCHIVE

Resolution #1: Identify—and Act On–Your Unique Business Strategy  Jan 05, 2006 1:24 AM By Ed King

Are you sick and tired of losing your market share to more and more competitors? Is it time you made a resolution to gain some of it back? This could be your year–if you

Resolution #2: Turbocharge Your E-mail Program  Jan 05, 2006 1:14 AM By MCM staff

We don

How to Analyze Your Holiday Response  Jan 04, 2006 1:26 AM By George Hague

Now that the holiday season is over, it

Women’s apparel universe sees some wear and tear  Jan 01, 2006 10:30 PM By Sherry Chiger

Although it accounts for 19% of all 12-month consumer catalog buyers available for list rental or exchange, the women’s apparel universe continues to

Navigating the Multichannel MAZE  Jan 01, 2006 10:30 PM By Jonathan Margulies

If the consumer landscape of the 20th century was anchored by stores, bolstered by catalogs, and reshaped by the Internet, then the emergence of the phenomenon

Creating an INTEGRATED MAIL PLAN  Jan 01, 2006 10:30 PM By Steve Trollinger

It’s time for a New Year’s resolution: Integrate your mail plan. Coming off a season in which sales were lighter than anticipated for many multichannel

Risks and rewards of e-mail append  Jan 01, 2006 10:30 PM By Mark Del Franco

E-mail appending–adding e-mail addresses you’ve rented to the postal addresses on your house file–is a tricky proposition. Marketers walk a fine line

Material handling benchmarks  Jan 01, 2006 10:30 PM By Rama Ramaswami

The more things change on the front end dazzling new merchandise, cool Websites, innovative marketing campaigns the more they stay the same on the back

Supersize ‘Em  Jan 01, 2006 10:30 PM By Ken Magill

A multichannel merchant’s average order value online tends to be smaller than its offline average order. Among participants in Multichannel Merchant’s






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