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Marketing ARCHIVE

Penney Signs with the Polo Team  Feb 07, 2007 3:26 AM By Tim Parry

Polo Ralph Lauren’s global brand concepts division will launch a lifestyle brand that will be exclusive to multichannel merchant J.C. Penney Co.

Don’t Let Others Tattle on You: Report Your Unsafe Products  Feb 07, 2007 12:18 AM By Emilia Sweeney

Recalls of defective products are costly undertakings, especially when potential adverse publicity is considered in addition to the money actually spent on returns, repairs, or exchanges of the products.

Financial Reports: IAC, Overstock.com  Feb 07, 2007 12:14 AM By MCM staff

Sales growth isn’t enough to stave of a profit plunge at IAC/InterActiveCorp, while Overstock.com doesn’t even have sales growth to console it for its stepper losses

Custom Response Models Are Worth Testing  Feb 05, 2007 10:54 PM By Alexandra Singer

Do you find yourself frustrated by diminishing response in your core co-op prospect models? Many of the co-operative databases offer custom response models to mailers who are seeing declining or inconsistent performance in their standby selections. These models are worth testing, and they are available at no additional cost.

Show Me The Data: Two Aspects of Direct Marketing Frequency  Feb 05, 2007 10:47 PM By Bill Singleton

I recently gave a talk to a business group and described recency, frequency, and monetary (RFM) models. One of the questions I got at the end was to distinguish between the frequency of RFM and the frequency of business contacts and to say which was more important. I explained that there are two equally important dimensions to direct marketing frequency. There is one definition based on data of historical transactions and another depending on the amount of communications a business creates and sends out.

Hanesbrands’ Sales Slip, Profits Dive  Feb 02, 2007 1:39 AM By MCM staff

Winston Salem, NC-based Hanesbrands, which began operating as a publicly traded company on Sept. 5, 2006, reported financial results for its first quarter and six-month transition period ended Dec. 30, 2006.

Adding a persona touch  Feb 01, 2007 10:30 PM By Tim Parry

Ask anyone at women’s apparel cataloger/retailer Appleseed’s to describe Kate, and they will tell you that Kate is a baby boomer, a mother maybe even

Zero switching costs are here  Feb 01, 2007 10:30 PM By Love Goel

Why did Google pay $1.65 billion for YouTube? Why did Tom Freston lose the CEO job at MTV parent company Viacom? The same reason that Google outpaced

Valuations, lawsuit hamper Hanover  Feb 01, 2007 10:30 PM By Mark Del Franco

Thanks to a November merger agreement, New York investment firm Chelsey Direct will most likely get its way in taking Weehawken, NJ-based Hanover Direct

Review and Renew  Feb 01, 2007 10:30 PM By MCM staff

Multichannel merchants today face two fundamental challenges: Customer loyalty is declining, and competition is increasing. While these are forces that






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