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MULTICHANNEL MERCHANT » MARKETING
MarketingJan 16, 2007 10:44 PM By Dan McDade
Each year, millions companies spend on business marketing strategies that involve one-off ads or direct mail pieces that may win awards, but generate few sales. The reason? Most often, this type of direct marketing campaign does not reach qualified prospects.
MarketingJan 16, 2007 10:40 PM By Frank Vaculin
If there is one thing that sales and marketing executives can agree on, it
MarketingJan 16, 2007 10:34 PM By Steve Tamke
MarketingJan 10, 2007 10:37 PM By Julie Mason
Throwing a banner ad up, buying keywords on a search engine, and posting a press release to your Website may be your first thoughts when harnessing the Internet for product launches. But there is far more you can do.
MarketingJan 10, 2007 4:04 AM By Jim Tierney
Universal Screen Arts, the parent company of the Art & Artifact, Signals, Wireless, and What on Earth gifts catalogs, announced on Jan. 8 that it had acquired books cataloger Bas Bleu
MarketingJan 09, 2007 3:35 AM By Jim Tierney
Berkshire Hathaway, the Omaha, NE-based holding company owned by billionaire Warren Buffett, on Dec. 22 announced it would buy Fort Worth, TX-based electronics components distributor TTI.
MarketingJan 08, 2007 10:47 PM By Arthur Sweetser
Since the late nineties, marketers have been working hard to create more effective and efficient customer relationships through e-mail.
Today most are focused on optimizing their e-mail marketing efforts. But many don
MarketingJan 08, 2007 10:42 PM By David Rosen
With a large and active e-commerce marketing lists
MarketingJan 08, 2007 10:39 PM By Jim Coogan
Web buyers represent an ever-increasing portion of a catalog
MarketingJan 08, 2007 10:37 PM By MCM staff
According to the Abacus 2006 Multi-channel Annual Trend Report, sales trends continue to vary significantly by product category, ranging from increases of 75% to declines of 86%.
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