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Marketing ARCHIVE

Live from List Vision: E-Cards, Guarantees, and Other Quick Tips  Aug 17, 2006 4:15 PM By Ken Magill

Think e-cards are stupid? Then you weren’t sitting in the audience at the “50 DM Ideas in 50 Minutes” panel discussion at the List Vision conference at the New York Marriott

B-to-B Recipients Want E-mail on Mondays, Tuesdays: eROI  Aug 16, 2006 11:41 PM By Ken Magill

The overwhelming majority of recipients of business-to-business e-mail prefer to get it on Mondays and Tuesdays, according to a study released this week by e-mail service provider eROI.

Transforming the Multichannel Shopper: Heavyweights Wanted  Aug 16, 2006 5:55 AM By Sherry Chiger

The 1,972 online shoppers who participated in the “Transforming the Multichannel Shopper” survey spent an average of $488 online during the six months prior to the survey. But as you might suspect, there was quite a spread in expenditures between

B-to-B Direct Mail: Don’t Get Lost in the Details  Aug 14, 2006 9:00 PM By MCM staff

It seems that we business-to-business marketers too often get caught up in the details of direct marketing rather than concentrating on the things that are most important: the list, the offer, and the results.

ERP As a Personalization Tool  Aug 14, 2006 8:49 PM By Holly Haines

Enterprise resource planning (ERP) systems specifically geared for multichannel merchants can help you deliver a personalized experience to your customers.

The Software Corner  Aug 09, 2006 8:22 PM By Ernie Schell

The Software Corner is a periodic feature of the O+F Advisor and is a round-up of the new and noteworthy from software industry guru Ernie Schell.

Custom Prospect Databases – Changing the Face of How Names are Rented  Aug 07, 2006 8:57 PM By Caryn L. Gray

In the first installment of our four-part series, we discussed the evolution of prospecting solutions

Clean Up Your B-to-B Sales and Marketing Database  Aug 07, 2006 8:51 PM By MCM staff

It can be a big waste of money and time to market to someone who isn’t there to receive your message. It can also be costly to keep mailing or calling contacts who are not interested in what you have to offer. So it’s important to keep your database clean. Here’s a few suggestions on how to do it.

Reasons to Rely On Your Daily Sales Flash  Aug 07, 2006 8:43 PM By Jim Coogan

The daily sales flash provides the most actionable, statistically significant data to circulation managers and top management. It tells how the catalog business

Delving into data-driven marketing  Aug 01, 2006 9:30 PM By Gina Valentino

This month we introduce a new columnist to MULTICHANNEL MERCHANT: Gina Valentino, owner of Kansas City, MO-based consultancy Hemisphere Marketing. In






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