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Marketing ARCHIVE

Segmenting and Tracking by Source Code  Oct 02, 2006 7:38 PM By Jim Coogan

Source codes teach us almost everything we need to know about catalog circulation.

Multichannel Campaigns: Making Your Data Useful  Oct 02, 2006 7:31 PM By MCM staff

Data Processing, or making your data useful. In this stage, your data are effectively transferred and standardized. Not surprisingly, this stage often involves the most time and effort.

Holiday Circulation Numbers On the Rise  Oct 02, 2006 7:28 PM By Tim Parry

‘Tis the season for increasing catalog circulations, according to catalogers and list companies interviewed by MULTICHANNEL MERCHANT for its November 2006 issue.

Office Depot Buys Controlling Interest in Chinese Firm  Oct 02, 2006 4:10 AM By Jim Tierney

The $14.4 billion Office Depot announced Thursday that it acquired a controlling interest in AsiaEC, one of the largest dealers of office products and services in China

Sales Gain, Income Erosion for Neiman Marcus  Oct 02, 2006 3:54 AM By MCM staff

Annual sales for Dallas-based cataloger/retailer The Neiman Marcus Group (NYSE: NMG.A), which mails the high-end Neiman Marcus and Horchow titles, increased 9%, to $4.1 billion

Entertaining a redo  Oct 01, 2006 9:30 PM By MCM staff

Selling fine linens and tableware, Gracious Style aims to help consumers entertain with elegance and flair. The Los Angeles-based merchant graciously

Enough blame for everyone  Oct 01, 2006 9:30 PM By Sherry Chiger

If only the U.S. Postal Service could use some of the marketing industry’s top talent to promote its pending rate case: Now with more sortation levels!

Coping with change  Oct 01, 2006 9:30 PM By Liz Kislik

The more things change, the more they remain the same, as the saying goes. And that’s what most employees expect of corporate change initiatives. Employees

Conducting a Multichannel Creative Critique  Oct 01, 2006 9:30 PM By MCM staff

When was the last time you critiqued your print catalog or considered the creative presentation of your Website? More important, do you typically consider

Movers & shakers  Oct 01, 2006 9:30 PM By MCM staff

Charming Shoppes, a multi-channel apparel merchant based in Bensalem, PA, has promoted Edwin Neumann to senior vice president/chief financial officer,






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