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Marketing ARCHIVE

Use Co-ops to Track Transferring Customers  Jan 22, 2007 10:14 PM By Jim Coogan

Chances are that a customer or household that used to shop a lot but has no transactions has moved. Look at these dormant households as a suppression opportunity. Sometimes when households move, they don

Live from NRF: The Tale of Ann Taylor’s Turnaround  Jan 18, 2007 4:03 AM By Melissa Dowling

New York

Miles Kimball to Move Contact Center  Jan 18, 2007 3:24 AM By MCM staff

Gifts and housewares mailer Miles Kimball Co. will close its Las Vegas contact center on March 16 and move more than 100 jobs to Oshkosh, WI.

Live from NRF: A.R.M.E.D. and Dangerous  Jan 18, 2007 3:09 AM By Melissa Dowling

New York

Marketers Not Integrating E-mail: Survey  Jan 18, 2007 1:46 AM By Ken Magill

(Magilla Marketing) E-mail marketing still apparently has a long way to go in terms of integration and analysis. Sixty-five percent of marketers surveyed said they don

Live from NRF: Need for Speed Accelerates  Jan 17, 2007 9:32 PM By Jim Tierney

New York

Tafford Uniforms Acquires Tafford Manufacturing  Jan 17, 2007 4:39 AM By MCM staff

The assets of Tafford Manufacturing, a manufacturer/marketer of medical scrubs, shoes, and accessories, has been acquired by Tafford Uniforms

How New Prospecting Lists Survive A Merge Before You Mail  Jan 16, 2007 10:47 PM By Jim Coogan

How can you tell if a new prospecting list you are testing for the first time has a chance of success? Look carefully at the gross-to-net percentage of a new list. If the new list doesn

Use Multiple Touches to Multiply Your Profits  Jan 16, 2007 10:44 PM By Dan McDade

Each year, millions companies spend on business marketing strategies that involve one-off ads or direct mail pieces that may win awards, but generate few sales. The reason? Most often, this type of direct marketing campaign does not reach qualified prospects.

On-Demand Lead Generation: ‘The List’ 3.0  Jan 16, 2007 10:40 PM By Frank Vaculin

If there is one thing that sales and marketing executives can agree on, it






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