Marketing ARCHIVE

Review and Renew  Feb 01, 2007 10:30 PM By MCM staff

Multichannel merchants today face two fundamental challenges: Customer loyalty is declining, and competition is increasing. While these are forces that

Courting cross-channel Loyalty  Feb 01, 2007 10:30 PM By Jim Tierney

It’s no secret that the number of cross-channel customers has grown exponentially in recent years to more than 45 million in 2005 and that they tend to

Digging for gardening buyers  Feb 01, 2007 10:30 PM By Sherry Chiger

With the names of 6.8 million 12-month buyers available for rental or exchange during the third quarter of 2006, the consumer gardening category suffered

This year’s best and worst  Feb 01, 2007 10:30 PM By Herschell Gordon Lewis

Well, here we go again. Finding outstanding catalogs gets easier and easier, and finding less-than-effective catalogs gets more and more difficult. Even

Tell and show and tell some more  Feb 01, 2007 10:30 PM By Sherry Chiger

We were having dinner with friends when one of them complimented the outfit my daughter was wearing. I bought it from Lands’ End, I said. My friend shook

Holiday highlights  Feb 01, 2007 10:30 PM By Sherry Chiger

According to the National Retail Federation (NRF), 2006 holiday sales were up 4.4% from 2005. Whether that’s good news or bad depends on what you’d been

Sizing up SaaS  Feb 01, 2007 10:30 PM By Jeff Morris

Software as a service, or SaaS, is arguably the most talked-about trend in IT. Bill McNee, CEO of Westport, CT-based research firm Saugatuck Technology,

Golden Gate subsidiary to buy Blair Corp.  Feb 01, 2007 10:30 PM By MCM staff

On Jan. 23, four days after making a preliminary offer to buy the remaining shares of Blair Corp. that it didn’t already own, Appleseed’s Topco, a portfolio

RESOURCE GUIDE: POS software  Feb 01, 2007 10:30 PM By MCM staff

Historically point-of-sale (POS) systems didn’t do much more than record customers’ purchases and calculate change. Today’s systems, however, can administer

L.L. Bean leaning toward Canada  Feb 01, 2007 10:30 PM By Tim Parry

In continuing its international expansion plans, L.L. Bean has its sights set north of the border. Zane Shatzer, general manager of international new

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