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Marketing ARCHIVE

Make Sure Your Holiday Sales Analysis is Complete  Jan 16, 2007 10:34 PM By Steve Tamke

It

How to Use the Web to Launch a Product  Jan 10, 2007 10:37 PM By Julie Mason

Throwing a banner ad up, buying keywords on a search engine, and posting a press release to your Website may be your first thoughts when harnessing the Internet for product launches. But there is far more you can do.

Art & Artifact Parent Buys Bas Bleu  Jan 10, 2007 4:04 AM By Jim Tierney

Universal Screen Arts, the parent company of the Art & Artifact, Signals, Wireless, and What on Earth gifts catalogs, announced on Jan. 8 that it had acquired books cataloger Bas Bleu

Buffett’s Firm Buys TTI  Jan 09, 2007 3:35 AM By Jim Tierney

Berkshire Hathaway, the Omaha, NE-based holding company owned by billionaire Warren Buffett, on Dec. 22 announced it would buy Fort Worth, TX-based electronics components distributor TTI.

Unleashing the Potential of Transactional E-mail Messages  Jan 08, 2007 10:47 PM By Arthur Sweetser

Since the late nineties, marketers have been working hard to create more effective and efficient customer relationships through e-mail.

Today most are focused on optimizing their e-mail marketing efforts. But many don

When All You Know is an E-mail Address…  Jan 08, 2007 10:42 PM By David Rosen

With a large and active e-commerce marketing lists

How Many Web Buyers Will You Have for Next Year’s Catalog Circulation?  Jan 08, 2007 10:39 PM By Jim Coogan

Web buyers represent an ever-increasing portion of a catalog

Abacus Indicator  Jan 08, 2007 10:37 PM By MCM staff

According to the Abacus 2006 Multi-channel Annual Trend Report, sales trends continue to vary significantly by product category, ranging from increases of 75% to declines of 86%.

December Sales Roundup  Jan 05, 2007 3:58 AM By MCM staff

For the most part, this wasn

Donnelley Buys Another, Ends Shopping Spree  Jan 04, 2007 3:55 AM By Jim Tierney

The






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