Marketing ARCHIVE

Gift Recipients and Ship-tos Provide January Sales Opportunity  Nov 20, 2006 9:01 PM By Michelle Farabaugh

The holiday season is here and holiday orders are starting to flow in. Gift orders will continue to increase over the next three or four weeks as we approach the shipping cutoff for Christmas. It is important to make sure ship-tos and gift recipients are tracked and added to the marketing plan for January/February to leverage the potential new customer.

Applying New Marketing Fundamentals in the Internet Era  Nov 20, 2006 8:24 PM By Guy Maser

Achieving results is the core mandate of any business-to-business marketing strategy. Your goals are nothing less than gaining maximum, efficient exposure among your target audience, generating as many qualified leads as possible, and turning those leads into customers.

The 10 Days of Christmas: Maximizing Holiday Sales Dec. 15-25  Nov 20, 2006 6:30 PM By MCM staff

By now, the holidays are in full swing, and so are seasonal sales on your Web site. But this is no time to sit back and watch the revenues accumulate. With the holidays representing 20 percent of annual online sales, it’s crucial to capitalize on every opportunity to maximize conversions and revenues.

Financial Reports: Aramark, Talbots, Charming Shoppes, and More  Nov 16, 2006 5:51 AM By MCM staff

Aramark’s direct division ended the fiscal year in the red, while J. Jill dragged on Talbots’ bottom line during the third quarter.

Postal Reform Unlikely to Come Up for November Vote  Nov 16, 2006 5:05 AM By Mark Del Franco

For those holding out hope that Congress will past postal reform legislation during its lame-duck session will have to wait a little longer, as the prospect of the bill coming to a vote this week is unlikely

Dick’s Sporting Goods to Buy Golf Galaxy  Nov 15, 2006 5:13 AM By Jim Tierney

Pittsburgh-based Dick

Financial Reports: Staples, Eddie Bauer, NBTY  Nov 15, 2006 5:00 AM By MCM staff

Office supplies giant Staples and supplements manufacturer/marketer NBTY had fiscal results worth bragging about. That wasn’t the case for apparel cataloger/retailer Eddie Bauer, however.

The Latest Holiday Forecasts  Nov 14, 2006 3:36 AM By MCM staff

In the weeks leading up to Thanksgiving and Black Friday, reporters and editors are flooded with news releases about

Golden Gate, Sun Capital Acquire Eddie Bauer  Nov 13, 2006 10:18 PM By MCM staff

On Nov. 13, Golden Gate Capital and Sun Capital agreed to buy Redmond, WA-based cataloger/retailer Eddie Bauer for $614 million, including $328 million in debt.

Survey: Inaccurate Data Lead to Mail Waste  Nov 13, 2006 10:14 PM By MCM staff

The average business could be wasting more than $180,000 a year by sending out direct mail that is not relevant or does not reach the intended recipient due to inaccurate data, according to research commissioned by QAS, a Boston-based address management solutions provider.

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