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Marketing ARCHIVE

Transactional Data: The Missing Ingredient in Your Retail Marketing Strategy  Oct 11, 2006 8:26 PM By Claude Johnson

To acquire and retain customers, savvy retailers cannot simply say, “We have a nice product” or “We have lovely salespeople” or “We

Latest Survey: Fewer Expect to Spend on Electronics This Holiday  Oct 11, 2006 7:48 PM By MCM staff

Black Friday is just weeks away, which means surveys and predictions concerning holiday sales are as abundant as fallen leaves in Vermont.

Quinceanera Elegante Launches Web, Print Catalogs  Oct 11, 2006 2:55 AM By Jim Tierney

In Hispanic culture, the quinceanera

Storehouse Forced to Liquidate  Oct 10, 2006 4:39 AM By MCM staff

Home furnishings cataloger/retailer Storehouse is to close all 77 of its stores and its direct business following a court-ordered bankruptcy liquidation sale.

Base Marketing Investments on Customer Value  Oct 09, 2006 5:23 PM By Marc Fanelli

You

Abacus Indicator: Shift to Online Sales Increases  Oct 09, 2006 5:19 PM By MCM staff

According to the Abacus 2006 Multichannel Trend Report, the shift from call center sales to Website sales continues. In a benchmark group of multichannel merchants, 25% of direct sales were conducted via Websites in 2005, compared with 20% in 2004–a 25% increase year over year.

Breakfast With Bean  Oct 06, 2006 3:07 AM By Mark Del Franco

Though Leon Leonwood Bean barely had an eighth grade education, he mastered the golden rule of retailing: Sell good merchandise and treat the customers like human beings, and they will always come back for more.

Lands’ End Founder Gary Comer Dead  Oct 05, 2006 10:42 PM By MCM staff

Gary Comer, who founded apparel and home goods catalog giant Lands’ End, died in Chicago on Oct. 4.

Neiman Marcus: Send a Loved One to Outer Space This Christmas  Oct 05, 2006 3:00 AM By Tim Parry

Your spouse wants a 2001 BMW Individual M6 Convertible for Christmas, though you’d rather send him or her into outer space. But if you don’t get him or her the wheels, you could end up in the doghouse, albeit one that starts at $5,000.

Online Marketers, Shoppers Getting a Jump on Holiday 2006  Oct 05, 2006 2:32 AM By Heather Retzlaff

Consumers are gearing up to start the holiday season earlier this year, according to the 2006 eHoliday Mood Survey conducted by trade association Shop.org and comparison shopping Website Shopzilla,






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