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Marketing ARCHIVE

Multichannel Campaigns: Getting Your Data Together  Jul 31, 2006 9:00 PM By Katie Cole

In today

Using Database Marketing to Reach Business Influencers  Jul 31, 2006 8:51 PM By MCM staff

Want to improve your results? Mail to all the influencers in the customer company

Understanding Catalog Circulation Post Mortems  Jul 31, 2006 8:20 PM By Jim Coogan

Catalog circulation post mortems allow top management to examine what went right and what went wrong with catalog campaigns so that you can improve future campaigns. Circulation drives your catalog, and preparing the post mortem is the responsibility of the circulation manager.

Here are the critical pieces of a circulation post mortem:

Four Common Concerns of Online Chat and How to Address Them  Jul 25, 2006 7:47 PM By MCM staff

If your company is still not convinced that chat is right for your marketing team, it

Better Market Segmentation…Without Losing Your Marbles  Jul 24, 2006 10:51 PM By Dan McDade

Think back to your childhood

Why E-mail CPA Deals Can Wreck Your Brand  Jul 19, 2006 10:14 PM By Ken Magill

(Magilla Marketing) Jane Kaiser is extremely wary of cost-per-action e-mail deals. As far as the president of New York-based online marketing consultancy Eclipse Direct Marketing is concerned

Transforming the Multichannel Shopper: Getting Him to the Site  Jul 19, 2006 9:47 PM By Sherry Chiger

If you aren

Clapper Databases, the Metaverse, and the Future of Direct Marketing  Jul 19, 2006 7:10 AM By Tim Parry

Back in the 1980s, industry consultant Don Libey recalls he told a group of direct marketers about this up-and-coming medium called the Internet and how it would change everything everyone had ever learned about the tactic

Now’s the Time: Eight Tips to Make the Most of Cyber Monday  Jul 17, 2006 9:58 PM By Jim Coogan

Yes, it

Custom Prospect Databases: A Revolution, Not an Evolution  Jul 17, 2006 8:49 PM By Caryn L. Gray

In recent years, an increasing number of direct marketers are turning to private prospect databases as a means to combat the external forces that spoil their customer acquisition efforts. For marketers who use direct mail to acquire customers, challenges include declining response rates, list fatigue, lack of new names, shortened campaign times, and the need for timely postcampaign metrics. Not too long in our past, we could have dialed up our modeling efforts, but even sophisticated modeling techniques have their limitations against these industry forces.






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