Marketing ARCHIVE

Walking the forecasting TIGHTROPE  May 01, 2006 9:30 PM By Barbara Arnn

Forecasting inventory for seasonal demand takes philosopher George Santayana’s dictum Those who cannot remember the past are condemned to repeat it and

SENSORY MERCHANDISING  May 01, 2006 9:30 PM By Andrea Syverson

I was reading the latest J. Peterman catalog and came across this copy: Have you been feeling pokey recently? Not getting your Minimum Daily Requirement

Battle of the brands  May 01, 2006 9:30 PM By Mark Poirier

In 1971, 45 New York advertising agencies told Frank Perdue that he couldn’t brand a chicken. Chickens are commodities, they told him. Consumers don’t

Benchmark 2006 on E-commerce  May 01, 2006 9:30 PM By Sherry Chiger

We’ve all heard that it takes money to make money. That could be why respondents to this year’s Benchmark Survey on E-commerce are spending a mean 27%

Gaps across the channels  May 01, 2006 9:30 PM By Jim Okamura

My recent shopping trip to apparel merchant The Gap reinforced just how far we have to go in terms of fully realizing multichannel customer benefits at

Live from Direct Media Co-op: Rules of Co-op Database Engagement  Apr 27, 2006 5:50 AM By Sherry Chiger

White Plains, NY

Live from Direct Media Co-op: In Through Reiman’s Front Door  Apr 27, 2006 5:24 AM By Sherry Chiger

White Plains, NY

The Software Corner  Apr 26, 2006 10:57 PM By Ernie Schell

Ecometry Corp., a leading supplier of software for multichannel commerce, has expanded its partnership with Acquity Group to offer Ecometry

Speech-Enabled IVR: Money Maker or Money Pit?  Apr 25, 2006 10:22 PM By MCM staff

Speech-enabled interactive voice response (IVR) can reinforce your company

What 50 Years in Business Means for Insert Media  Apr 24, 2006 9:49 PM By Leon Henry

When you consider that there are very few insert/list brokers who have survived 50 years in business, it certainly is a testimonial to being able to earn enough to make the payroll and pay the rent every time it is due. On a serious basis, without undue modesty, it means that Leon Henry has seen a panorama of newly created media and been able to continue to promote a concept now taken for granted.






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