Marketing ARCHIVE

Gaps across the channels  May 01, 2006 9:30 PM By Jim Okamura

My recent shopping trip to apparel merchant The Gap reinforced just how far we have to go in terms of fully realizing multichannel customer benefits at

2006 Benchmark Report Contact Center  May 01, 2006 9:30 PM By Mark Del Franco

Despite the importance of keeping customers happy, merchants still have a way to go when it comes to improving service levels. According to Multichannel

Live from Direct Media Co-op: Rules of Co-op Database Engagement  Apr 27, 2006 5:50 AM By Sherry Chiger

White Plains, NY

Live from Direct Media Co-op: In Through Reiman’s Front Door  Apr 27, 2006 5:24 AM By Sherry Chiger

White Plains, NY

The Software Corner  Apr 26, 2006 10:57 PM By Ernie Schell

Ecometry Corp., a leading supplier of software for multichannel commerce, has expanded its partnership with Acquity Group to offer Ecometry

Speech-Enabled IVR: Money Maker or Money Pit?  Apr 25, 2006 10:22 PM By MCM staff

Speech-enabled interactive voice response (IVR) can reinforce your company

What 50 Years in Business Means for Insert Media  Apr 24, 2006 9:49 PM By Leon Henry

When you consider that there are very few insert/list brokers who have survived 50 years in business, it certainly is a testimonial to being able to earn enough to make the payroll and pay the rent every time it is due. On a serious basis, without undue modesty, it means that Leon Henry has seen a panorama of newly created media and been able to continue to promote a concept now taken for granted.

From Bricks to Clicks (and Back) with the Aid of Search  Apr 20, 2006 7:52 PM By Brian Quinton

Chicago

Shopping-Engine Feed Standardization Gets Cooking  Apr 20, 2006 7:44 PM By Brian Quinton

Earlier this year SearchLine wrote about an effort among a group of online retailers, e-commerce firms and Internet shopping engines to standardize procedures for submitting data feeds of products to online shopping engines and marketing around SKUs. Here

Live from the E-mail Authentication Summit: Classes of E-mail “Absolutely Inevitable”  Apr 20, 2006 5:32 AM By Ken Magill

Chicago–Different classes of e-mail are






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