MULTICHANNEL MERCHANT » MARKETING
MarketingJan 24, 2007 1:06 AM By Jim Tierney
Last week the U.S. Postal Service released revisions to its proposed mailing standards as part of the pending rate case, which if approved will be implemented in May.
MarketingJan 22, 2007 10:14 PM By Jim Coogan
Chances are that a customer or household that used to shop a lot but has no transactions has moved. Look at these dormant households as a suppression opportunity. Sometimes when households move, they don
MarketingJan 18, 2007 4:03 AM By Melissa Dowling
MarketingJan 18, 2007 3:24 AM By MCM staff
Gifts and housewares mailer Miles Kimball Co. will close its Las Vegas contact center on March 16 and move more than 100 jobs to Oshkosh, WI.
MarketingJan 18, 2007 3:09 AM By Melissa Dowling
MarketingJan 18, 2007 1:46 AM By Ken Magill
(Magilla Marketing) E-mail marketing still apparently has a long way to go in terms of integration and analysis. Sixty-five percent of marketers surveyed said they don
MarketingJan 17, 2007 9:32 PM By Jim Tierney
MarketingJan 17, 2007 4:39 AM By MCM staff
The assets of Tafford Manufacturing, a manufacturer/marketer of medical scrubs, shoes, and accessories, has been acquired by Tafford Uniforms
MarketingJan 16, 2007 10:47 PM By Jim Coogan
How can you tell if a new prospecting list you are testing for the first time has a chance of success? Look carefully at the gross-to-net percentage of a new list. If the new list doesn
MarketingJan 16, 2007 10:44 PM By Dan McDade
Each year, millions companies spend on business marketing strategies that involve one-off ads or direct mail pieces that may win awards, but generate few sales. The reason? Most often, this type of direct marketing campaign does not reach qualified prospects.
by Pau Sabria
Posted 2 days ago
Posted 2 days ago