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MULTICHANNEL MERCHANT » MARKETING
MarketingOct 03, 2006 12:54 AM By Mark Del Franco
Though legislators and mailers worked past midnight on Saturday night–the session adjourned at 12:25 a.m.– an agreement was not reached on a conference bill that resolved the differences between the Senate (S. 662) and House (H.R. 22) postal reform bills.
MarketingOct 03, 2006 12:12 AM By Brian Quinton
(Searchline) FootSmart, a direct retailer of foot and lower-body healthcare products through both catalogs and the Web, found itself in a bind managing its cross-selling opportunities on the product pages of its Website.
MarketingOct 02, 2006 9:04 PM By MCM staff
Specialty home furnishings cataloger/retailer Storehouse announced last week it is looking for a new strategic partner after its parent company, Rowe Cos., filed for bankruptcy.
MarketingOct 02, 2006 7:46 PM By Bill Singleton
Some customer data systems have wonderful table structures listing accounts and the contacts that make them up: items, orders taken, and orders shipped. The wonderful table missing from some elaborate, enterprise resource planning systems is the one that will tell the company how many times they have contacted their customers since those customers
MarketingOct 02, 2006 7:38 PM By Jim Coogan
Source codes teach us almost everything we need to know about catalog circulation.
MarketingOct 02, 2006 7:31 PM By MCM staff
Data Processing, or making your data useful. In this stage, your data are effectively transferred and standardized. Not surprisingly, this stage often involves the most time and effort.
MarketingOct 02, 2006 7:28 PM By Tim Parry
‘Tis the season for increasing catalog circulations, according to catalogers and list companies interviewed by MULTICHANNEL MERCHANT for its November 2006 issue.
MarketingOct 02, 2006 4:10 AM By Jim Tierney
The $14.4 billion Office Depot announced Thursday that it acquired a controlling interest in AsiaEC, one of the largest dealers of office products and services in China
MarketingOct 02, 2006 3:54 AM By MCM staff
Annual sales for Dallas-based cataloger/retailer The Neiman Marcus Group (NYSE: NMG.A), which mails the high-end Neiman Marcus and Horchow titles, increased 9%, to $4.1 billion
MarketingOct 01, 2006 9:30 PM By MCM staff
At some business-to-business catalogs, if you were to ask a salesperson what he or she thinks of the marketing folks, you might hear that the marketing