Marketing ARCHIVE

FTC: ISPs Better at Blocking “Harvesters”  Nov 30, 2005 2:07 AM By Ken Magill

Spammers are as busy as ever harvesting e-mail addresses, but Internet service providers block the vast majority of their attempts to flood consumers’ inboxes, according to a report released this week by the Federal Trade Commission.

How to Build Your Own E-mail Prospecting List  Nov 28, 2005 11:55 PM By MCM staff

The very idea of an e-mail blast to prospects can send shivers up a marketer

Live from ECMOD: E-mail Marketing and the Big Bounce  Nov 27, 2005 7:49 PM By Melissa Dowling

When it comes to e-mail marketing, all bounces, or returned e-mails, are not created equal, says consultant Amy Africa, director of EightByEight. In her Nov. 23 session,

Free Google Service Helps Watch Your Words  Nov 22, 2005 10:58 PM By Brian Quinton

There Google goes again, applying its special blend of category-disruptive dynamite to another part of the search marketing industry. This time the explosion has occurred in the Web analytics arena, with an announcement by the Mountain View CA-based engine that it will let Web advertisers and the Web publishers in its AdSense network access some basic Web tracking tools for free.

Financial Reports: Staples, Penney, School Specialty, and More  Nov 17, 2005 2:47 AM By MCM staff

Office supples giant Staples, general merchandiser J.C. Penney, educational supplier School Specialty, Galls parent company Aramark, and apparel cataloger/retailer Talbots post results.

Michigan E-Mail Registry to Go Live Next Week  Nov 04, 2005 7:51 PM By Ken Magill

After a three-month delay, Michigan

Making non-catalog lists work  Nov 01, 2005 10:30 PM By Mark Del Franco

Catalogers have traditionally shied away from nonresponse lists publication subscriber files, donor files, compiled files. If a gardening supply cataloger

Calling out  Nov 01, 2005 10:30 PM By MCM staff

Since its inception in 1997, corporate intranet software provider Mindbridge has grown at double-digit rates annually; it will hit about $5 million in

Making Sense of Postal Logistics  Nov 01, 2005 10:30 PM By John Fischer

Postal logistics is one of those pieces of jargon that people toss around a lot but can’t necessarily define. Generally speaking, it’s a matter of picking

Seeing signs of Santa  Nov 01, 2005 10:30 PM By Sherry Chiger

In August consumers who aren’t beginning to stock up on school supplies are buying replacement flip-flops for the ones they lost at the beach and grill






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