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Marketing ARCHIVE

A new look at the org chart  Feb 01, 2007 10:30 PM By Liz Kislik

Remember when the big debate was whether an Internet-based business could be housed inside a traditional catalog business or division, whether it had

The first five commandments of database content management  Feb 01, 2007 10:30 PM By Jim Wheaton

Welcome to a new quarterly column by Jim Wheaton, cofounder/principal of Wheaton Group, a Chicago-based data management, data mining, and decision sciences

Guitar Center to Buy Woodwind & the Brasswind–Again  Feb 01, 2007 3:09 AM By Jim Tierney

In the past two months, cataloger/retailer Guitar Center tried, but failed, to acquire South Bend, IN-based cataloger The Woodwind & the Brasswind. This week, though, its acquisition of the multititle mailer has been approved

Merz’s Smallflower.com Grows  Feb 01, 2007 3:06 AM By MCM staff

Merz Apothecary is proof that even small, old-time retailers can become successful multichannel merchants. The company, which has had a shop in Chicago for more than 130 years,

RedEnvelope 3Q Sales, Income Up  Feb 01, 2007 1:45 AM By MCM staff

Third-quarter net revenue for San Francisco-based gifts cataloger RedEnvelope increased 7.5%,

The 10-Year Customer  Feb 01, 2007 1:41 AM By Michael Greenberg

Lifetime value-based decision making has captured the spotlight recently with the launch of uTango, which promises up to $1 million to couples who meet spending targets over the long term.

3PL Providers: Beyond Drop-Shipping  Jan 31, 2007 8:52 PM By Kevin Faeger

As businesses develop, management teams must continually implement new strategies and ideas to help manage this growth. In many instances this involves the outsourcing of the shipping and fulfillment departments to third-party logistics (3PL) provider. These providers typically offer a set of services that cater to the needs of midsize and large companies that require multiple packaging, shipping, and storage solutions.

Paper Manufacturers Abitibi, Bowater to Merge  Jan 30, 2007 3:44 AM By Jim Tierney

In a deal that will create the third largest public paper and forest products company in North America, Montreal-based Abitibi Consolidated and Greenville, SC-based Bowater today agreed to combine companies

Circulation Tools to Manage the Flood of Web Buyers  Jan 29, 2007 10:02 PM By Jim Coogan

Catalogers are getting a flood of Web buyers and the percentage of orders placed on the web continues to steadily increase. What new challenges are posed to catalog circulation managers by these Web orders?

When Should You Mail To Institutions?  Jan 29, 2007 9:57 PM By MCM staff

Timing is a critical element in business-to-institution (b-to-i) campaigns. In fact, it is so important that choosing when to mail will directly affect how successful you will be.






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