MULTICHANNEL MERCHANT » MARKETING
MarketingFeb 01, 2007 10:30 PM By Liz Kislik
Remember when the big debate was whether an Internet-based business could be housed inside a traditional catalog business or division, whether it had
MarketingFeb 01, 2007 10:30 PM By Jim Wheaton
Welcome to a new quarterly column by Jim Wheaton, cofounder/principal of Wheaton Group, a Chicago-based data management, data mining, and decision sciences
MarketingFeb 01, 2007 3:09 AM By Jim Tierney
In the past two months, cataloger/retailer Guitar Center tried, but failed, to acquire South Bend, IN-based cataloger The Woodwind & the Brasswind. This week, though, its acquisition of the multititle mailer has been approved
MarketingFeb 01, 2007 3:06 AM By MCM staff
Merz Apothecary is proof that even small, old-time retailers can become successful multichannel merchants. The company, which has had a shop in Chicago for more than 130 years,
MarketingFeb 01, 2007 1:45 AM By MCM staff
Third-quarter net revenue for San Francisco-based gifts cataloger RedEnvelope increased 7.5%,
MarketingFeb 01, 2007 1:41 AM By Michael Greenberg
Lifetime value-based decision making has captured the spotlight recently with the launch of uTango, which promises up to $1 million to couples who meet spending targets over the long term.
MarketingJan 31, 2007 8:52 PM By Kevin Faeger
As businesses develop, management teams must continually implement new strategies and ideas to help manage this growth. In many instances this involves the outsourcing of the shipping and fulfillment departments to third-party logistics (3PL) provider. These providers typically offer a set of services that cater to the needs of midsize and large companies that require multiple packaging, shipping, and storage solutions.
MarketingJan 30, 2007 3:44 AM By Jim Tierney
In a deal that will create the third largest public paper and forest products company in North America, Montreal-based Abitibi Consolidated and Greenville, SC-based Bowater today agreed to combine companies
MarketingJan 29, 2007 10:02 PM By Jim Coogan
Catalogers are getting a flood of Web buyers and the percentage of orders placed on the web continues to steadily increase. What new challenges are posed to catalog circulation managers by these Web orders?
MarketingJan 29, 2007 9:57 PM By MCM staff
Timing is a critical element in business-to-institution (b-to-i) campaigns. In fact, it is so important that choosing when to mail will directly affect how successful you will be.
by Jamin Dick
Posted 2 days ago
by Curt Barry
Posted 7 days ago