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Marketing ARCHIVE

Clean Up Your B-to-B Sales and Marketing Database  Aug 07, 2006 8:51 PM By MCM staff

It can be a big waste of money and time to market to someone who isn’t there to receive your message. It can also be costly to keep mailing or calling contacts who are not interested in what you have to offer. So it’s important to keep your database clean. Here’s a few suggestions on how to do it.

Reasons to Rely On Your Daily Sales Flash  Aug 07, 2006 8:43 PM By Jim Coogan

The daily sales flash provides the most actionable, statistically significant data to circulation managers and top management. It tells how the catalog business

E-MAIL CREATIVE: What Works and What Doesn’t  Aug 01, 2006 9:30 PM By Ken Magill

Imagine creating and sending a print mail piece only to find out that before delivering it, the U.S. Postal Service stripped out the graphics and put

Top cats  Aug 01, 2006 9:30 PM By Sherry Chiger

Wall Street pundits used to say, As General Motors goes, so goes the nation. Given GM’s fortunes of late, it’s a good thing the financial experts no longer

A data match made in heaven  Aug 01, 2006 9:30 PM By Tim Parry

Joe and Ted both spend the same amount of money annually with a multichannel electronics merchant. But by analyzing both behavioral and demographic data

Delving into data-driven marketing  Aug 01, 2006 9:30 PM By Gina Valentino

This month we introduce a new columnist to MULTICHANNEL MERCHANT: Gina Valentino, owner of Kansas City, MO-based consultancy Hemisphere Marketing. In

British invasion  Aug 01, 2006 9:30 PM By Heather Retzlaff

The British are coming or at least, their catalogs are. About a decade after several U.S. catalogers including Lands’ End, Peruvian Connection, and Talbots

Multichannel Campaigns: Getting Your Data Together  Jul 31, 2006 9:00 PM By Katie Cole

In today

Using Database Marketing to Reach Business Influencers  Jul 31, 2006 8:51 PM By MCM staff

Want to improve your results? Mail to all the influencers in the customer company

Understanding Catalog Circulation Post Mortems  Jul 31, 2006 8:20 PM By Jim Coogan

Catalog circulation post mortems allow top management to examine what went right and what went wrong with catalog campaigns so that you can improve future campaigns. Circulation drives your catalog, and preparing the post mortem is the responsibility of the circulation manager.

Here are the critical pieces of a circulation post mortem:






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