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Marketing ARCHIVE

Plow & Hearth’s new city address  Dec 01, 2006 10:30 PM By Jim Tierney

Having established its niche as a seller of country living products, Plow & Hearth is now going after city slickers. The Madison, VA-based cataloger/retailer

Sometimes a fantasy  Dec 01, 2006 10:30 PM By MCM staff

How would you like to be the person responsible for finding the fantasy gifts that appear in the annual Neiman Marcus Christmas Book? It may sound fun,

Gone to the Dogs  Dec 01, 2006 10:30 PM By Sherry Chiger

In honor of the holidays, and as a break from all the M&A news (R.R. Donnelley buying Banta, infoUSA buying Rubin Response, Golden Gate buying everyone

FORWARD MARCH  Dec 01, 2006 10:30 PM By MCM staff

The end of the year is often a time for reflection. But rather than rehash the past, we decided to reflect on the future. Executives from a quartet of

Double the deals  Dec 01, 2006 10:30 PM By Jim Tierney

Sixteen mergers and acquisitions took place during the third quarter, double the number of transactions that occurred during the third quarter of last

Transcat transformed by turnaround  Dec 01, 2006 10:30 PM By Jim Tierney

Just four years ago, test, measurement, and calibration instruments distributor Transcat reported a net loss of $6.6 million. Since then, the Rochester,

Critical issues and trends  Dec 01, 2006 10:30 PM By Sherry Chiger

At first glance, the financial picture for the respondents to Multichannel Merchant’s Benchmark Survey on Critical Issues and Trends looks rosy. Seventy-one

R.R. Donnelley’s DOMINATION  Dec 01, 2006 10:30 PM By Jim Tierney

The Oct. 31 announcement that printer R.R. Donnelley & Sons had agreed to acquire competitor Banta Corp. had some industry watchers unsure whether to

Fingerhut finds its way to Today’s Home  Dec 01, 2006 10:30 PM By Heather Retzlaff

Fingerhut introduced Today’s Home, a ” home furnishings and housewares catalog in September.

A peek under the covers  Dec 01, 2006 10:30 PM By Herschell Gordon Lewis

Have you noticed a peculiar mini-movement among some catalogs: a cover illustration totally unrelated to what’s for sale inside? Hmmm. Trying to analyze






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