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MULTICHANNEL MERCHANT » MARKETING
Relying on an incomplete view of your customers is a sure way to doom your database marketing efforts to failure, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Abacus.
Business-to-business marketers are realizing the benefits of online chat functionality. By integrating chat into their marketing programs, b-to-b companies can improve the chances of converting their best prospects into qualified sales leads. Real-time chat lets organizations sell to people who are ready to buy, accelerating the entire selling process. And instead of cold-calling lists, sales teams can focus valuable time and effort on people exhibiting actual buying behavior.
Here are five easy steps for maximizing the value of chat.
The state of Washington has settled with representatives of two California businesses it accused of spamming the Seattle school district in violation of the federal Can-Spam Act, the state
So what exactly do new employees need to learn about the call center? We asked agents and supervisors alike what the missing pieces were and below is their
With fall and holiday planning well under way, how do mailers get more out of the cooperative database, increase response rates, and find new sources of prospecting names? Here are several advanced tactics:
Successful multichannel integration begins with operations. Customers receiving promotions encouraging them to cross channels expect universal service. In other words, if they can buy unconditionally from the catalog, Internet, and/or store, they should be able to return, exchange, and resolve any issue at any channel.
Chicago–In the end, product will be your biggest differentiator. That was the thrust of the opening segment of
Chicago–Consumer catalogers have embraced co-operative databases for years. Business-to-business marketers are finally following suit.