Marketing ARCHIVE

Four Ways to Turn Your Customer Service Center into a Profit Center  Feb 28, 2006 8:55 PM By Greg Gianforte

Customer service has always supported corporate growth by keeping customers happy and ensuring their ongoing loyalty. But the challenges of today’s business environment demand that customer service take advantage of its unique capabilities and opportunities to make a more substantial contribution to the top line.

The ABCs of “Click to Call”  Feb 28, 2006 8:52 PM By John Federman

Recently e-commerce media buzz has focused around click-to-call technology, with Internet search giants Google and Yahoo! testing ways to enable immediate Web-to-phone connections between buyers and sellers through their local search ads. But what exactly is click-to-call, and what does it mean to you?

Six Short-Term Tactics to Hone Circulation  Feb 27, 2006 9:20 PM By Jim Coogan

Here are six database tactics to improve your circulation and results in the short term

Financial Reports: Guitar Center, J.C. Penney, Office Depot  Feb 18, 2006 2:17 AM By MCM staff

Westlake Village, CA-based Guitar Center (Nasdaq: GTRC) posted a 21.6% increase in direct response net sales, including revenue from the Musician

Why Service Initiatives Fail  Feb 15, 2006 9:02 PM By Debra Ellis

Companies everywhere are struggling with the dynamics of how to profitably grow their business in a changing economy. Customers continue to demand exceptional service even when sales and profitability are declining. Employees are disgruntled, and shareholders are dismayed. Management is searching for the key to success and finding that all roads seem to lead to customer service.

Three Alternatives to Product-Level Marketing  Feb 13, 2006 9:22 PM By Jim Coogan

Several of the cooperative databases collect product-level data. Marketers are finding product-level data very useful in data mining for customers who buy specific products through direct marketing. But using the co-ops

Business Objects Acquires Firstlogic  Feb 13, 2006 9:08 PM By Tim Parry

Business intelligence solution provider Business Objects agreed to acquire privately held data-quality software and services provider Firstlogic on Feb. 8. Business Objects will pay approximately $69 million in an all-cash transaction.

How Many Times Should You Mail to Your Housefile?  Feb 13, 2006 8:39 PM By Stephen R. Lett

A consumer catalog company typically mails to its housefile 11 times a year, while a business-to-business cataloger mails on average 15 times to its customers. Does that sound like awful lot of mailings to you? If so, your business might be able to benefit from an increase in the number of drops to your housefile.

E-mail Executives Back AOL-Goodmail Deal  Feb 09, 2006 2:30 AM By Ken Magill

After an initial outcry over AOL

AOL-Goodmail Deal Called Money Grab  Feb 06, 2006 11:16 PM By Ken Magill

AOL






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