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Marketing ARCHIVE

MultiChannel Integration 101  May 11, 2006 12:15 AM By Debra Ellis

Successful multichannel integration begins with operations. Customers receiving promotions encouraging them to cross channels expect universal service. In other words, if they can buy unconditionally from the catalog, Internet, and/or store, they should be able to return, exchange, and resolve any issue at any channel.

ACCM Show Daily: Branding, the B-to-B Way  May 10, 2006 4:54 PM By Jim Tierney

Chicago–In the end, product will be your biggest differentiator. That was the thrust of the opening segment of

ACCM Show Daily: B-to-bers Love Co-op Databases Too  May 10, 2006 4:48 PM By Mark Del Franco

Chicago–Consumer catalogers have embraced co-operative databases for years. Business-to-business marketers are finally following suit.

Best, Worst Tactics for Growing E-mail Lists  May 10, 2006 4:42 PM By MCM staff

Chicago–In a survey conducted by Atlanta-based e-mail services provider Silverpop, e-mail marketers ranked online marketing/search; offline advertising/direct marketing; trade shows; and cross-promotions as the four most successful methods of growing their e-mail lists

ACCM Show Daily: Power Forum Panelists Predict “Extreme” Marketing  May 09, 2006 9:49 AM By MCM staff

What does the future hold for you? Get ready for extreme marketing, according to the participants in yesterday

ACCM Show Daily: E-mail Critiques–Function Before Form  May 09, 2006 9:43 AM By Heather Retzlaff

Chicago–Yesterday

Can You Believe Your Customer or Traditional Market Research?  May 08, 2006 3:57 AM By Mike T. Davis

One of the most common objectives of market research is to find the customers’ wants and wishes, or their hot buttons. But what if traditional market research identifies the wrong hot buttons? What if conventional market research singles out hot buttons that will freeze your finger? What if standard market research uses a malfunctioning thermometer?

The Five Keys to Successful Enterprise Marketing Management  May 08, 2006 3:45 AM By Bill Marjot

EMM can mean many things to many marketers, but it typically consists of strategic and marketing planning, financial management, marketing resource management, data integration, information storage, campaign management, customer analytics, Web analytics, personalization, interaction management, channel management, and marketing performance.

B-to-B Matchbacks: Address Level vs. Name Level  May 08, 2006 3:33 AM By Sandy Wolstencroft

Matchbacks on business-to-business files are more complicated than on consumer files. If you title slug, the only way to match is at the address level. If you mail by name, the match rate is low because often the contact person has changed.

ACCM Show Daily: What’s News in the Exhibit Hall  May 06, 2006 3:25 AM By MCM staff

What better place to introduce products and services for multichannel merchants than at the largest conference for multichannel merchants. Here






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