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Marketing ARCHIVE

When All You Know is an E-mail Address…  Jan 08, 2007 10:42 PM By David Rosen

With a large and active e-commerce marketing lists

How Many Web Buyers Will You Have for Next Year’s Catalog Circulation?  Jan 08, 2007 10:39 PM By Jim Coogan

Web buyers represent an ever-increasing portion of a catalog

Abacus Indicator  Jan 08, 2007 10:37 PM By MCM staff

According to the Abacus 2006 Multi-channel Annual Trend Report, sales trends continue to vary significantly by product category, ranging from increases of 75% to declines of 86%.

December Sales Roundup  Jan 05, 2007 3:58 AM By MCM staff

For the most part, this wasn

Donnelley Buys Another, Ends Shopping Spree  Jan 04, 2007 3:55 AM By Jim Tierney

The

Siegler & Co., Treasures From a Bygone Era Titles Shut Down  Jan 04, 2007 3:18 AM By Mark Del Franco

MULTICHANNEL MERCHANT has learned that the gifts catalogs Siegler & Co. and Treasures From a Bygone Era closed down before the holidays.

Four Principles of Strategic Planning  Jan 04, 2007 3:01 AM By Al Bessin

One of the best things about being a consultant is the opportunity to see so many kinds of businesses.

Ask the Fulfillment Doctor: Dashboard Dials  Jan 03, 2007 9:50 PM By Curt Barry

Imagine a series of dials in the corporate cockpit that reflect key indicators in customer service, sales tracking, and profitability. When tightly structured, these dials can give management an accurate and timely picture of the business

Mailing Inactive E-mail Addresses Can Be Big Trouble  Jan 03, 2007 9:27 PM By Ken Magill

(Magilla Marketing) With Internet service providers using consumer spam complaints to decide which incoming e-mail to block, housefile hygiene is taking on a new meaning, according to one expert.

Show Me the Data: Slim Down Your Customer File  Jan 02, 2007 9:32 PM By Bill Singleton

Many people gain holiday weight. Your customer file can also gain weight that can make it sluggish and less efficient. The start of a new year is a great time to trim your customer information for two significant reasons.






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