Subscribe


 

Marketing ARCHIVE

Top Eight Multichannel Strategies to Drive Sales  Apr 19, 2006 4:52 AM By MCM staff

A customer who purchases from two channels is worth three times as much as a single-channel customer. A customer who purchases from three channels (catalog, Internet, and stores) can yield five to six times the value of a single-channel buyer.

Implied Opt-In: A Useful Permission Marketing Tool or Spam?  Apr 19, 2006 3:32 AM By Page Duffy

By now most marketers know, and should be using, the commonly accepted protocols for obtaining permission from prospects and customers to send them commercial e-mail.

A Baker’s Dozen of Tests  Apr 08, 2006 1:02 AM By Jim Coogan

Looking for new

A Look at Speech IVR  Apr 05, 2006 9:44 PM By Darrell Knight

IVR is catching on because consumers are finally becoming comfortable with the technology of talking to computers.

State Kids’ No-E-Mail Bills Dead  Apr 05, 2006 12:01 AM By Ken Magill

The kids

One in Five Permission-Based E-mails Filtered: Return Path  Apr 04, 2006 11:54 PM By Ken Magill

An average of 20.5% of permission-based e-mails in the second half of 2005 either ended up in recipients

Study: Poorly Managed Customer Data Lead to Lost Revenue  Apr 02, 2006 7:49 AM By MCM staff

Businesses worldwide lose an estimated 6% of annual revenue due to poor management of customer data, according to a survey into global data quality by QAS, a division of Experian’s Marketing Services Business. In comparison, businesses in the United States admit to losing 7.3% of revenue.

E-mail Metrics That Matter  Apr 01, 2006 10:30 PM By Ken Magill

What should you be measuring in your e-mail acquisition and retention campaigns? Click rates? Open rates? Revenue per e-mail? E-mail metrics have been

Is this really a catalog?  Apr 01, 2006 10:30 PM By Herschell Gordon Lewis

The cover of a catalog says, with ruthless competitive truth: Whatever it is, you can get it on eBay. Oh, eBay has a catalog? You bet it does, and it’s

Technology Calling  Apr 01, 2006 10:30 PM By MCM staff

Within the contact center space, voice over Internet protocol (VoIP) has been hyped a long time, says Gary Barnett, the Chicago-based chief technology






© 2014, Access Intelligence, LLC. All rights reserved.