Marketing ARCHIVE

Targeting Your B2B Lead Generation  Oct 30, 2006 11:42 PM By MCM staff

When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution. How do you go about finding those companies and how do you find the level of contacts you need from within the companies? Here are seven strategies:

Brookstone’s Picks Co-ops Over List Rentals  Oct 30, 2006 11:37 PM By Tim Parry

Merrimack, NH-based gifts and gadgets merchandiser Brookstone says it will save “seven figures” a year by turning to the co-ops in lieu of traditional list brokers and managers.

‘Tis The Season to Lock Out Customer Data Breaches  Oct 30, 2006 11:31 PM By Gary Palgon

Many are predicting the 2006 holiday season will be the busiest yet. Whether they set foot in the store, or click the mouse a few times, customers will be buying in droves

Live from ECMOD: U.S. Experts Predict What Lies Ahead  Oct 27, 2006 1:53 AM By Sherry Chiger

London–”Multipositional marketing” and “e-bops” may not be buzzwords yet. But if several of the speakers here at the European Catalogue and Mail Order Days have their way, they soon will be.

Live from ECMOD: No Escaping Online PR  Oct 27, 2006 1:46 AM By Sherry Chiger

London–Online public relations isn’t simply a matter of devoting a section on your Website to press releases and the phone number of your PR contact–though that is a key, and often overlooked, tool.

Lane Bryant Catalog Becoming Woman Within  Oct 26, 2006 7:43 PM By Jim Tierney

A year before multititle mailer Redcats USA loses the rights to the Lane Bryant Catalog, it has revealed its new name for the venerable plus-size women’s apparel brand: Woman Within.

Haband Bought By Golden Gate Capital  Oct 26, 2006 2:47 AM By Mark Del Franco

In a move that fulfills its quest to become a billion-dollar family of apparel companies, private equity firm Golden Gate Capital has acquired low-end apparel marketer Haband Co.

Yankee Candle Co. Sold  Oct 26, 2006 2:44 AM By Jim Tierney

Scented candles manufacturer/marketer Yankee Candle Co., announced today it was sold for $1.4 billion to an affiliate of Chicago-based private equity firm Madison Dearborn Partners.

Live from ECMOD: The DaVinci Code, Hold the DaVinci  Oct 26, 2006 12:23 AM By Sherry Chiger

London–What does “The DaVinci Code” have in common with catalog creative? Plenty, according to Lois Boyle, president/chief creative officer for Mission, KS-based consultancy J. Schmid and Associates.

Marketing from the Back-end  Oct 25, 2006 9:11 PM By Debra Ellis

Reducing fulfillment costs becomes the driving force in many companies. Unfortunately, this creates a dichotomy. On one side, costs are reduced, increasing short-term profitability. The other side is a reduction of service that alienates customers. It reduces growth and long-term profitability. The challenge is to find a balance between service and expense.

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