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Marketing ARCHIVE

Catalog redesign invigorates Kripalu  Jan 01, 2007 10:30 PM By Jim Tierney

The Kripalu Center for Yoga & Health promises a world of yoga, holistic health, and self-discovery at its facility in the Berkshires in western Massachusetts.

TIPS for home-party success  Jan 01, 2007 10:30 PM By MCM staff

The notion of having the opportunity to spend more time in front of prospective customers demonstrating the features and benefits of products and a variable

Postal reform bill passes at last  Jan 01, 2007 10:30 PM By Mark Del Franco

In the waning hours of the 109th Congress and after 11 years of failed attempts legislators passed a historic postal reform bill just before 4 a.m. on

Women’s apparel buyers return  Jan 01, 2007 10:30 PM By Sherry Chiger

After a bit of a lull, women’s apparel buyers got busy placing orders again. For the third quarter of 2006, the names of 33.3 million 12-month buyers

Still waiting for the holiday rush  Jan 01, 2007 10:30 PM By Sherry Chiger

As multichannel merchants entered the holiday shopping season in earnest, Catalog Tracker received 522 consumer catalogs in October. That’s up 26% from

Postal reform time line  Jan 01, 2007 10:30 PM By MCM staff

January 1995 Rep. John M. McHugh (D-NY) is appointed U.S. Postal Service subcommittee chairman. June 1996 McHugh introduces H.R. 3717, the first postal

THE 411 on PLM  Jan 01, 2007 10:30 PM By MCM staff

Many merchants who have done quite well selling products manufactured by others are deciding to make some goods of their own. According to a study by

Bass Pro E-mail Conversions Skyrocket with Reviews, Browse-Based Offers  Dec 21, 2006 4:22 AM By Ken Magill

(Magilla Marketing) Bass Pro Shops has boosted its conversion-to-sale rates dramatically by including customer product reviews in its outbound e-mail and by sending messages based on Website visitors’ browsing behavior,

R.R. Donnelley to Buy Perry Judd’s  Dec 21, 2006 2:46 AM By Jim Tierney

In a move that surprised some industry watchers, printer R.R. Donnelley & Sons announced on Dec. 20 that it has agreed to acquire fellow printer Perry Judd

President Bush Signs Postal Reform Bill  Dec 21, 2006 1:51 AM By MCM staff

It’s official: On Dec. 20, President Bush signed H.R. 6407, the Postal Reform and Accountability Act, into law.






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