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Marketing ARCHIVE

Bass Pro E-mail Conversions Skyrocket with Reviews, Browse-Based Offers  Dec 21, 2006 4:22 AM By Ken Magill

(Magilla Marketing) Bass Pro Shops has boosted its conversion-to-sale rates dramatically by including customer product reviews in its outbound e-mail and by sending messages based on Website visitors’ browsing behavior,

R.R. Donnelley to Buy Perry Judd’s  Dec 21, 2006 2:46 AM By Jim Tierney

In a move that surprised some industry watchers, printer R.R. Donnelley & Sons announced on Dec. 20 that it has agreed to acquire fellow printer Perry Judd

President Bush Signs Postal Reform Bill  Dec 21, 2006 1:51 AM By MCM staff

It’s official: On Dec. 20, President Bush signed H.R. 6407, the Postal Reform and Accountability Act, into law.

Resolving the Disconnect Between Catalogers and Web Merchants  Dec 21, 2006 1:17 AM By Jim Coogan

There seems to be a disconnect between traditional catalog circulation managers and Web marketers. Multichannel merchants need to understand the gap between the two disciplines to maximize the potential of traditional catalogs and of the web.

Frederick’s of Hollywood to Merge with Movie Star  Dec 20, 2006 9:06 PM By Mark Del Franco

In a deal designed to lower sourcing costs and improve gross margins, women

Doctors Foster and Smith Plans Equine Line  Dec 20, 2006 8:45 PM By Heather Retzlaff

After almost 25 years of selling pet supplies for Fido and Fluffy, Doctors Foster and Smith will begin offering supplies for Trigger in early 2007.

Guitar Center Not Buying Woodwind & Brasswind After All  Dec 20, 2006 8:28 PM By MCM staff

Cataloger/retailer Guitar Center announced that its Nov. 22 agreement to purchase substantially all the assets of Dennis Bamber, which operates as multititle mailer The Woodwind & Brasswind, has been terminated

Golf Galaxy 3Q Loss Widens  Dec 20, 2006 8:09 PM By MCM staff

Third-quarter net sales for Eden Prairie, MN-based cataloger/retailer Golf Galaxy rose 45%, to $46.0 million for the three months ended Nov. 25.

The Customer-Data Diet: Smaller Portions Can Yield Greater Satisfaction  Dec 18, 2006 7:37 PM By Steve Schultz

How do you know when you have had too much data lately? By and large, we have come to believe that more is better

Don’t Be Shy About Making Conversational Marketing  Dec 18, 2006 7:28 PM By MCM staff

Selling products and services through multiple channels offers a number of touch points where you can gather information from customers or potential customers






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