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Marketing ARCHIVE

Get in on the party  Jan 01, 2007 10:30 PM By Tim Parry

Much as the Internet was expected to cause the demise of the print catalog, about five years ago many were predicting that the Web would be the death

Business marketers booming  Jan 01, 2007 10:30 PM By Jim Tierney

For most of the business-to-business merchants and computer products marketers tracked by Multichannel Merchant, the third quarter reflected robust revenue

Making good ideas work  Jan 01, 2007 10:30 PM By Gina Valentino

Generating marketing ideas to increase sales, build the customer file, influence shopping on the Web, or persuade prospects to make their first purchase

Fulfilling Urban’s legend  Jan 01, 2007 10:30 PM By MCM staff

As director of distribution, Ken McKinney is responsible for all distribution, fulfillment, and transportation functions for Philadelphia-based Urban

Harvesting fresh creative  Jan 01, 2007 10:30 PM By MCM staff

Operating a farm is hard work and running a catalog of products for farmers no doubt has its challenges too. Hoping for a bumper crop of fresh ideas,

CLEANING UP  Jan 01, 2007 10:30 PM By Tim Parry

With a postal rate increase on the horizon, you might expect catalogers to be agonizing over their mailing plans and slashing circulation. But so far,

Integrating the marketing plan  Jan 01, 2007 10:30 PM By Steve Trollinger

Welcome to our newest series, Cracking the multichannel code. The multichannel code the Holy Grail of multichannel marketing success is something that

Bass Pro E-mail Conversions Skyrocket with Reviews, Browse-Based Offers  Dec 21, 2006 4:22 AM By Ken Magill

(Magilla Marketing) Bass Pro Shops has boosted its conversion-to-sale rates dramatically by including customer product reviews in its outbound e-mail and by sending messages based on Website visitors’ browsing behavior,

R.R. Donnelley to Buy Perry Judd’s  Dec 21, 2006 2:46 AM By Jim Tierney

In a move that surprised some industry watchers, printer R.R. Donnelley & Sons announced on Dec. 20 that it has agreed to acquire fellow printer Perry Judd

President Bush Signs Postal Reform Bill  Dec 21, 2006 1:51 AM By MCM staff

It’s official: On Dec. 20, President Bush signed H.R. 6407, the Postal Reform and Accountability Act, into law.






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