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Marketing ARCHIVE

Only Natural Pet Store revamps e-newsletter  Oct 01, 2006 9:30 PM By Heather Retzlaff

It’s the Year of the Dog in the Chinese calendar, and Boulder, CO-based Only Natural Pet Store, which sells a number of products for dogs, decided this

Conducting a Multichannel Creative Critique  Oct 01, 2006 9:30 PM By MCM staff

When was the last time you critiqued your print catalog or considered the creative presentation of your Website? More important, do you typically consider

Coping with change  Oct 01, 2006 9:30 PM By Liz Kislik

The more things change, the more they remain the same, as the saying goes. And that’s what most employees expect of corporate change initiatives. Employees

Movers & shakers  Oct 01, 2006 9:30 PM By MCM staff

Charming Shoppes, a multi-channel apparel merchant based in Bensalem, PA, has promoted Edwin Neumann to senior vice president/chief financial officer,

Golden Gate gobbles another  Oct 01, 2006 9:30 PM By Jim Tierney

San Francisco-based private equity firm Golden Gate Capital Corp. is wasting no time in its quest to build a billion-dollar family of apparel companies.

back word  Oct 01, 2006 9:30 PM By MCM staff

Pluto’s plummet inspires Discovery poll The news that Pluto had been demoted from planet to mere dwarf planet by the International Astronomical Union

Building a targeted e-mail list  Oct 01, 2006 9:30 PM By Tim Parry

Growing an e-mail database isn’t a simple task for multichannel merchants. In fact, in its annual e-mail list growth survey, Atlanta-based e-mail services

Bassett Furniture cozies up to cataloging  Oct 01, 2006 9:30 PM By Jim Tierney

Bassett Furniture may have been founded in 1902, but that doesn’t mean the Greensboro, NC-based manufacturer/retailer isn’t willing to try something new.

Shiny New Penney  Oct 01, 2006 9:30 PM By Tim Parry

Five years ago J.C. Penney was a stodgy, tired department store chain that also had a Website and mailed a general merchandise big book catalog. Fast-forward

Q&A: Christian Feuer on acquisitions  Oct 01, 2006 9:30 PM By MCM staff

As mergers and acquisitions continue to dominate the headlines, the movers and shakers involved often talk about those value-add benefits that can cut






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