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Marketing ARCHIVE

S&S helping curb kid obesity  Nov 01, 2006 10:30 PM By Mark Del Franco

There’s no question that childhood obesity is a growing problem in the U.S.: According to a 2003 study for the Centers for Disease Control (CDC), every

Naturalizer’s brand makeover lifts sales  Nov 01, 2006 10:30 PM By Heather Retzlaff

One look at the revamped Naturalizer catalog and it’s clear that these are not your mother’s Naturalizers. The St. Louis-based manufacturer/merchant of

Caught in the Net  Nov 01, 2006 10:30 PM By Heather Retzlaff

A year after launching a Website selling its outdoor sporting gear and clothing in 1996, Recreational Equipment Inc. (REI) installed Internet kiosks in

NEW CATALOGS  Nov 01, 2006 10:30 PM By MCM staff

The Y Catalog The desire to bring awareness to the notion of seva, or the spirit of service, inspired the launch of the Y Catalog of yoga products in

Creativity Comes Alive  Nov 01, 2006 10:30 PM By Andrea Syverson

The words of the author/theologian/educator/civil-rights leader Howard Thurman stopped me in my tracks: Don’t ask yourself what the world needs. Ask yourself

Guitar Center sells online at last  Nov 01, 2006 10:30 PM By Jim Tierney

Although Guitar Center has had a Website since 1995, visitors could not buy product from the site. But in late June the Westlake Village, CA-based retailer

Booking the book buyers  Nov 01, 2006 10:30 PM By Sherry Chiger

Maybe it’s due to the growing popularity of music downloads. Or maybe it’s because category killers such as Amazon.com and BN.com continue to gobble up

mc3 and the leadership gap  Nov 01, 2006 10:30 PM By MCM staff

MULTICHANNEL MERCHANT welcomes a new columnist to the fold: Love Goel, chairman/CEO of Growth Ventures Group, a multichannel retail investment firm based

Fair Indigo catalog hits the mail  Nov 01, 2006 10:30 PM By Mark Del Franco

Four former Lands’ End executives have joined forces to create Fair Indigo, a multichannel apparel company with a socially conscious message. Calling

Some question May 6 postal increase date  Nov 01, 2006 10:30 PM By Mark Del Franco

Postmaster General Jack Potter said on Sept. 20 that he expects the new postal rates to take effect on May 6, 2007. But some observers say that, given






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