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Marketing ARCHIVE

Don’t Be Shy About Making Conversational Marketing  Dec 18, 2006 7:28 PM By MCM staff

Selling products and services through multiple channels offers a number of touch points where you can gather information from customers or potential customers

Survey: 60% of Merchants Say Direct Holiday Sales Are Up  Dec 15, 2006 4:33 AM By MCM staff

People are spending more of their holiday dollars this year through catalogs and the Internet, according to a survey conducted by the New York-based Direct Marketing Association

Taking Work and Waste Out of B-to-B Search Marketing  Dec 14, 2006 7:34 PM By Brian Quinton

(Searchline) The great basic advantage of search marketing directed at consumers is that users self-qualify: If they put into that query box the keyword that brings up

Merchants Risk Holiday Crashes–Because They’re Cheap!  Dec 13, 2006 7:50 PM By Ken Magill

(Magilla Marketing) As online merchants ramp up their e-mail efforts, many risk being unable to handle the resulting spikes in Web traffic–

Five Costly Customer Satisfaction Myths and Misunderstandings  Dec 13, 2006 3:56 AM By Sheri Teodoru

Most multichannel merchants know why customer satisfaction is important. It is understood that satisfied customers are more likely to make repeat purchases, shop more often, spend more money,

Five Essentials of the Integrated Contact Center  Dec 12, 2006 9:53 PM By Greg Anderson

Businesses that want to get closer to their customers are transforming their conventional call centers into multichannel contact centers that support telephone, e-mail, and the Web. Multiple technologies must be integrated with a single goal: to improve the way a company does business by enhancing the customer relationship through enriching the quality of the contact.

Print Still King for Catalogers  Dec 12, 2006 7:56 PM By Ken Magill

While traditional catalogers are no longer the e-commerce naysayers they were in the late 1990s, print is still king, according to the Direct Marketing Association’s Multichannel Marketing in the Catalog Industry report.

MCM Awards FAQs  Dec 12, 2006 2:01 AM By MCM staff

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Follow the Leads: Finding the Right Data Provider  Dec 12, 2006 12:39 AM By Frank Vaculin

An on-demand data prospect database can boost the success rates of lead generation campaigns and help marketers find their target customers. But selecting the right on-demand lead generation solution can be difficult.

Honey, Who Shrunk Our List?  Dec 12, 2006 12:32 AM By David Rosen

A clear measure of success in online marketing is the growth of a retailer






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