Subscribe To X
MULTICHANNEL MERCHANT » MARKETING
Comailing is the process of merging catalogs that have already been bound into one mail stream. Cobinding occurs during the bindery process as the catalogs are being bound so that catalogs sharing the same trim size can be comingled into the same mail stream.
Glen Ellyn, IL-based direct marketing service provider GlaserDirect has introduced B2BPredictor, a profiling and data-enhancement tool for business-to-business marketers. The company says B2BPredictor builds on traditional profiling efforts by measuring …
Nearly 7,500 direct marketers from 53 countries gathered in London May 9-11 for the International Direct Marketing Fair (IDMF) and Internet World show. For the first time, the two shows were presented concurrently at Earls Court Exhibition Center.
Failing to adequately differentiate your customer base will hinder your company’s database marketing efforts, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Abacus.
When it comes to defining data for identity theft bills, the Direct Marketing Association says lawmakers on Capital Hill aren’t on the same page. Which is why John Greco, president/CEO of the DMA, says his group needs to help lawmakers understand what is and what isn’t data that would cause a security breech.
It’s been less than a decade since the word came into use to describe selling through more than one medium. But the complex new world of multichannel
At a special luncheon on the closing day of ACCM, the winners of our annual Multichannel Merchant Awards (formerly the Annual Catalog Awards and the Annual
Most marketers understand that their merchandise is what sets them apart from the competition. But as finding new product becomes increasingly challenging,
If it ain’t broke, don’t fix it: We’ve all heard that adage. But sometimes it’s tough to tell whether something is broken until it’s far too late for
You might not think that adding something as simple as a barcode label to a carton or a pallet would make a huge difference in your operations. But applying