MULTICHANNEL MERCHANT » MARKETING
MarketingDec 12, 2006 12:17 AM By Jim Coogan
When conducting a merge/purge, names will hit against the Direct Marketing Association pander file, which consists of those people who write the DMA indicating they do not want unsolicited mail. Does that mean you should avoid mailing to all of these names?
MarketingDec 09, 2006 1:19 AM By MCM staff
John Zawacki, the president/CEO of apparel and home goods cataloger Blair Corp. since December 1999, will retire on April 1.
MarketingDec 08, 2006 4:04 AM By MCM staff
Upscale cataloger/retailer Neiman Marcus saw third-quarter income slide. But menswear merchant Jos. A. Bank Clothiers enjoyed solid third-quarter growth, as did sportswear manufacturer/marketer Cutter & Buck
MarketingDec 07, 2006 3:42 AM By Jim Tierney
The Schweitzer Linen catalog has sold luxury linens, upscale bedding accessories, and women
MarketingDec 07, 2006 3:13 AM By MCM staff
Despite growth in its catalog and Internet division, manufacturer/marketer Blyth posted a third-quarter loss. But teen apparel and sports gear cataloger/retailer Delia’s narrowed its loss for the quarter
MarketingDec 06, 2006 8:24 PM By Ken Magill
(Magilla Marketing) As the volume of holiday print catalogs threatens to break the backs of America
MarketingDec 06, 2006 8:16 PM By Ken Magill
(Magilla Marketing) Ten years after embracing permission-based list building
MarketingDec 06, 2006 4:10 AM By Mark Del Franco
Cataloger/retailer Christian Book Distributors (CBD) has purchased Best to You, a catalog and online merchant of Christian-themed gifts.
MarketingDec 06, 2006 2:07 AM By Tim Parry
Tahitian Noni has been a direct seller of juices and other health and wellness products for 10 years, relying on home parties as its principal sales channel. But the company has now expanded into another direct channel: print catalogs.
MarketingDec 05, 2006 10:49 PM By Beth Negus Viveiros
(Chief Marketer) Before we even spoke with Cathy Fultineer, executive vice president, sales and marketing for Harry & David, we knew the answer to our first question.