Marketing ARCHIVE

Out of service  Dec 01, 2005 10:30 PM By Rama Ramaswami

When customer service pundit Ron Willingham decided to buy a TV set, he expected the process to be fairly straightforward. As head of Integrity Systems,

Ho ho ho: more promos  Dec 01, 2005 10:30 PM By MCM staff

Faced with flagging consumer confidence and high energy costs, skittish marketers aren’t taking any chances. Even before the holiday shopping season was

Catalogs as Portal: Why You Should Keep On Mailing  Nov 30, 2005 9:07 PM By Janie Curtis

Amid the rush of new media and marketing channels, some multichannel merchants consider catalogs an increasingly less important part of the marketing mix. But while catalog purchasing may decline as online becomes more popular, merchants should begin to view catalogs as the

FTC: ISPs Better at Blocking “Harvesters”  Nov 30, 2005 2:07 AM By Ken Magill

Spammers are as busy as ever harvesting e-mail addresses, but Internet service providers block the vast majority of their attempts to flood consumers’ inboxes, according to a report released this week by the Federal Trade Commission.

How to Build Your Own E-mail Prospecting List  Nov 28, 2005 11:55 PM By MCM staff

The very idea of an e-mail blast to prospects can send shivers up a marketer

Live from ECMOD: E-mail Marketing and the Big Bounce  Nov 27, 2005 7:49 PM By Melissa Dowling

When it comes to e-mail marketing, all bounces, or returned e-mails, are not created equal, says consultant Amy Africa, director of EightByEight. In her Nov. 23 session,

Free Google Service Helps Watch Your Words  Nov 22, 2005 10:58 PM By Brian Quinton

There Google goes again, applying its special blend of category-disruptive dynamite to another part of the search marketing industry. This time the explosion has occurred in the Web analytics arena, with an announcement by the Mountain View CA-based engine that it will let Web advertisers and the Web publishers in its AdSense network access some basic Web tracking tools for free.

Financial Reports: Staples, Penney, School Specialty, and More  Nov 17, 2005 2:47 AM By MCM staff

Office supples giant Staples, general merchandiser J.C. Penney, educational supplier School Specialty, Galls parent company Aramark, and apparel cataloger/retailer Talbots post results.

Michigan E-Mail Registry to Go Live Next Week  Nov 04, 2005 7:51 PM By Ken Magill

After a three-month delay, Michigan

Calling out  Nov 01, 2005 10:30 PM By MCM staff

Since its inception in 1997, corporate intranet software provider Mindbridge has grown at double-digit rates annually; it will hit about $5 million in






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