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Marketing ARCHIVE

The Experience Equation  Dec 01, 2006 10:30 PM By Lois Boyle

Do you remember the last time you really enjoyed an in-store shopping experience? Most likely the store sold items that held your interest, fulfilled

Big Deal: Eddie Bauer and Golden Gate  Dec 01, 2006 10:30 PM By Mark Del Franco

Golden Gate Capital and Sun Capital on Nov. 13 agreed to buy $1.75 billion cataloger/retailer Eddie Bauer for $614 million

Fingerhut finds its way to Today’s Home  Dec 01, 2006 10:30 PM By Heather Retzlaff

Fingerhut introduced Today’s Home, a ” home furnishings and housewares catalog in September.

A peek under the covers  Dec 01, 2006 10:30 PM By Herschell Gordon Lewis

Have you noticed a peculiar mini-movement among some catalogs: a cover illustration totally unrelated to what’s for sale inside? Hmmm. Trying to analyze

Growth spurt for kids’ market  Dec 01, 2006 10:30 PM By Sherry Chiger

The baby boomers are all grown up, but that’s not stopping them and their offspring from buying children’s merchandise via mail. According to New York-based

Sometimes a fantasy  Dec 01, 2006 10:30 PM By MCM staff

How would you like to be the person responsible for finding the fantasy gifts that appear in the annual Neiman Marcus Christmas Book? It may sound fun,

Waiting with an open mailbox  Dec 01, 2006 10:30 PM By Sherry Chiger

Surveys and studies consistently show that print catalogs are one of the most effective ways of driving Web sales. But judging from the Catalog Tracker

FORWARD MARCH  Dec 01, 2006 10:30 PM By MCM staff

The end of the year is often a time for reflection. But rather than rehash the past, we decided to reflect on the future. Executives from a quartet of

Double the deals  Dec 01, 2006 10:30 PM By Jim Tierney

Sixteen mergers and acquisitions took place during the third quarter, double the number of transactions that occurred during the third quarter of last

Critical issues and trends  Dec 01, 2006 10:30 PM By Sherry Chiger

At first glance, the financial picture for the respondents to Multichannel Merchant’s Benchmark Survey on Critical Issues and Trends looks rosy. Seventy-one






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