Marketing ARCHIVE

How to Analyze Your Holiday Response  Jan 04, 2006 1:26 AM By George Hague

Now that the holiday season is over, it

Creating an INTEGRATED MAIL PLAN  Jan 01, 2006 10:30 PM By Steve Trollinger

It’s time for a New Year’s resolution: Integrate your mail plan. Coming off a season in which sales were lighter than anticipated for many multichannel

Risks and rewards of e-mail append  Jan 01, 2006 10:30 PM By Mark Del Franco

E-mail appending–adding e-mail addresses you’ve rented to the postal addresses on your house file–is a tricky proposition. Marketers walk a fine line

Material handling benchmarks  Jan 01, 2006 10:30 PM By Rama Ramaswami

The more things change on the front end dazzling new merchandise, cool Websites, innovative marketing campaigns the more they stay the same on the back

Supersize ‘Em  Jan 01, 2006 10:30 PM By Ken Magill

A multichannel merchant’s average order value online tends to be smaller than its offline average order. Among participants in Multichannel Merchant’s

Parcel carriers release new rates for 2006  Jan 01, 2006 10:30 PM By John Fischer

It’s that time of year again: No, not the time for keeping New Year’s resolutions, but for absorbing the new parcel carrier rates announced last month

Women’s apparel universe sees some wear and tear  Jan 01, 2006 10:30 PM By Sherry Chiger

Although it accounts for 19% of all 12-month consumer catalog buyers available for list rental or exchange, the women’s apparel universe continues to

Navigating the Multichannel MAZE  Jan 01, 2006 10:30 PM By Jonathan Margulies

If the consumer landscape of the 20th century was anchored by stores, bolstered by catalogs, and reshaped by the Internet, then the emergence of the phenomenon

The Year in Review: 2005  Dec 28, 2005 2:25 AM By MCM staff

There are two year-end traditions you can count on from the media: a review of the year that

The Alpha Project: End-to-End Measurement  Dec 21, 2005 7:55 PM By Brian Quinton

You may not know what a






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