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Marketing ARCHIVE

One in Five Permission-Based E-mails Filtered: Return Path  Apr 04, 2006 11:54 PM By Ken Magill

An average of 20.5% of permission-based e-mails in the second half of 2005 either ended up in recipients

Study: Poorly Managed Customer Data Lead to Lost Revenue  Apr 02, 2006 7:49 AM By MCM staff

Businesses worldwide lose an estimated 6% of annual revenue due to poor management of customer data, according to a survey into global data quality by QAS, a division of Experian’s Marketing Services Business. In comparison, businesses in the United States admit to losing 7.3% of revenue.

E-mail Metrics That Matter  Apr 01, 2006 10:30 PM By Ken Magill

What should you be measuring in your e-mail acquisition and retention campaigns? Click rates? Open rates? Revenue per e-mail? E-mail metrics have been

Is this really a catalog?  Apr 01, 2006 10:30 PM By Herschell Gordon Lewis

The cover of a catalog says, with ruthless competitive truth: Whatever it is, you can get it on eBay. Oh, eBay has a catalog? You bet it does, and it’s

The power of positive asking  Apr 01, 2006 10:30 PM By Liz Kislik

Why won’t they give me the resources I need? They hired me to do a job, they give me all these goals, and then they won’t give me the staff/budget/IT/authority/fill-in-the-blank

Clarifying click-to-call  Apr 01, 2006 10:30 PM By John Federman

Recently e-commerce media buzz has focused around click-to-call technology, with Internet search giants Google and Yahoo! testing ways to enable immediate

systems solutions  Apr 01, 2006 10:30 PM By Ernie Schell

If you’re seeking a system, we’re here to help with our annual review of order management software (OMS). Granted, wading through a list of companies

Technology Calling  Apr 01, 2006 10:30 PM By MCM staff

Within the contact center space, voice over Internet protocol (VoIP) has been hyped a long time, says Gary Barnett, the Chicago-based chief technology

Take action on data  Apr 01, 2006 10:30 PM By Tim Parry

In a world of algorithms, linear models, and neural network models, multichannel merchants often ask the same question: Now that we have data on our customers,

Straight to the Source  Apr 01, 2006 10:30 PM By John Fischer

Keith Kaczanowski, the vice president of supply chain management for Brady Corp., took on an added job responsibility last year. He led a team of about






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