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Marketing ARCHIVE

E-mail Metrics That Matter  Apr 01, 2006 10:30 PM By Ken Magill

What should you be measuring in your e-mail acquisition and retention campaigns? Click rates? Open rates? Revenue per e-mail? E-mail metrics have been

Is this really a catalog?  Apr 01, 2006 10:30 PM By Herschell Gordon Lewis

The cover of a catalog says, with ruthless competitive truth: Whatever it is, you can get it on eBay. Oh, eBay has a catalog? You bet it does, and it’s

The power of positive asking  Apr 01, 2006 10:30 PM By Liz Kislik

Why won’t they give me the resources I need? They hired me to do a job, they give me all these goals, and then they won’t give me the staff/budget/IT/authority/fill-in-the-blank

Using Logistics to Win in a Multichannel Retail World: Transportation and Logistics Solutions  Mar 29, 2006 10:45 PM By MCM staff

Determining how a company is going to transport product through the supply chain from the source to the customer is a complex challenge. It is more crucial than in the past, due to global sourcing and the multichannel nature of business. A multichannel merchant not only has to track inbound goods from offshore and domestic vendor, but it also has to handle outbound small-package delivery, often using zone skipping and vendor drop-shipping; replenish stores; cross-dock store receipts and in the warehouse to fill catalog and Web backorders; transport, consolidate, and process returns regardless of the channel where the customer purchased the product; and provide warehouse-to-warehouse transfers, inter-store transfers, and retail sends directly to the customer and receipt of goods at the warehouse closest to the vendor.

How to Get More from Your Contact Center  Mar 28, 2006 12:46 AM By MCM staff

No one can argue with the need to keep a firm grip on costs, but indiscriminately moving customer traffic to a company’s Website or haphazardly outsourcing contact centers can make them less rather than more effective. The key is to develop a customer service strategy that successfully balances costs, revenue, and quality.

Confessions of a Catalog Diva  Mar 26, 2006 10:34 PM By Kelly Hlavinka

As a high-maintenance catalog shopper, I can be a customer service nightmare

A Dozen Techniques for Building Better Co-op Models  Mar 26, 2006 9:48 PM By Jim Coogan

Cooperative database models are becoming an ever-increasing share of catalogers

More Than One Way to Hunt Heads  Mar 23, 2006 3:52 AM By Les Gore

How do you go about finding great people to hire? Maybe you know some, maybe you can get referrals. But these go only so far.

Study: E-mail List Size Best Predictor of Open and Click-Through Rates  Mar 20, 2006 9:28 PM By MCM staff

List size is one of the strongest predictors of e-mail response rates, according to the 2005 Response Rate Study recently released by Indianapolis-based on-demand e-mail service provider ExactTarget: Open and click-through rates both decrease steadily as list size increases.

Five Trends to Drive Direct Marketing  Mar 13, 2006 9:27 PM By Sherry Chiger

Marketing productivity is down, and marketing resistance is up. It’s tough to disagree with the statements that Craig Wood, group president of marketing research firm/consultancy Yankelovich, made in the beginning of his luncheon keynote speech at the Kansas City Direct Marketing Days on March 7.






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