Marketing ARCHIVE

Beyond the Press Release  Mar 01, 2005 10:30 PM By Lisa C. Hahn

How many times have you seen a competitor’s company or product featured in a newspaper or magazine article and said, Why can’t my company get coverage

Customer Service  Mar 01, 2005 10:30 PM By Jeff Morris

DR. JON ANTONDirector, Benchmark ResearchCCDQ, Purdue University We all have our own stories of customer service nightmares. Our favorite is the time

Joie de Vivre  Mar 01, 2005 10:30 PM By MCM staff

It’s good to be Vivre these days. The New York-based luxury brands cataloger’s sales rose 54% last year, far exceeding expectations, to an estimated $60

Slow & Steady  Mar 01, 2005 10:30 PM By Debra Ellis

There is a breakdown between the theory and the implementation of customer relationship management. The theory seems simple enough: Create a unique shopping

Sharper Image adds a new channel TV  Mar 01, 2005 10:30 PM By Margery Weinstein

The Internet, 149 stores, and 85 million catalogs annually aren’t enough for high-tech gifts merchant Sharper Image Corp. On Feb. 2 the San Francisco-based

TANK AND KEARNEY JOIN E*FILL AMERICA  Feb 26, 2005 2:43 AM By MCM staff

Mission Viejo, California

NETSUITE DOMINATES SALES MANAGEMENT CATEGORY IN NEW FORRESTER REPORT  Feb 26, 2005 2:27 AM By MCM staff

NetSuite Ranked as Leading SFA Solution for Sales Management, Forecasting, Dashboards,
Opportunity Management, Activity Management, Customer/Partner Portals, and More
Tops salesforce.com in More than 30 Functional Areas

NETSUITE ANNOUNCES NEW ADVANCED ERP MODULES  Feb 26, 2005 2:19 AM By MCM staff

Advanced Financials Manages Midsize Businesses’ Accounting Complexities
Revenue Recognition Provides Flexibility, GAAP Compliance

Financial Reports: PC Mall, Cabela’s  Feb 19, 2005 3:52 AM By MCM staff

Annual income falls 66% at computer reseller PC Mall but rises 27% at outdoor sporting gear merchant Cabela’s






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