MULTICHANNEL MERCHANT » MARKETING
When we started the I.Merchant Awards in 1999, e-commerce was still in its infancy. While some might say the medium has barely learned to walk, we argue
Consumer catalogers’ love affair with cooperative databases is still going strong. Not only are marketers continuing to use co-ops for a significant percentage
Without question, the Hispanic market is in hypergrowth mode. The U.S. Census Bureau estimates that 43 million Americans one in seven are Hispanic. And
Your Web sales are doing great, but like many retailers, you
Developing a seasonal campaign a multichannel, multiple-impression integrated marketing effort designed to run across an entire season is akin to making
Just as every actor wants to direct, it seems that every cataloger wants to produce a magazine. Take Vernon Hills, IL-based computer reseller CDW Corp.
In our article “Sales up, but what about profits?” a rise in first-quarter revenue among b-to-b merchants is credited in part to a fundamentally strong U.S.
Catalogers and retailers have traditionally shied away from direct response television (DRTV) and direct response radio for a number of reasons. Many
If there was technology that could help your sales force better manage contacts, generate higher sales, and close more deals, would you invest in it?