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Marketing ARCHIVE

November Sales Roundup  Dec 01, 2006 3:09 AM By MCM staff

With Christmas just around the corner, most of the six publicly traded companies tracked by MULTICHANNEL MERCHANT performed well in November

Should You Buy Your Brand?  Nov 30, 2006 9:04 PM By Brian Quinton

(Searchline) In a just and well-regulated world, buying your company

Financial Reports: Restoration Hardware, Tiffany, Chico’s  Nov 30, 2006 3:23 AM By MCM staff

Cataloger/retailers Restoration Hardware, Tiffany & Co., and Chico’s can all boast of third-quarter top-line growth. But only one of the merchants managed to improve its bottom line over the same period

MCM Awards Testimonials  Nov 29, 2006 10:52 PM By MCM staff

“After 20-plus years serving tree care workers, we felt it was time to turn the general public on to the proven, safe, and truly recreational aspect of climbing mature trees. We thought entering our catalog in the MCM Awards might garner independent and honest feedback on the quality of our unique approach. We were surprised […]

Chimpfeet Launches Catalog  Nov 29, 2006 9:50 PM By Tim Parry

No, it doesn

The Varying Impact of Rate Increases  Nov 29, 2006 9:29 PM By Dave Roy

Each winter, the big three parcel carriers

Holiday E-mail Volume Up, But Campaign Sizes Down  Nov 29, 2006 9:28 PM By Ken Magill

(Magilla Marketing) While e-mail marketers have begun this holiday season by predictably sending more messages, individual campaigns are going out significantly smaller

HoneyBaked Foods Issues Massive Recall  Nov 29, 2006 2:58 AM By Mark Del Franco

It wasn

Stop Churning Your Multibuyers  Nov 27, 2006 9:42 PM By Jim Coogan

How can you profitably mail your multibuyers rather than losing them to mulitbuyer churn in your merge?

Using Customer Knowledge to Optimize Channel Performance  Nov 27, 2006 9:36 PM By Marc Fanelli

Once a retailer has created a centralized customer database and has been measuring multichannel campaigns, they can start analyzing cross-channel customer behavior to ensure that they






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