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Marketing ARCHIVE

The best befriend benefit copy  Sep 01, 2006 9:30 PM By Herschell Gordon Lewis

This column, as veteran (or more accurately, resolute) readers of Multichannel Merchant know in advance, limits comments to copy. Copy isn’t always in

21st ANNUAL MULTICHANNEL MERCHANT AWARDS  Sep 01, 2006 9:30 PM By MCM staff

We’ve said it before, but it bears repeating: The Annual Multichannel Merchant Awards aren’t a beauty contest. That’s as true this year as it has been

Best Manufacturing files for Chapter 11  Sep 01, 2006 9:30 PM By Jim Tierney

Jersey City, NJ-based Best Manufacturing Group, a uniform company founded in 1914, announced on Aug. 9 that it filed a voluntary petition under Chapter

BEYOND SCHEDULING  Sep 01, 2006 9:30 PM By Mark Del Franco

Optimization is not just for search engines. The latest buzzword to hit the contact center scene is workforce optimization, which some describe as workforce

Volume slip-sliding away  Sep 01, 2006 9:30 PM By Sherry Chiger

Catalog Tracker received 265 consumer catalogs in June nearly 6% fewer than the 281 catalogs received in June 2005. It was the fourth month in a row that

MULTICHANNEL INVENTORY: What You Need to Know  Sep 01, 2006 9:30 PM By Curt Barry

It sounds like a sci-fi trilogy: Past, present, and future merge to provide a single, optimal inventory experience. Multichannel merchants manage inventory

Deals on upswing in second quarter  Sep 01, 2006 9:30 PM By Jim Tierney

It was a busy second quarter, with 19 deals completed, significantly more than the dozen finalized during the same period last year. Because the transactions

Refine with online data  Sep 01, 2006 9:30 PM By Tim Parry

As multichannel merchants generate more online sales, they receive more data to help them understand their customers better. Take Plano, TX-based general

Smooth Landings  Sep 01, 2006 9:30 PM By Mark Wachen

Landing page optimization is very much in vogue these days. If there were a Billboard chart for hot acronyms, would clearly be rising with a bullet, heading

Gifts Title Coming From Restoration Hardware  Aug 31, 2006 8:06 PM By MCM staff

Home decor and furniture merchant Restoration Hardware is keeping the spin-offs coming.






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