Marketing ARCHIVE

Survey says: research works  May 15, 2005 9:30 PM By Margery Weinstein

Decisions about which new product lines to offer, what areas of customer service most need improvement, or which catalog covers will be most effective

Bear Creek makes the call  May 15, 2005 9:30 PM By John Fischer

Outbound telemarketing isn’t just for business-to-business marketers. Plants and flowers cataloger Jackson & Perkins (J&P) and food gifts merchant Harry

On the Campaign Trail  May 15, 2005 9:30 PM By MCM staff

Online merchant Overstock.com offers more than 550,000 SKUs of discounted goods, ranging from apparel to videos. To keep

In the Pink  May 15, 2005 9:30 PM By Sherry Chiger

When you’re profiling the chief executive of an operation the size of SmartHealth, covering a mere day in the life just won’t cut it. That’s why our visit

The Road to Riches  May 15, 2005 9:30 PM By Barbara Arnn

From Flash animation to video to drag-and-drop, new Web technology can provide more-dynamic online shopping experiences and more depth of information

The Ecommerce Management is Underway  May 15, 2005 9:30 PM By Lauren Freedman

The race is on! Results of The E-tailing Group’s Fourth Annual Merchant Survey, along with findings from the past three years, show the pace of e-commerce

The top 5 metrics for your business  May 15, 2005 9:30 PM By Gina Valentino

How is your catalog doing for the first half of the year? What does that mean for the rest of 2005? While you may need to crunch some numbers to determine

May 15, 2005  May 15, 2005 9:30 AM By MCM staff

 

PUMP UP the VALUE  May 01, 2005 9:30 PM By MCM staff

The days of multichannel marketing as an independent business discipline, dominated by just a few tech-savvy marketers, are over. Successful direct marketers

Christmas in May  May 01, 2005 9:30 PM By KATHY REVELLO

It’s never to soon to start thinking about the all-important holiday season. Before the gift-buying frenzy typically gets under way, customers are stocking






© 2014, Access Intelligence, LLC. All rights reserved.