Marketing ARCHIVE

The Latest Holiday Forecasts  Nov 14, 2006 3:36 AM By MCM staff

In the weeks leading up to Thanksgiving and Black Friday, reporters and editors are flooded with news releases about

Golden Gate, Sun Capital Acquire Eddie Bauer  Nov 13, 2006 10:18 PM By MCM staff

On Nov. 13, Golden Gate Capital and Sun Capital agreed to buy Redmond, WA-based cataloger/retailer Eddie Bauer for $614 million, including $328 million in debt.

Survey: Inaccurate Data Lead to Mail Waste  Nov 13, 2006 10:14 PM By MCM staff

The average business could be wasting more than $180,000 a year by sending out direct mail that is not relevant or does not reach the intended recipient due to inaccurate data, according to research commissioned by QAS, a Boston-based address management solutions provider.

Abacus Indicator  Nov 13, 2006 10:05 PM By MCM staff

According to the Abacus 2006 B-to-B Industry Insights Report, small businesses continued to be the largest market sector for business direct marketers, accounting for 81% of 2005 b-to-b direct revenue

Venus, WinterSilks Join the Golden Gate Family  Nov 11, 2006 4:16 AM By Mark Del Franco

Another week, another acquisition for Catalog Holdings, a subsidiary of Golden Gate Capital. On Nov. 10 the private equity conglomerate completed the recapitalization of Venus Swimwear.

Two More Sharper Image Execs Out  Nov 09, 2006 10:33 PM By MCM staff

On Nov. 9, a little more than a month after founder Richard Thalheimer was forced out at Sharper Image Corp., president/chief operating officer Tracy Wan and executive vice president/chief financial officer Jeff Forgan resigned

The Key to Holiday E-mail Success  Nov 09, 2006 10:26 PM By Stephanie Miller

During the holiday shopping rush, e-mail relevancy matters more than ever if you want to see increased Web sales.

Meeting the Catalog Master: Bill End  Nov 09, 2006 4:13 AM By Mark Del Franco

The Hudson Valley Direct Marketing Association’s “Meet the Masters” luncheon on Nov. 8 lived up to its title. A true master, catalog industry veteran Bill End addressed about 70 attendees on a wide number of topics during a question-and-answer session

BlueSky Brands to Run Winterthur, National Wildlife Catalogs  Nov 09, 2006 3:22 AM By Jim Tierney

BlueSky Brands, parent company of gifts catalogs The Paragon and Bits and Pieces, has signed licensing agreements to manage the catalog and Internet businesses for Winterthur Museum & Country Estate and National Wildlife Federation

Plow & Hearth Goes “Urban” with New Brand  Nov 09, 2006 2:56 AM By Jim Tierney

Plow & Hearth is known for its country-lifestyle products. But with its new home decor spin-off, Madison Place, the company is targeting what president Michael Luce describes as more of an

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