MULTICHANNEL MERCHANT » MARKETING
MarketingNov 08, 2006 10:28 PM By Heather Retzlaff
In the four years since it was sold by Federated Department Stores, Fingerhut has quietly but steadily rebuilt its business, to the point that it has mailed its first spin-off specialty title under its current ownership.
MarketingNov 06, 2006 10:46 PM By Gary Palgon
MarketingNov 06, 2006 10:37 PM By Bill Singleton
You know you should time your list rental and mailing frequencies to the average buying cycle of your dominant customer segment.
MarketingNov 06, 2006 10:19 PM By Jim Coogan
Are your Web buyers or your catalog requesters dragging down your response rates? Many catalogers face a problem of the flood of Web buyers, in that the number of buyers is going up but response to house buyer file mailings is going down.
MarketingNov 06, 2006 8:22 PM By MCM staff
In the days before e-commerce, catalogers pretty much had to have their holiday marketing programs signed and sealed weeks before the shopping season began in earnest.
MarketingNov 03, 2006 7:36 PM By MCM staff
If fall sales can predict holiday results, then four of the five publicly traded companies tracked by MULTICHANNEL MERCHANT are in store for a profitable Christmas.
MarketingNov 03, 2006 7:27 PM By MCM staff
Medical, dental, and veterinary supplier Henry Schein enjoyed double-digit growth during the third quarter, but income at cataloger/retailer Cabela’s slid despite record revenue.
MarketingNov 02, 2006 3:59 AM By Jim Tierney
Chicago-based R.R. Donnelley & Sons, the largest printer in North America, agreed on Oct. 31 to buy Menasha, WI-based printer Banta Corp. for $1.3 billion in cash.
MarketingNov 02, 2006 3:04 AM By MCM staff
Cataloger/retailer Golfsmith keeps fiscal matters neatly on the fairway for the third quarter, while gifts merchant RedEnvelope received a top-line gift of its own
MarketingNov 01, 2006 10:30 PM By Heather Retzlaff
A year after launching a Website selling its outdoor sporting gear and clothing in 1996, Recreational Equipment Inc. (REI) installed Internet kiosks in