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MULTICHANNEL MERCHANT » MARKETING
MarketingJun 26, 2006 8:34 PM By Marc Fanelli
One of the most difficult yet fundamental steps in creating a customer-centric retail-marketing model is building a holistic view of the customer. This requires identifying and linking all internal sources of customer data to be able to identify each customer as an individual, regardless of where that information resides. Not only is this process an important foundation in driving multichannel strategies, but it is also the basis for creating and delivering a consistent view of the brand to the customer.
MarketingJun 26, 2006 8:30 PM By Tony Cox
Almost every cataloger loses money acquiring customers, and makes money mailing to customers. So it
MarketingJun 22, 2006 12:30 AM By Ken Magill
If AOL wants legitimate marketers to start avoiding sending to its subscribers, the plan is working. E-mailers are preparing for a serious drop in performance of AOL addresses,
MarketingJun 21, 2006 11:59 PM By Stephen R. Webster
Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage
MarketingJun 19, 2006 9:46 PM By MCM staff
Database marketers who develop their contact strategies without adequate information are committing a deadly sin, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Broomfield, CO-based Abacus.
MarketingJun 19, 2006 9:25 PM By Tony Cox
One of the first steps in a contribution analysis is to combine information from your profit and loss statement with the end-of-season key code report you run from your mail order processing system. The number you need to derive from your P&L is what is commonly called the contribution margin (contribution to overhead or fixed operating expenses and profit).
MarketingJun 12, 2006 7:02 AM By Stephen R. Lett
Comailing is the process of merging catalogs that have already been bound into one mail stream. Cobinding occurs during the bindery process as the catalogs are being bound so that catalogs sharing the same trim size can be comingled into the same mail stream.
MarketingJun 12, 2006 6:14 AM By MCM staff
Glen Ellyn, IL-based direct marketing service provider GlaserDirect has introduced B2BPredictor, a profiling and data-enhancement tool for business-to-business marketers. The company says B2BPredictor builds on traditional profiling efforts by measuring …
MarketingJun 07, 2006 11:02 PM By MCM staff
Nearly 7,500 direct marketers from 53 countries gathered in London May 9-11 for the International Direct Marketing Fair (IDMF) and Internet World show. For the first time, the two shows were presented concurrently at Earls Court Exhibition Center.
MarketingJun 03, 2006 12:22 AM By MCM staff
Failing to adequately differentiate your customer base will hinder your company’s database marketing efforts, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Abacus.
by Dave Zamsky
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by Curt Barry
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by Jim Barnes
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