MULTICHANNEL MERCHANT » MARKETING
Internet protocol (IP) telephony has come into its own during the past 12-18 months. For several years now, smaller catalogers have been able to use the
Campaign management is one of the cornerstones of successful direct marketing. Yet most catalogers still use spreadsheets to track and analyze campaigns.
Years ago, content management system (CMS) software started as document management systems for large corporations. In the past few years, as the Web has
You probably are saying to yourself, I don’t spam, so why read this column? Or I send e-mails only to my customers. Or I send e-mails only to customers
When the great jazz composer, pianist, and bandleader Duke Ellington wanted to offer the highest praise, he would say that something or someone was beyond
Marketers that use e-mail tend to view spam filters as a villain. But Michael Sippey, managing director of e-mail marketing agency Quris, told attendees at the DMD New York conference that such thinking is wrong.
The Internet may someday supplant the need for a print catalog, but that day is a long way off, according to Tim Ford, president of Chicago-based auto
E-commerce today represents almost 4% of retail sales. Marketers are compelled not only to compete in this channel but to strive for best-in-class execution.
The concept of customer relationship management (CRM) is simple: The integration of people, processes, and technology helps a company effectively manage
In our December 2003 issue, we listed service providers offering consumer cooperative databases (Who’s Who Among Consumer Co-op Databases). With the March