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Marketing ARCHIVE

Flight Your Mail to Get It Delivered  Jan 09, 2006 9:46 PM By MCM staff

Long before he became president of Algonquin, IL-based consultancy Singleton Marketing, Bill Singleton worked as a part-time express courier while in school. Often he would deliver to one company a dozen overnight letters from one sender.

Six Steps to Selecting the Optimal Order Management System  Jan 05, 2006 2:49 AM By Ernie Schell

It

Resolution #1: Identify—and Act On–Your Unique Business Strategy  Jan 05, 2006 1:24 AM By Ed King

Are you sick and tired of losing your market share to more and more competitors? Is it time you made a resolution to gain some of it back? This could be your year–if you

Resolution #2: Turbocharge Your E-mail Program  Jan 05, 2006 1:14 AM By MCM staff

We don

How to Analyze Your Holiday Response  Jan 04, 2006 1:26 AM By George Hague

Now that the holiday season is over, it

Risks and rewards of e-mail append  Jan 01, 2006 10:30 PM By Mark Del Franco

E-mail appending–adding e-mail addresses you’ve rented to the postal addresses on your house file–is a tricky proposition. Marketers walk a fine line

Creating an INTEGRATED MAIL PLAN  Jan 01, 2006 10:30 PM By Steve Trollinger

It’s time for a New Year’s resolution: Integrate your mail plan. Coming off a season in which sales were lighter than anticipated for many multichannel

Supersize ‘Em  Jan 01, 2006 10:30 PM By Ken Magill

A multichannel merchant’s average order value online tends to be smaller than its offline average order. Among participants in Multichannel Merchant’s

Material handling benchmarks  Jan 01, 2006 10:30 PM By Rama Ramaswami

The more things change on the front end dazzling new merchandise, cool Websites, innovative marketing campaigns the more they stay the same on the back






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