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Marketing ARCHIVE

Caught in the Net  Nov 01, 2006 10:30 PM By Heather Retzlaff

A year after launching a Website selling its outdoor sporting gear and clothing in 1996, Recreational Equipment Inc. (REI) installed Internet kiosks in

Creativity Comes Alive  Nov 01, 2006 10:30 PM By Andrea Syverson

The words of the author/theologian/educator/civil-rights leader Howard Thurman stopped me in my tracks: Don’t ask yourself what the world needs. Ask yourself

NEW CATALOGS  Nov 01, 2006 10:30 PM By MCM staff

The Y Catalog The desire to bring awareness to the notion of seva, or the spirit of service, inspired the launch of the Y Catalog of yoga products in

Guitar Center sells online at last  Nov 01, 2006 10:30 PM By Jim Tierney

Although Guitar Center has had a Website since 1995, visitors could not buy product from the site. But in late June the Westlake Village, CA-based retailer

Booking the book buyers  Nov 01, 2006 10:30 PM By Sherry Chiger

Maybe it’s due to the growing popularity of music downloads. Or maybe it’s because category killers such as Amazon.com and BN.com continue to gobble up

mc3 and the leadership gap  Nov 01, 2006 10:30 PM By MCM staff

MULTICHANNEL MERCHANT welcomes a new columnist to the fold: Love Goel, chairman/CEO of Growth Ventures Group, a multichannel retail investment firm based

Rethinking Signature’s style  Nov 01, 2006 10:30 PM By MCM staff

With its assortment of upscale, unique bathtubs and sinks, plus a wide array of hardware from doorknobs to hinges to switch plates, Signature Hardware

Fair Indigo catalog hits the mail  Nov 01, 2006 10:30 PM By Mark Del Franco

Four former Lands’ End executives have joined forces to create Fair Indigo, a multichannel apparel company with a socially conscious message. Calling

Some question May 6 postal increase date  Nov 01, 2006 10:30 PM By Mark Del Franco

Postmaster General Jack Potter said on Sept. 20 that he expects the new postal rates to take effect on May 6, 2007. But some observers say that, given

Juggling Web AND Phone Contacts  Nov 01, 2006 10:30 PM By Curt Barry

The average multichannel merchant reports that up to 40% of direct sales come through the Internet, according to research conducted by my firm, F. Curtis






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