MULTICHANNEL MERCHANT » MARKETING
Time to move beyond the “customer is always right” conventional wisdom, and toward creating a corporate culture that provides functional and emotional value to customers, employees, and shareholders.
When investment professionals discuss the benefits of taking a company public, they often home in on the lower cost of capital. Historically, price/earnings
ANYONE FAMILIAR WITH a certain (rather popular) series of books will recall the magical map that figures prominently in several of them. It shows not
Remember the days when fulfilling an order was a simple matter of throwing stuff into a box and taping it shut? Today’s complex fulfillment processes
After two years of sluggish software sales, we are finally starting to see catalog companies investing in new systems. Luckily for them, during the past
(Direct Newsline) Boston–Twelve to 24 months ago, many companies leaping into CRM initiatives did so just to be strategic. Now, it
These five steps can help make your Warehouse Maintenance System implementation a success.
Survey of reverse online auction participants reveals that buyers fare better, and are more satisfied, than sellers
San Francisco–At the Annual Catalog Conference
Catalogers looking to implement a customer-centric database marketing program (and who isn’t?) face two big hurdles: consolidating transactional data