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Marketing ARCHIVE

PERFECT PARTNERS  Dec 01, 2005 10:30 PM By MCM staff

Forging a relationship with a vendor is a little like romance. If it’s all about money, you’re in trouble.That’s why John McManus, president/founder of

A Winning Team  Dec 01, 2005 10:30 PM By MCM staff

Merchandising is arguably the most important department of a catalog/e-commerce/retail operation. If the product isn’t appropriate for the target audience,

Out of service  Dec 01, 2005 10:30 PM By Rama Ramaswami

When customer service pundit Ron Willingham decided to buy a TV set, he expected the process to be fairly straightforward. As head of Integrity Systems,

Ho ho ho: more promos  Dec 01, 2005 10:30 PM By MCM staff

Faced with flagging consumer confidence and high energy costs, skittish marketers aren’t taking any chances. Even before the holiday shopping season was

CRITICAL ISSUES & TRENDS  Dec 01, 2005 10:30 PM By Sherry Chiger

It’s enough to make you break out into a chorus of “Happy Days Are Here Again”: An impressive 74% of respondents to Multichannel Merchant’s 2005 Benchmark

How to build a customer contact plan  Dec 01, 2005 10:30 PM By Jack Schmid

Multichannel success depends in large part on having a solid strategy for keeping in contact with your house list. Most marketers know this, but knowing

Catalogs as Portal: Why You Should Keep On Mailing  Nov 30, 2005 9:07 PM By Janie Curtis

Amid the rush of new media and marketing channels, some multichannel merchants consider catalogs an increasingly less important part of the marketing mix. But while catalog purchasing may decline as online becomes more popular, merchants should begin to view catalogs as the

FTC: ISPs Better at Blocking “Harvesters”  Nov 30, 2005 2:07 AM By Ken Magill

Spammers are as busy as ever harvesting e-mail addresses, but Internet service providers block the vast majority of their attempts to flood consumers’ inboxes, according to a report released this week by the Federal Trade Commission.

How to Build Your Own E-mail Prospecting List  Nov 28, 2005 11:55 PM By MCM staff

The very idea of an e-mail blast to prospects can send shivers up a marketer

Live from ECMOD: E-mail Marketing and the Big Bounce  Nov 27, 2005 7:49 PM By Melissa Dowling

When it comes to e-mail marketing, all bounces, or returned e-mails, are not created equal, says consultant Amy Africa, director of EightByEight. In her Nov. 23 session,






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