MULTICHANNEL MERCHANT » MARKETING
It’s been a month since the Can-Spam Act (S. 877) became law. What effect does it have on catalogers that use e-mail marketing? On the plus side, the
Maybe it was fate. Or perhaps, serendipity. Either way, as I prepared to write this story I had several very different encounters with contact centers.
If only there were a simple answer to the question How many times should I mail my customers and prospects? But because marketers have so many influences
Once the holiday season has ended and the receipts have been tallied, the big question is, Was it good for you too? As of mid-January, the National Retail
When it comes to breaking through to your customers’ e-mail inbox, it’s getting to be less about what you say and more about how you say it. The spam
New York–A recent survey by consulting firm Kurt Salmon showed that 70% of consumers felt they are not retailers’ top priority. At the same time, 47%
Multititle mailer Swiss Colony announced on Tuesday that it would close one call center and a production facility servicing its namesake food catalog,
By the time you read this, the fate of bankrupt FAO will likely have been decided. For most folks, that really comes down to the fate of FAO Schwarz,
Consumer direct marketing has just about doubled in the past five years. It now accounts for about 15% of the total consumer merchandise sold in a $1
Read O+F’s recent interview with Amit Shankardass, Solution Planning Officer for business process outsourcer ClientLogic. Topics covered include the role of business process outsourcing, the current economic outlook, new technologies such as RFID and SMS, and the nitty-gritty economics of the growing phenomenon of offshore job migration.