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Measurements are the lifeblood of all successful direct-to-customer businesses. Knowing what data to measure, what analytical tools to use, and then using
As hundreds of budding entrepreneurs learned, building an e-commerce site is easy; building an effective and successful one isn’t. A stellar Website has
Federal Express is renowned as a leading expedited courier; The FedEx Collection intends to win renown as a catalog of gifts for FedEx employees and customers.
CORRECTIONS: In the July Small Catalogs Forum (Management Software That Fits) we misspelled the name of CommercialWare. And in the August Electronic Catalog
The Thong Song by pop singer Sisqo may have been the song of summer 2000, but according to Frederick’s of Hollywood, 2001 is the thong’s big year it’s
Merchants have been using customer relationship management since they first set up shop in clean, well-lit caves thousands of years ago. They knew, for
You don’t have to become a farmer to sell gourmet food online. Take advantage of the fresh ingredients around you before you serve it up on the Web.
You could argue that the catalog industry has changed more dramatically during the past five years than it had during the previous 50, almost entirely
Got spare cash? Spend it on customer service, advises a Jupiter Media Metrix study. The number of people seeking online customer service is expected to
People of a certain age will remember this: Back in the ’60s and ’70s, UBW was the kind of course you supposedly took in college if you were part of the