Marketing ARCHIVE

Swiss Colony Cuts Staff Following Disappointing Holiday Sales  Jan 09, 2004 10:30 PM By Margery Weinstein

Multititle mailer Swiss Colony announced on Tuesday that it would close one call center and a production facility servicing its namesake food catalog,

Blame Allan Sherman  Jan 01, 2004 10:30 PM By Sherry Chiger

By the time you read this, the fate of bankrupt FAO will likely have been decided. For most folks, that really comes down to the fate of FAO Schwarz,

Multichannel Marketing: Web Prospecting, Catalog Selling  Dec 01, 2003 10:30 PM By Bill Nicolai

Consumer direct marketing has just about doubled in the past five years. It now accounts for about 15% of the total consumer merchandise sold in a $1

Contact Center to Fulfillment: It’s Logically Seamless for ClientLogic  Nov 19, 2003 10:30 PM By MCM staff

Read O+F’s recent interview with Amit Shankardass, Solution Planning Officer for business process outsourcer ClientLogic. Topics covered include the role of business process outsourcing, the current economic outlook, new technologies such as RFID and SMS, and the nitty-gritty economics of the growing phenomenon of offshore job migration.

Contact Center to Fulfillment: Logically Seamless for ClientLogic  Nov 14, 2003 10:30 PM By MCM staff

Read the first part in O+F

Thanks, Uncle Sam  Nov 01, 2003 10:30 PM By Mark Del Franco

Call him Sam. He’s a dream customer. He buys everything imaginable: safety gloves, flood lights, computers, pool supplies even air-activated hand and

As Good as It Gets  Nov 01, 2003 10:30 PM By Jeff Morris

Let’s say you’re in the market for a computer and walk into a Best Buy, Circuit City, or Office Depot store. Chances are, you’ll find the most popular

The Not-So-Chic Customer  Nov 01, 2003 10:30 PM By MCM staff

Stereotypes have their uses. Where would we be, for instance, without the parcel or the order size? It’s a little riskier, though, to pigeonhole customers.

Testing, Testing 1,2,3  Nov 01, 2003 10:30 PM By MCM staff

Did you know that testing elements of your catalog creative, offers, promotions, segments, timing, covers is the most cost-effective way to improve sales

Customer Retention: Simple yet Sophisticated  Nov 01, 2003 10:30 PM By Philip McAvoy

It’s my contention that retailers are more likely to have better customer retention programs than catalogers. Direct marketers have all of their customers’






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