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Marketing ARCHIVE

Live from DMA05: Manage That Merchandise  Oct 19, 2005 11:03 PM By Melissa Dowling

Atlanta–You can move substantial profit to–or from–your bottom line through properly controlled inventory, according to consultant George J. Mollo Jr., principal of consulting firm GJM Associates.

A Smart Search for the Perfect Scare  Oct 19, 2005 8:55 PM By Brian Quinton

It

DMA Mandates E-mail Authentication  Oct 19, 2005 3:07 AM By MCM staff

The board of directors of the Direct Marketing Association voted to require all
DMA members to use e-mail identification and
authentication protocols.

Keeping it real  Oct 01, 2005 9:30 PM By Ken Magill

The Internet’s biggest mailbox providers, including Yahoo!, Microsoft, and AOL, are moving ahead with sender authentication solutions that will affect

Good calls for Wine Enthusiast  Oct 01, 2005 9:30 PM By Margery Weinstein

In July 2004, Elmsford, NY-based wine accessories cataloger The Wine Enthusiast tried something it had never done before: an outbound telemarketing campaign

Forecasting Profits  Oct 01, 2005 9:30 PM By Margery Weinstein

Selecting the merchandise that customers want to buy is fundamental to your business’s success. So is ordering the correct amount of that merchandise.

Taking Credit  Oct 01, 2005 9:30 PM By Margery Weinstein

Given the proliferation of credit cards and that so many consumers are already saddled with debt, you may wonder whether it’s worth your while to offer

Toy Story  Oct 01, 2005 9:30 PM By Mark Del Franco

The past few years have been anything but fun and games for New York-based cataloger/retailer FAO Schwarz. The purveyor of upscale toys survived two bankruptcies

LOYAL SUBJECTS  Oct 01, 2005 9:30 PM By Shari Altman

Periodically I get calls from prospective clients stating that they want to start a loyalty program or club. When I start probing to understand what they

Verifying B-to-B Mail  Sep 19, 2005 9:45 PM By Bernie Goldberg

Building and maintaining your business-to-business house file can be daunting, especially when you have different databases throughout the enterprise. These multiple databases frequently have no common link and it is impossible to exchange information between the company






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