MULTICHANNEL MERCHANT » MARKETING
MarketingOct 19, 2006 8:44 PM By MCM staff
‘Tis the season for promoting good will toward others. That’s why companies use the holidays to connect with customers, prospects, and employees, typically through greeting cards. But you have to be careful when selecting your holiday card, or the greeting that was supposed to strengthen a relationship could end up offending a key customer. During […]
MarketingOct 19, 2006 8:35 PM By MCM staff
Holiday promotions this year are expected to shift from price-based offers to relationship marketing initiatives, according to a report released in August by Portland, OR-based online solutions provider WebTrends.
MarketingOct 19, 2006 1:04 AM By Heather Retzlaff
MarketingOct 19, 2006 12:54 AM By MCM staff
Vernon Hills, IL-based computer reseller CDW registered a solid third quarter.
MarketingOct 18, 2006 7:04 PM By Heather Retzlaff
MarketingOct 18, 2006 6:44 PM By Larry Riggs
(Direct) San Francisco–The nation’s institutions–schools, hospitals, city and county governments, libraries, religious institutions–represent a $4.1 trillion annual market, are largely resistant to recessions, and very often are predictable, steady buyers
MarketingOct 18, 2006 3:01 AM By Jim Tierney
Listening to your customer base is a tried-and-tested method that usually leads companies to better results. For Lands
MarketingOct 18, 2006 2:54 AM By MCM staff
Third-quarter sales for Delray Beach, FL-based Office Depot increased 10%, to a record $3.9 billion
MarketingOct 17, 2006 8:00 PM By Beth Negus Viveiros
(Direct) San Francisco–The Federation of European Direct Marketing Association (FEDMA) is set to begin a major research initiative at the end of the year, to create an economic analysis of the impact of direct marketing on the group’s 25 member associations.
MarketingOct 17, 2006 7:55 PM By Brian Quinton
(Direct) San Francisco–Web 2.0 will be about telling stories in the service of marketing to consumers: That’s the message that attendees at the Direct Marketing Association’s annual meeting heard in a keynote speech from Michael Davis,