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MULTICHANNEL MERCHANT » MARKETING
MarketingMar 28, 2006 12:46 AM By MCM staff
No one can argue with the need to keep a firm grip on costs, but indiscriminately moving customer traffic to a company’s Website or haphazardly outsourcing contact centers can make them less rather than more effective. The key is to develop a customer service strategy that successfully balances costs, revenue, and quality.
MarketingMar 26, 2006 10:34 PM By Kelly Hlavinka
As a high-maintenance catalog shopper, I can be a customer service nightmare
MarketingMar 26, 2006 9:48 PM By Jim Coogan
Cooperative database models are becoming an ever-increasing share of catalogers
MarketingMar 23, 2006 3:52 AM By Les Gore
How do you go about finding great people to hire? Maybe you know some, maybe you can get referrals. But these go only so far.
MarketingMar 20, 2006 9:28 PM By MCM staff
List size is one of the strongest predictors of e-mail response rates, according to the 2005 Response Rate Study recently released by Indianapolis-based on-demand e-mail service provider ExactTarget: Open and click-through rates both decrease steadily as list size increases.
MarketingMar 13, 2006 9:27 PM By Sherry Chiger
Marketing productivity is down, and marketing resistance is up. It’s tough to disagree with the statements that Craig Wood, group president of marketing research firm/consultancy Yankelovich, made in the beginning of his luncheon keynote speech at the Kansas City Direct Marketing Days on March 7.
MarketingMar 13, 2006 9:12 PM By Tim Parry
Neural network models have been around since the 1940s, but most marketers still find them a bit of a mystery. The term can be sexy and threatening at the same time, but marketers still need to know when
MarketingMar 10, 2006 7:38 PM By Brian Quinton
As it has done in most areas of our lives, the Web is having an impact on the way we look for everything from rental apartments and used couches to snowshoes and those weird hairless cats.
MarketingMar 09, 2006 4:32 AM By MCM staff
MULTICHANNELMERCHANT.COM is the only website covering the entire multichannel business. Featuring current articles, links to Multichannel Merchant’s enewsletters, original research and a wealth of industry resources, www.multichannelmerchant.com is the …
MarketingMar 08, 2006 8:34 PM By Debra Ellis
The American Customer Service Index recently released fourth quarter results. The good news is the index is at its highest overall level since 1995. Does this mean that the focus on customers is finally successful? Only if you think a score of 74 out of a possible 100 is acceptable. At best, it is a C grade; at worst, it is a C minus